Fertile India

-say “No” to inflation

D.Kanagaraj
R.Raghav
 Executive summary
• India is a country known for its diverse
resources and undiscovered potential
• Unity in diversity
• USP
 Objective
• The objective of our Bplan is to make profit
by trading vegetables from a place of
surplus production at cheap rate to a place
of high demand at reasonable market
price.
 Market analysis
• Vegetable market in India is fluctuating and has
different price at different places
• For example carrot which is grown in excess in
hilly regions does not reach the end customers
in the price that was grown originally.
• So we would design a model that will cater the
needs of the consumers who are in actual need.
• The main problem exists due to improper
networking and lack of interlinking.
 Customer needs
• Indian customers and consumers are
highly price sensitive.
• In many homes because of the high priced
vegetables we observe people
consumption level is low.
• At times of price of vegetables being low
the consumption is high.
• Price is inversely proportional to
consumption level.
Business model