COURSE: LEADING CHANGE FOR SUSTAINABLE FUTURES

CASE STUDY: ELECTRIC VEHICLES IN INDIA

Project Submission Template

Student name (full name): Rajesh Kommineni

Part I

Question 1 The Change initiative undertaken by TATA Motors were,

1. Ability of an organization to handle new projects well lead to take a

decision of selecting projects which the organization can handle and
support.

2. Knowing the complexity of new initiative and implementation

liabilities.

Which company among….

Question 2a
TATA Motors is aiming to increase the number of E Vs in the
country.Owing to the demands of customers and the government
encouraging the manufacturing of EVs. Being one of the most
polluted countries in the world, this is an important step
economically and from a business point of view for TATA Motors.
This is a transformation change for the company

They have forecast-ed its demand owing pollution rates in the

country. The government has also announced the necessity in the
making of these vehicles for both private and public use. They are
 also manufacturing parts within India to make it more sustainable
in the long run. Tata Motors are having utility, range, features and
price in mind while making these vehicles.

On the basis of your SWOT analysis….

Question 2b
TATA motors SWOT analysis:

Strength:

1. Strong brand with diversified portfolio

2. Strong performance of jaguar and land-rover

3. Efficiency

Weakness:

TATA Motors revenue was highly dependent on jaguar and land-rover

which can hit the business and profitability.

Opportunities:

TATA motors can take the advantage of its innovative legacy to

increase its market share in the EV segment. TATA Motors can create
the entire EV Environment by installing more charging stations.

Threats:

1. Increasing competition from competitors

2. Environmental measures like pollution

Mahindra Electric SWOT analysis:

 Strength:

1. Strong market position

2. Innovative concept

3. Strong business model and large customer base

Weakness:

1. Lack of financial and technical resources

2. Devaluation of Mexican Currency
3. Lack of Expertise in operating in US markets

Opportunities:

1. Increase demand of theme park.

2. High internet penetration and mobile usage

Threats:

1. Currency devaluation
2. Intense domestic and international competition

On the study basis, SWOT analysis of TATA Motors EV and Mahindra

Electric, TATA Motors is better than Mahindra Electric.

The following points show this:

1. TATA Motors has the biggest order to supply electric vehicles to
EESL.
2. Mahindra Electric supplies 4800 units of the Verito Sedan to EESL a
top executive Mumbai-based company, TATA Motors has a contract to
supply 5050 electric cars.

Part II
 Going by the statements….
Question 3
The key features of the leader's vision statement are as follows:

Simple: Use of less complicated jargon coupled with easy-to-

understand language will help the audience to grasp the vision
convincingly.

Authentic: The use of original ideas is the key to winning the hearts of
your audience. Always be real to them. Genuine communication builds
trust.

Multichannel: Use different mediums of communication to express

your message. Leaders have to ensure that the change vision is
communicated through as many mediums as possible.

Repetitive: The consequences of a change initiative will be there to

stay.it is imperative that the leader sensitizes the organization
repeatedly to the impending change and its objective.

Consistent: Consistency deals with being true to your word and

walking the talk.

Engaging: Leaders should find mediums of communication that not

only transmit their passion and logic to employees but also encourage
employees.

Recommend the various communication strategies…before the change

Question 4a
1. Keep it simple with storytelling - It is a highly effective strategy
for communicating your vision for change. It helps the listener
understand,and when stories help connect employees with the present
state and the future vision, storytelling invokes the emotional
attachment needed for employee engagement.

2. Be authentic: Authenticity in leadership is built in an environment of

trust and transparency, in which leaders example accountability and
responsibility. This encourages people to discuss their concerns and
issues, enables the leader or manager to allay fears and take action to
show that the organization values its people and the contribution they
make toward achieving the vision.
 Recommend the various communication strategies…during the change
Question 4b
Communicating vision through multiple channels
Communicating vision must become habitual and must be
executed before, during, and after the change. It must also be
communicated appropriately.

Solicit feedback
Only with feedback can leaders know what their people understand and
what they don’t. Feedback is critical to ensuring that efforts in
communicating the vision have not fallen on deaf ears or been
misunderstood and that the vision will not be misrepresented
further down the line.

Act consistently with the vision

It is not enough to communicate vision verbally. Leaders and managers
must role model the behaviors that they expect their people to
perform.Without this consistency between words and action, credible
leadership and the change project will dissipate rapidly, and resistance
will grow.

Critically analyse the major…

Question 5
1. Lack of adequate infrastructure and affordably price of EVs. In
addition to that inadequate charging infrastructure, long charging time,
reliance on battery and other components imports, and lack of quality
maintenance and repair options are the restraint factors.
2. Uninspiring bottom-end engine performance. This up-rated
turbocharged petrol motor is quite powerful than the one in the older
model.
3. Mediocre fuel efficiency. Due to the weak bottom-end
engine performance and a curb weight of 1,260kg, the Nexon ends
upgrading down quite a lot of fuel.
 Recommend the potential solutions for…. new sales pitch for selling
Question 6a
EVs to customers.

Potential solutions to overcome roadblocks:

1. People-oriented: Roadblocks due to on-ground people resistance
during change implementation
2. Process-oriented: Roadblocks due to inefficient processes
or hierarchies during change implementation Within people-oriented
roadblocks,

we can categorize them into the following categories:

i) Active resisters: People who openly and vocally oppose the change
and encourage others to join them.
ii) Passive resisters: People who do not commit their time and effort
seven though they do not openly oppose the change.
iii) Confused individuals: People who do not understand the change -
they neither oppose nor actively support the change.

Recommend the potential solutions for…. against a standard on-

Question 6b
boarding timeline of 3 months.

Vendor on-boarding refers to the process of collecting the information

needed to approve a company as a supplier and enabling.
your organization to conduct business, purchase goods and services,
and make payments to that company. One of the most important
aspects of the vendor on boarding process is making sure the
prospective supplier complies with the laws, regulations, and standards
required by your organization.
 mitigate risks
 streamline processes and increase efficiency
 ensure compliance with regulations
 develop a positive reputation in the industry
 increase ROI
 reduce redundancies
 track data and workflows
 automate basic tasks
 reduce time to approve and activate new suppliers
 cut out intermediaries and reduce human error.
 The TATA Group….
Question 7
The top three recommendations to TATA motors EV to expand its short-term
wins to long-term success:

1. Breaking Barriers: Despite losing the first quarter due to the

lockdown, the industry has sold about 3,000 electric cars (2,959
units precisely) during the April-November 2020 period. This is
without the fleet segment, which reported an 80-85 percent decline as it
was underutilized. So, the entire growth was driven by the personal
segment, which was perceived as a slower adopter due to
some barriers.
2. Attracting users: The Nexon model itself is stylish and the safest
car with the highest rating. Combinations of all these factors helped
change buyer perception about EVs. Today, if anyone is planning to
buy a car in ₹10-15 lakh range in big cities, he/she will definitely
consider Nexon EV.”
3. Bold decisions: TATA Motors took the bold decision of entering
the personal segment when all pointers were directed towards the fleet
for growth.