ACKNOWLEDGEMENT

In completing my project, I am very fortunate to have the Result of an extensive survey

whose participants offered suggestions based on their actual use of product. My first
appreciation and thanks goes to

People surveyed
Centre Managers
Employees of reliance money

They have given their precious time in a very polite and co operative manner for my
survey and the project.

In the chain I am also immensely thankful to my summer internship guide Mr.Shatki

Sinha, centre manager Reliance Money, Kanpur, for his enlightening guidance
and constant inspiration and keen interests shown during my summer internship and in
preparing of my project. I deliberately profound my gratitude to him.

GAGNEET KAUR BHATIA

 Executive summary

With gratitude to almighty I thank this oppurtunty to pen down my experience

during the execution of summer training and presenting the project report. The
project is the part of my partial fulfillment of my PGDBM curriculum.

As RELIANCE is doing splendidly well in the sector of SHARE TRADING but

staying competitive in today’s dynamic business environment means finding
new ways to reduce cost while maximizing the value of your resources.

I took the responsibility to find out what perception does RELIANCE holds in
the minds of the consumers by comparing the online trading with offline trading
in reliance money.

After undergoing the training about the product and operational features I
started exploring the product and contacted the prospective customer by way of
telecalling, e-mails, corporate presentation, my primary aim was to give better
options to the prospective customers by offering them products specialized
features &its unique incomparable qualities in the services provided by Reliance
Money in share trading.i also got the knowledge about the form which is to be
filled by the consumer while opening a trading a/c with reliance.I
Also got to know about the ECRM software of Reliance.

OBJECTIVES
1.To understand the On-line Trading .

2.To understand the Offline Trading.

3.To do a comparative study of On-line with Offline Trading in reliance

Money.

4. To create awareness about the products offered by Reliance Money

in the Market.

5.SWOT Analysis of Reliance Money.

6.Analyze the result of Survey conducted.

INDUSTRY PROFILE”

RELIANCE-ANIL DHIRUBHAI AMBANI GROUP

Growth through Vision
"Growth has no limit at Reliance. I
keep revising my vision.
Only when you can dream it, you
can do it."

Founder
Dhirubhai H. Ambani
RELIANCE GROUP OF COMPANIES

The Reliance – Anil Dhirubhai Ambani Group is among India’s top three private sector
business houses on all major financial parameters, with a market capitalisation of Rs
100,000 crore (US$ 22 billion), net assets in excess of Rs 31,500 crore (US$ 7 billion),
and net worth to the tune of Rs 27,500 crore (US$ 6 billion)
 Across different companies, the group has a customer base of over 50 million, the
largest in India, and a shareholder base of over 8 million, among the largest in the world.
Through its products and services, the Reliance - ADA Group touches the life of 1 in 10
Indians every single day. It has a business presence that extends to over 4,500 towns and
300,000 villages in India, and 5 continents across the world. The interests of the Group
range from communications (Reliance Communications) and financial services (Reliance
Capital Ltd), to generation, transmission and distribution of power (Reliance Energy),
infrastructure and entertainment.

Structure
 “COMPANY PROFILE”

Reliance Capital Ltd

Part of Reliance - Anil Dhirubhai Ambani Group.

 Reliance Capital is one of India’s leading and fastest growing private sector financial
services companies, and ranks among the top 3 private sector financial services and
banking companies, in terms of net worth.

Reliance Capital has interests in asset management and mutual funds, life and general
insurance, private equity and proprietary investments, stock broking and other activities
in financial services.

RCL is registered as a depository participant with National Securities Depository Ltd

(NSDL) and Central Depository Services Ltd (CDSL) under the Securities and Exchange
Board of India (Depositories and Participants) Regulations, 1996. RCL has sponsored the
Reliance Mutual Fund within the framework of the Securities and Exchange Board of
India (Mutual Fund) Regulations, 1996.RCL primarily focuses on funding projects in the
infrastructure sector and supports the growth of its subsidiary companies, Reliance
Capital Asset Management Limited, Reliance Capital Trustee Co. Limited, Reliance
General Insurance Company Limited and Reliance Life Insurance Company Limited. As
of March 31, 2005, the company’s investment in infrastructure projects stood at Rs. 1071
Crores. The investment portfolio of RCL is structured in a way that realizes the highest
post-tax return on its investments.

BOARD OF DIRECTORS

• Amitabh Jhunjhunwala, Vice-Chairman

Amitabh Jhunjhunwala, an FCA, has over 23 years of experience in finance and the
capital markets. Amitabh is also the Director of Reliance Capital Asset Management
Limited.

