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    This document discusses brand management strategies for Haldiram, an Indian snacks and sweets manufacturer. It provides an introduction to Haldiram and its products. It then performs a SWOT analysis, identifying strengths like brand awareness and quality, and weaknesses like less advertising. Opportunities for increasing sales through better schemes are identified. Competitors are listed as threats. Target markets like youth and families are discussed. The marketing mix and various branding strategies like umbrella branding are proposed, along with suggestions to change packaging occasionally but keep taste consistent.

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    Case Studies on Haldiram

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    This document discusses brand management strategies for Haldiram, an Indian snacks and sweets manufacturer. It provides an introduction to Haldiram and its products. It then performs a SWOT analysis, identifying strengths like brand awareness and quality, and weaknesses like less advertising. Opportunities for increasing sales through better schemes are identified. Competitors are listed as threats. Target markets like youth and families are discussed. The marketing mix and various branding strategies like umbrella branding are proposed, along with suggestions to change packaging occasionally but keep taste consistent.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    44 views17 pages

    Case Studies On Haldiram

    Uploaded by

    bafnajayesh
    This document discusses brand management strategies for Haldiram, an Indian snacks and sweets manufacturer. It provides an introduction to Haldiram and its products. It then performs a SWOT analysis, identifying strengths like brand awareness and quality, and weaknesses like less advertising. Opportunities for increasing sales through better schemes are identified. Competitors are listed as threats. Target markets like youth and families are discussed. The marketing mix and various branding strategies like umbrella branding are proposed, along with suggestions to change packaging occasionally but keep taste consistent.

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    Attribution Non-Commercial (BY-NC)
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    of 17

    BRAND MANGEMENT

    PRESENTED BY:
    JAYESH BAFNA
    HEMCHANDRA MENON
    ROSHAN FELIX
    RONNIE XAVIER
    SREEJITH KURUP
    CASE STUDY
    ON
    HALDIRAM
    INTRODUCTION
    Haldiram's started in Bikaner, it is one of India's
    largest sweets and snacks manufacturers.
    Haldiram has its establishment in Delhi and NCR.
    The first company in India to brand ”NAMKEENS”.
    The group split in 1999.
    HALDIRAM’S PRODUCT

    Moong Dal
    SWOT ANALYSIS
    STRENGTH
    1. Brand Awareness and good quality image.

    2. Good and Attractive packaging.

    3. Good image position.

    4. Good variety

    5. High market share.

    6. Availability of Brand on almost all outlets.


    WEAKNESS
    1. Consumer proximity to retail outlet.

    2. Sale pushing of other brand.

    3. Scheme giving to retailer are not enough.

    4. Less profit of Margin of HALDIRAM’S product from other


    brand.

    5. Less advertisement.
    OPPORTUNITY
    1. By providing proper scheme HALDIRAM’S can
    Increase Sale.

    2. By providing more profit margin HALDIRAM’S can


    Increase its Supply.
    THREATS
    1. Competition from LEHAR, BIKANO & CRAX.

    2. Competition from other brand.

    3. Sale pushing.
    MARKETING STRATEGY

    TARGET
    MARKET
    MARKETING
    STRATEGY

    MARKETING
    MIX
    TARGET MARKET
    CUSTOMER’S OF UNORGANISED
    MARKET

    YOUTH SECTION OF THE


    MARKET

    FAMILIES
    MARKETING MIX
    BRANDING STRATEGY
    Umbrella Branding Strategy

     Advertising Branding Strategy

    Promotion Branding Strategy

    Word of Mouth Branding Strategy


    SUGGESTION FOR BRANDING STRATEGY
    Packaging should be changed every 3years.

    They should not change the taste because the customer


    are used to the taste.

    They should not involved in the wrong act that can lead to
    decline in sales.
    ANY
    QUESTION
    ???????

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