QUESTIONER

A survey of consumer perception about faimly cars

Personal details :

Name :

No. of members in family :

Monthly household income :

1. Do you own Car.

Yes No

2. If you do own a car?

Name
Model
Colour

3. Are you satisfied with it?

Yes No

4. How much do you spend on maintenance on a monthly basis?

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5.Name some cars in the Family car segment in India?

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6. Rate the following attributes according to your preferences while buying a new car?
Price :
Looks :
Safety features :
Interiors :
Value added accessories :
Color :
Stability while driving :
Low maintenance costs :
Fuel efficiency :
Boot space :
Gearbox
7. Where would you or where from do you get the relative information for buying a car
for yourself?
ı Television
ı Friends
ı Dealers
ı Mechanics
ı Magazines
ı Other car owners
8.Who influences you the most while making a decision to buy a small segment car?
ı Media
ı Friends
ı Family
ı others
9. What are the sources of advertising that you recall, as a influencing factor to you? Is
it: -
o Television :
o Newspaper :
o Hoardings :
o Magazines :
o Auto Exhibitions :
o Any