• Shri C. P. Jain

Shri C.P. Jain, aged 60 years, is the former Chairman and

Managing Director of National Thermal Power Corporation (NTPC).

• Rajendra Chitale, Independent Director

Rajendra P. Chitale, an eminent Chartered Accountant, is the Managing Partner of M/s M. P.

Chitale & Co. He is a Director on Boards of the National Stock Exchange of India (NSE),
Asset Reconstruction Company (India) Ltd, Hinduja TMT Ltd and Gujarat Ambuja Cements
Ltd. He is also a member of the Advisory Group on Derivatives and the Takeover Panel, Securities and Exchange Board
of India, as well as the Company Law Advisory Committee of the Government of India.He has also served on the boards
of Life Insurance Corporation of India, Unit Trust of India, SBI Capital Markets Ltd and Small Industries Development Bank
of India..

Reliance Money
 “Reliance Money (Distribution House)”

The official launch of Reliance Money was announced on 3rd May 2007.Reliance Money
is a group company of Reliance Capital;

One of India's leading and fastest growing private sector financial services companies,
ranking among the top 3 private sector financial services and banking companies, in
terms of net worth.

Reliance Capital is a part of the Reliance Anil Dhirubhai Ambani Group.

Reliance Money is a comprehensive electronic transaction platform offering a wide range

of asset classes. Its endeavor is to change the way India transacts in financial markets and
avails financial services.

Reliance Money currently deals in the following financial products:

1. Equities /IPO’s / Forex / Commodities.

2. Mutual funds (every Asset Management company in market).

3. Life Insurance (RELIANCE, HDFC, TATA, SBI & LIC).

4. General Insurance (RELIANCE, NEW INDIA, IFFCO TOKYO ROYALE

SUNDARAM).

5. Credit Cards.

6. Loans.

7. Portfolio Investments.

8. Money Transfer

9. Offshore investments
 RELIANCE MONEY SHARE TRADING ACCOUNT

Reliance Money unlike other brokering houses has introduced a new prepaid
system of brokerage for the share trading in which it provides the lowest form of
brokerage charged from an investor.

Reliance money has introduced three prepaid schemes for the stock market
investors which work in the following way:

FOR LARGE INVESTORS:

Access Fee Validity Validity Turnover Turnover

Limit Limit
Whichever is Earlier Whichever is Earlier
Time Validity Turnover Validity Non- Delivery
Delivery Turnover
Turnover
500 2 months Rs. 1 Cr. Rs. 90 Lac Rs. 10 Lac

1350 6 months Rs. 3 Cr. Rs. 2.7 Cr. Rs. 30 Lac

2500 12 months Rs. 6 Cr. Rs. 5.4 Cr. Rs. 60 Lac

FOR SMALL INVESTORS

For small investors Reliance had an under scheme of Rs.500 in which

• Time validity is of one year

• Turnover limit is Rs. 5 Lacs (Either you can do Intraday or Delivery, no
fix ratio).
• Margin of 5 times on Intraday and no Margin on Delivery( Valid for all
the four schemes)

Apart from this the A/c opening charges are Rs. 750 one time and four A/c’s
namely Trading, Demat, Forex and Commodity are provided to the investor.

Reliance Money is offering a brokerage charge of 7.4 paisa on every Rs 100

worth of delivery-based trades, and 1 paisa on non-delivery trades, which is the
lowest in the industry so far.

Currently, the average brokerage charge for delivery-based trades is anywhere

between 15 paisa and 25 paisa for every trade worth Rs 100, while for non-
delivery trades it is around 3-5 paisa.

Following are also the main features of this share trading account provided by
Reliance money:-

1. Flexibility to access reliance money services in multiple ways through Internet,

Transaction kiosks, Call and transact or seek assistance through Business
partners.

2. This is a safeguarded account as reliance money provides an electronic token

that flashes a unique security number in every thirty two seconds

This number works as a third level password (including the login ID and
Password) keeping the account sage from any unauthorized access.
 3. Flexibility to transact in Equity, Equity and commodity Derivatives, Offshore
investments, mutual funds, IPO’s, Life insurance and General Insurance either
through online or through channel partners.

4. With the help of this A/c investors can access to their banking, trading and
Demat accounts without the hassle of writing cheques.Reliance money had tied
up with UTI, HDFC and IDBI bank to link this share trading account for the
investors.

