Presentation

on
Dask Power,
A consumer durable industry company

By: Alim Iftikhar Banday

Reg.No:09CQCMA003
MBA,DSCMIT
The organizational study was carried out at DASK
POWER Srinagar to achieve the following specific
objectives:

To understand the organizational frame work and its

functioning
To gain knowledge about different departments of the
organization and the functions.
To study the interdependence of different
departments.
To make a TOWS analysis of the organization
To gain first-hand experience of corporate.
 Founded in 2003 by Dilshad Mehraj and Khalid
Yousuf
 Is the leading Power Back-up Solution provider in
Jammu And Kashmir
 Registered office in Srinagar, Jammu and Kashmir
 Has its branches in Delhi and leh
 Type Private
 Founded 2003
 Headquarters Srinagar,J&K, India
 Industry Cosumer durable
 Products UPS,High capacity
inverter,epabx
 Net revenue Rs.10 crores
 Website www.daskpower.com
Vision:
To Enlighten Life Globally

Mission :
DASK POWER remains committed to provide innovative, cost
effective and reliable power solution and renewable energy
solutions. They passionately enhance the value of their stake
holders following ethical business practices.

Goal:
At DASK POWER, goal is to intimately understand client's
needs and to provide responsive, result-oriented solutions that
add value in today's competitive business environment
 MANAGING DIRECTOR

MANAGING PARTNER

MANAGERS

TEAM LEADERS

EXECUTIVES

ENGINEERS AND TECNICIANS

 The major competitors for DASK POWER
are:
1.Su-kam.
2.Luminous
3,Whirlpool.
Strengths
• Presence of established distribution network
• Presence of well known brands by the company
• In Recent years, organized sector has increased its share in the market viz
a viz unorganized sector.

Weaknesses
• Demand is seasonal and is high during tourist and winter season
• Poor government spending on infrastructure.
• Availability of stock depends on climatic condition.
Opportunities
• In Jammu and Kashmir, the penetration level of the white goods is
lower as compared to other states. So there is higher potential
demand.
• Unexploited rural market
• Repid urbanization.

Threats
• Higher taxes levied by the government on procurement of the material.
• Cheap imported substitutes available from Singapore, China and other
Asian countries.
 Human Resource department:
1.Recruitment
2. Promotion
3. Training.
4.Compensation.
 MARKETING DEPARTMENT:
1. Focus on the Customer
2. Monitor the Competition
3. Own the Brand.
4. Create new ideas
• Book keeping
• Profit and Loss
• Update Managers
• Financing
 Outdated technology:
 Workforce is not doing their work worth the
wages:
 Old Marketing Strategies:
 Customer dissatisfaction due to ill behaviour
of workers: