MUSIC 2.

0
Project Opus
Pandora
Musipedia
OVERVIEW
 Distribute
 Music 2.0 is about using the unprecedented accessibility of
the internet as a means of distributing music to the masses
with less effort and cost than traditional means of
distribution.
 Discover
 Music 2.0 is about making it easier to find new bands and
listen to a lot of new music with search queries customized to
your tastes
 Search
 Music 2.0 is about being able to find music that you have
heard before with greater ease than ever before
PROJECT OPUS
 What Is Project Opus?
 Project Opus is a social networking and media distribution
like youTube.
 Unlike youTube, all the content is original from independent
bands.
 Another difference is that music can be downloaded off the
site for a purchase price
HOW IT WORKS
 Share
 Independent artists put up their music to the website for other
people to listen to.
 Listen
 Visitors can browse through the site looking for music that
they like, ad listen through their web browser.
 Promote
 Bands gain publicity through the site and build up their name.
 Sell
 Bands make money off the songs they sell as well as a
portion of the advertising profits.
HISTORY
 Founded by David Gratton
 Began with ici Media Inc. in 2000 and TODD (Total On
Demand Delivery) but never took off. It was bought by
Totally Hip Software in August of 2001.
 In 2004 David’s company, the Donat Group began research
with the National research council on how social networks
filter media.
 Later went on to Opus Technologies and moved on to Project
Opus Technologies on March 1st 2006
TECHNOLOGY
 Shareback Technology
 A series of features exclusive to Project Opus designed to make the business of
music fair and profitable for everyone.
 Free Shareback Ads program. Because Project Opus is a community, the website
should not get all the advertising profits. Shareback returns some of the
advertising profit to the artists.
 Opus Player
 Portable, it can be embedded onto any website or blog like youTube videos.
 Legal
 Keeps artists connected with their fans, by letting them know who is listening
 DYLAN
 DYLAN is a project to bring a more complete package to purchasing online
music by recovering what is lost from traditional CD packaging, such as album
art and other embellishments.
 Support from Heritage Canada's New Media Fund
 Support from Yahoo! Music
 Define an OPEN specification for digital music packages.
BUSINESS
 Purchase
 Project Opus’s business plan is based on allowing users to
preview songs by listening to them through an in browser.
 If the user likes the song they can buy it to listen offline or on
their MP3 player.
 Artists will receive 50 cents and Project Opus gets 50 cents

 Advertisements
 Shareback technology allows advertisement sales to be
distributed back to the artists who drive traffic to the site
PANDORA
 Discover
 Pandora focuses on the discovery aspect of Music 2.0
 Searches are made to be tailored to your musical interest based
on bands that you like
 Bands are categorized based on how they sound and other
songs like that are searched for you with some deviation to
make it interesting.
 Buy
 Ifyou find a band you like, Pandora provides a link for you to
easily purchase it.
 Subscribe
 You will be able to subscribe to Pandora to listen to music
without advertisements.
MUSIPEDIA
 Search
 Musipedia takes searching for songs a whole new level.
 It helps you find songs you like that you may have heard
before, but cannot remember the details to.
 Before searching for songs could be a pain. It can be hard to
figure out what a song might have been called, or remember
the lyrics accurately.
 Contribute
 Musipedia also focuses on building a searchable database of
all music to make searching for songs more comprehensive.
 Inspired by wikipedia, anyone can contribute to the collection
and build up the database if their favorite song is missing.
HOW IT WORKS
 Keyboard Search
 For the more musically minded, you can play a piano melody to
search against the database.
 Contour Search
 Also known as the Parsons code, this is based on the relative sound
of a note compared to the one preceding it. It uses the symbols U for
up, D for down, and R for repeat.
 Sing or Whistle
 If you have a microphone you can hum or whistle the tune and the
site will interpret it into musical notes and rhythm.
 Rhythm Search
 If you only know the rhythm you can tap it out with the keyboard.
HISTORY
 Founded by Rainer Typke
 Musipedia began as Melodyhound in 1997 which was the
music search engine without the wiki like database.
 In 2004 Musipedia added wiki like features that allows the
users to add and edit the database.
 In 2006 it added a world wide web search for Midi files for
use by developers with the Alexa Web Search Service
TECHNOLOGY
 Character Matching
 The musipedia music database contains the character notes of various
songs, and the user search in translated into this format for comparison.
 Similarity
 The search also checks for similarity, based on how many notes would
have to be deleted, inserted or replaced to match the database.
 Pitch and Onset Searches
 Timing and pitch is analyzed by looking at a 2D representation of the
search and checking for relative similarities to the song in the database.
 Instead of searching the entire song only a small portion is compared in
the search.
 Rhythm
 The pitch of the song is ignored in this case and only onset is checked.
BUSINESS
 Advertising
 Musipedia has Google adsense ads and links to purchase
songs off amazon.
 Overall the site has no distinct business model and is not
really for profit.
 Alexa Web Search Service
 Allows developers to search 300 Terabytes of web crawl at
$0.30 per 1000 requests.
ULTRASOUND
 Distribution for Independent artists
 Uses youTube style distribution to help build up a user base
with purchases available to use songs offline.
 A simple interface that allows you to listen to music with a
minimal amount of pages to crawl through and objects to
click on.
 A strong community focus that allows members to get close
to the bands that they like.
 Pandora like searching to help users that decide to sign up
find music that they like.