5. Annual maintenance charge of just 50 /- per annum and free on mobile Tips.

These were some of the features of ‘Reliance money’ share trading account.

A customer can do the share trading through trading kiosks installed by Reliance
Money, through net, through business associates of R-Money.
Document Photocopies Required:-
(A) Three passport size photographs for first holder (self
attested).
(B) One passport size photograph if second holder
(C) One passport size photograph if third holder
(D) For identification Proof- Voter ID Card/ Driving
License/ Passport/ PAN Card (Compulsory) any one.
(E) For residential proof:- Bank statement/ Voter ID Card/
Ration Card/ Driving License/ Passport/ Telephone or
Electricity Bill statement (any one)
 (F) One cancelled cheque leaf (For MICR No. record) if he
had account in any of three banks.
(G) Later Bank Statement/ Front page of passbook
(Showing Name, Address, A/c No.)
(H) Cheque in favour of ‘Reliance Money Limited;
(Rs.750+ prepaid card of customer choice).

Reliance Money is allowing trading in four ways:

1) Online
2) Offline( Through Franchise, they take Rs.12 per script)
3) Call center
4) Trading Kiosk( Charging .50 paisa per minut.

Working of Reliance money

At the Macro Level

Working at Micro Level

Reliance Money Kanpur (Branch office):

Reliance Money Kanpur was established a year ago at Kan Chambers Civil
Lines. However the official launch of Reliance money was announced on 3rd of
May 2007 at national level in Jaipur. The functions of the organizations were
being carried out from the date of establishment itself.

At Reliance money Kanpur the following hierarchy exists:-

• Three Centre managers.

• Eight to ten Business Development Executives under each Centre
manager.
• Business associates under each Centre Manager their number depending
upon the area allotted to each CM.
• Remisars under each centre manager.
• Team leader and PFC”s under him for life insurance.
• One Customer Support Executive and One Senior Finance executive.

Centre Manager:

The Centre manager is the Heart of the office who acts as a connection between
Head office (Mumbai), National head, Regional head, The Clients, Remisars,
Business associates and the Business development executives.

The Centre manager is responsible for the following functions;

1. Organizing all the BDE’s, Business Associates and Remisars under one
banner.
2. Making sure that the BDE’s, Business Associates and Remisars are
carrying out their functions well i.e. expanding the business in form of
selling the Share trading A/c’s , mutual funds, selling general along with
life insurance policies .
3. Planning strategies for increasing the business (i.e. installation of
canopies at the right place, appropriate advertising in different business
Expo’s or corporate meets. Etc.)

4. Interviewing and Selecting Business development executive for the

organization.
5. Identifying the potential agents in the market and making them the
business associate or remisar of Reliance Money for good business
prospects.
6. Assisting the new BDE’s or remisars in handling the clients.
7. Training the new BDE’s and the remisars about the product and how to
approach the clients.
8. Reporting the regional head on the daily basis about the daily business
performed.
The following diagram gives a brief idea about the working at R-Money
Kanpur
Reliance Capital is a Depository participant of CDSL

COMPETITORS
Sharekhan Services-: Sharekhan, one of India's leading brokerage houses, is the retail
arm of SSKI. With over 240 share shops in 110 cities, and India's premier online trading
portal www.sharekhan.com, our customers enjoy multi-channel access to the stock
markets.

SHARE KHAN
• Sharekhan is the retail broking arm of SSKI Securities Pvt Ltd. SSKI owns
56% in sharekhan, balance ownership is HSBC, First Caryle, and Intel
Pacific

• Into broking since 80 years

• Focused on providing equity solutions to every segment

• Largest ground network of 210 Branded Share shops in 90 Cities

Freedom from paperwork

1. Instant credit and money transfer

2. Trade from any net enabled PC
3. After hour orders
4. Online orders on the phone
5. Timely advice and research reports
6. Real-time Portfolio tracking
7. Information and Price aler
Share khan online Trading Interfaces

The customer can choose the online trading interface that meets
his requirement based on his trading habits and preferences.

CLASSIC / APPLET

The website is meant for customers who Invests in Equities

SPEEDTRADE EXE Based

The speed trade is meant for customers who trade in Equities

DIAL-N-TRADE – Toll Free

The DNT is a value added services meant for all customers who
want to transact but are not online

Online Account Types

• Classic Account / Applet : Investor in equities

• SpeedTrade: Trader in equities & deriva
Individual Client:
Demat A/c + Trading A/c opening charges:-
There is two type of account-
(a) Classic A/c opening charges- Rs 750/-
(b) Speed trade A/c opening charges- Rs 1000/-
 (Rs 500/- per month of speed trade A/c. If Brokerage is Rs 1500/- of 3 month
then RS 500/- will be off and if not then Rs1500/- and brokerage will charged.)

