Questionnaire

Name:
Age:
Occupation:
Income:

1. What features you considers when you purchase bike? Please give rank. (1- most
important; 7- least important)
Price Less maintenance
Durability Brand Reputation
Style Engine Capacity
Mileage
2. From where have you got information about bikes? (Tick each source from where you get
information)
 Television
 Newspaper
 Magazine
 Internet
 Family/Friends
 Hoardings

3. Which media advertisements do you like more?

 Local ads
 National ads

4. Which media have you accessed more while making purchase decision?
 Television
 Internet
 Magazine
 Newspaper
 Hoardings
 Family / Friends
5. Which media does influence you more? (Please give rank)
 Television
 Newspaper
 Magazine
 Internet
 Hoardings

6. Which of the following provides you most relevant information for the bike?

 Television
 Internet
 Magazine
 Newspaper
 Hoardings
 Family / Friends

7. Why do you think a particular source given in above question provides most relevant
information?

8. Have you made up your mind prior to show room visit or you have decided after visiting the
show room?
 At the time of visiting show room
 Decided first and then go to show room

9. Was your decision changed after visiting the show room?

Yes  No 

10. If Yes then Why? & No then Why? (Specify)