AMC Charges- Rs 300/- per annum.

Brokerage:-
Cash brokerage: - Delivery: 0.50%, Intraday: 0.10% (Negotiable)
(Min. 0.05% on intraday & 0.50% on delivery)
Exposure: -4 to10 times (For Intraday)
2 times (For Delivery)
F&O Brokerage: - Buy & Sell 0.05% (Negotiable)

Odin Terminal:-

In Classic A/c Terminal is waive based and it shows 5 portfolio. You can see only
26 script (shares) at a time. There is also no any graph is displays and customer
have to login in every 10 minute.
In Speed Trade A/c Terminal is internet based/ Software based and customer can
see 500 script (shares) at a time.
Trading through offline or website. (www.sharekhan.com)
NSE & BSE both are online.
Live applet for watching prices & trading purposes.

Share Transfer:

From Sharekhan Demat account to some other company Demat account the
charge per script is Rs. 22

India Info line (5 Paisa.com)

India info line was founded in 1995 and was positioned as a research firm
In 2000 e-broking was started under the brand name of 5 paisa.com.
Apart from offering online trading in stock market the company offers
mutual funds online.
 It also acts as a distributor of various financial services i.e. GOI securities,
Company Fixed Deposits, Insurance.
Limited ground network, present in 20 Cities.

Online Account Types

• Investor Terminal : Investors / Students

• Trader Terminal : Day Traders / HNI’s

PRICING FOR RETAIL CLIENTS

Investor Terminal

• Account Opening : Rs 500

• Demat 1st Yr : Rs 250

• Initial Margin : Rs 2500(Compulsory)

• Min Margin Retainable : Rs 1000

• Brokerage :

Trading 0.10% each side + ST

Delivery 0.50% each side + ST

PRICING FOR HNI CLIENTS

Trader Terminal

• Account Opening : Rs 500

• Demat 1st Yr : Rs 250

• Initial Margin : Rs 5000(Compulsory)

• Min Margin Retainable : Rs 1000

• Brokerage :
Trading 0.10% each side + ST
 Delivery 0.50% each side + ST
( Negotiable to 0.05% each side & 0.25%)

• Account Access Charges

Monthly Rs 800, adjustable against Brokerage
Yearly Rs 8000, adjustable against brokerage

2. Indiabulls:-
Equity and Derivatives- Ease, Convenience

Reliability- It all starts here.

Investment services as individual as you are.

Indiabulls Financial Services Ltd. is a public company and listed on the

National Stock Exchange, Bombay Stock Exchange, Luxembourg Stock
Exchange and London Stock Exchange. The company ranks at 82nd position in
the list of most valuable companies in India has a market capitalization of approx
US $ 800 million. The consolidated net worth of the company is approx US $
400 million.

Through various types of brokerage accounts, Indiabulls offers the purchase and
sale of securities which includes Equity, Derivatives and Commodities Instrument
listed on National Stock Exchange of India Ltd. (NSEIL), The Stock Exchange,
Mumbai (BSE) and NCDEX.

Features of Power Indiabulls:

• Live Streaming Quotes

• Fast Order Entry
• Tic by Tic Live Charts
• Technical Analysis
• Live News and Alerts
• Extensive Reports for Real-time Accounting

Demat+Trading account opening charges-

For Offline A/c opening- 700/-

For Online A/c opening- 1450/-

(An Offline Demat A/c holder can not do online trading)

Online Account Type

• Signature Account : Plain Vanilla Account with focus on Equity Analysis.

The equity analysis is a paid service even for A/c holders

• Power Indiabulls: Account with sophisticated trading tools, low

commissions and priority access to R.M
 CHARGES

Pricing of IB Accounts

Signature Account

• Account Opening : Rs 250

• Demat: Rs 200 if POA is signed, No AMC for this DP
• Initial Margin : NIL
• Brokerage : Negotiable

Power IndiaBulls

• Account Opening : Rs 750

• Demat: Rs 200 if POA is signed, No AMC for this DP
• Initial Margin : NIL
• Brokerage : Negotiable

PAID Research

SCHEME FACILITY

WebBased-1-Month-500: View & Print on website

WebBased-1-Year-6000
PrintReport-1-Month-750:
Delivered
PrintReport-1-Year-9000:
Delivered
View & Print on website
View & Print on website + 10 Reports
View & Print on website + 10 Reports

Brokerage-

For intraday trading- .02 - .05%

For Delivery trading- 0.25 - 0.50%

(Brokerage is negotiable and it based on the volume of client)

Exposure:-
For intraday trading - 5 – 10 times
For delivery trading - 2 times

Funding:-

Interest rate is 19% per month for funding.

Drawback:

For delivery they are providing a limit of 27 days, for squaring-off.

Services:-
1. No SMS alert provide
2. A trader can find out the information about share market only by to call
dealers
3. Account opening time- One Weak
4. Online & offline trading facilities are different.

3. ILFS:-
Your world of financial services and India's financial multiplex, IL&FS Investsmart
Limited (IIL) is a premier financial service organization providing individuals and
corporate with customized financial management solutions.
.

New Demat Account opening has been stopped by SEBI.

Brokerage:

For Intraday Trading- 0.04%

For Delivery Trading- 0.40%

AMC Charges: Rs 500/-

Exposure:

For Intraday Trder - 4-5 times

For Delivery Trader- 2 times

Services:
Research Report- Free
Trading A/c- Free
Online Services- Free
IPO- Online
Tie up with HDFC Bank.

4. ICICI Direct.com-

CUSTOMER SERVICE FEATURES:

With ‘ICICI direct Customer Tools &Updates’ you can trouble shoot all your
problems online.It is a Market Player.

Give your feedback of viewpoint through the Viewpoint online.

Brokerage charges-

ICICIdirect.com account can be opened for a one-time non-refundable fee of

RS 750/-
The brokerage rates are very reasonable. The rates vary according to the
volume of trades done by you.

Brokerage on trades done in CASH Segment:

 Total Eligible Turnover Brokerage Second Effective Brokerage per
(Volume of Transaction) Leg of leg for squared off
per quarter Trades* trades
Trades above 0.25% Nil 0.125%
Rs.5,00,00,000/- (Above
Rs. 5 Crore)
Trades between 0.30% Nil 0.15%
Rs.2,00,00,001/- and
5,00,00,000/- (Rs. 2 Crore
to 5 Crores)
Trades between 0.35% Nil 0.175%
Rs.1,00,00,001/- to Rs.
2,00,00,000/- (Rs. 1 Crore
to Rs 2 Crore)
Rs. 50,00,001/- to 0.45% Nil 0.225%
Rs.1,00,00,000/- (Rs. 50
lacs to Rs. 1 Crore)
Rs. 25,00,001/- to 0.55% Nil 0.275%
Rs.50,00,000/- ( Rs. 25 lacs
to Rs. 50 lacs)
Rs. 10,00,001/- to 0.70% Nil 0.35%
Rs.25,00,000/- ( Rs. 10 lacs
to less than Rs. 25 lacs)

Less than Rs. 10,00,000/- 0.75% Nil 0.375%

(Rs. 10 lacs)

For NSE Trades Brokerage is calculated on a per share basis and is rounded off
to the fourth decimal.
For BSE Trades Brokerage is calculated on a per share basis and is rounded off
to the second decimal.

The minimum value of the order that would be accepted would be Rs. 500/- and
the minimum brokerage would be Rs. 25/- per trade. The minimum brokerage is
Rs.25/- or 2.5% of the trade value whichever is lower. Service Tax and Securities
Transaction Tax (STT) will be charged additional as per the applicable rate.

The minimum value of the trade that would be accepted would be Rs. 500/-. The
maximum amount of trade that a customer can execute in any settlement under
Spot Segment is Rs.10, 00,000/-. If the trading day is a bank holiday, then the
pay-out will be credited on the next bank working day. Trades in spot form part of
the eligible turnover for rebate calculations. Service Tax and Securities
Transaction Tax (STT) will be charged additional as per the applicable rate.

How is the rebate computed?

On the transaction date the first leg of the transaction would be charged
brokerage at 0.75%. The rebate calculation will take place at the end of the
quarter.

The rebate amount will be computed only on the transactions on which

brokerage has been charged. This volume is called the ‘Eligible Turnover’.
Hence the square-off trades will not form part of the rebate calculations.

Rebate will be calculated as a percentage of the Eligible Turnover.

The quarters for the purpose of the computation are defined as: Q1 Jan1-March
31, Q2 April 1- June 30, Q3 July 1 – Sept 30, Q4 Oct 1- Dec 31.

Example -

Total Eligible Turnover Brokerage rate Brokerage charged

Rs 15,00,000/- 0.75% Rs. 11,250/-

Rebate calculation

Total Eligible Turnover Brokerage Rebate Rebate to be

slab credited

Rs 15,00,000/- 0.70% 0.05% Rs. 750/-

(i.e. 0.75% minus 0.70%)

The actual brokerage charged can be higher than Rs. 11,250/- as some trades
may have been charged at a higher rate. This may happen when the trade value
is below Rs. 3333/- and hence a flat brokerage of Rs. 25/- is charged. Service
Tax and Securities Transaction Tax (STT) will be charged additional as per the
applicable rate. Please note that the rebate will not be greater than Rs. 750/-.

Brokerage on trades done in Margin Segment:

How is the rebate computed?

On the transaction date brokerage would be charged at 0.10%. The rebate
calculation would take place at the end of the calendar month.

The rebate amount will be computed only on the transactions on which

brokerage has been charged. This volume is called the ‘Eligible Turnover for
margin’. Rebate will be calculated as a percentage of the Eligible Turnover for
margin.

Example –

Total Eligible Turnover for Brokerage rate Brokerage charged

margin

Rs 80,00,000/- 0.10% Rs. 8,000/-

Rebate calculation

Total Eligible Brokerage Rebate Rebate to be

Turnover for margin slab credited

Rs 80,00,000/- 0.075% 0.025% Rs. 2,000/-

(i.e. 0.10% minus
0.075%)

The actual brokerage charged can be higher than Rs. 8,000/- as some trades
may have been charged at a higher rate. This may happen when the trade value
is below Rs. 15,000/- and hence a flat brokerage of Rs. 15/- is charged. Service
Tax and Securities Transaction Tax (STT) will be charged additional as per the
applicable rate. Please note that the rebate will not be greater than Rs. 2,000/-.

The brokerages rates of ICICIdirect.com are inclusive of demat transaction

charges, service taxes and courier charges for contract notes.

It ranges from 0.01 to 0.1 for margin trades,

0.1 to 0.75 on delivery based trades.

 To give an idea, an investor having a daily average trading volume of
RS65000/- will be paying a paying an effective brokerage of 0.50% only,
and that too inclusive of all charges.

Demat account charges: For all trades done through ICICIdirect.com,

there are NO separate charges. However, for all other trades and
services like demat, pledge etc, the charges shall be as per the existing
rate card of ICICI demat. An annual maintenance fee of RS 500/- per
account is charged. However, the first year annual maintenance
charges are waived for on all accounts opened through ICICIdirect.com.

For bank account, a minimum quarterly average balance of RS 5000/-

needs to be maintained.

Why should an account be opened with ICICIdirect.com? it may seem to

be wondering about why 0.75% is charged, while the broker may claim
only say 0.5%

Firstly, the brokerage rates of ICICIdirect.com are inclusive of demat transaction

charges, service tax and courier charges for contract notes.
Secondly, brokerage rates on ICICIdirect.com are dependent on the volume of
transactions done and also the type of trade put in by you. As mentioned earlier.
Investors with reasonable trading volumes anyways get less than 0.5%
brokerages (all inclusive).

Even if we assume very low volumes of trading and that too only on
Delivery based trading, our brokerage rates are still economical.
5. Kotak Securities Ltd.-

Kotak Securities Ltd. is India's leading stock broking house with a market share
of around 8%. Kotak Securities Ltd. has been the largest in IPO distribution.

Kotak Securities Ltd is also a depository participant with National Securities

Depository Limited (NSDL) and Central Depository Services Limited (CDSL),
providing dual benefit services wherein the investors can use the brokerage
services of the company for executing the transactions and the depository
services for settling them.

Kotak Securities Limited manages assets over 2500 crores of Assets under
Management (AUM).
Type of account in Kotak Securities Ltd.

If you want to start investing? Open an investing account with Kotak Securities
Ltd and begin right away. Whether you are a beginner or an expert trader, Kotak
have different accounts to suit your needs:

Kotak Gateway: Ideal if you are just starting out in the equity markets.

Kotak Value: Tailor-made to meet the needs of the experienced investor.

Kotak Privilege Circle: A line up of premier trading services to suit your needs.
Kotak High Trader: Intra-day trading account with Auto-square off that lets you
take higher exposure.

Kotak Freeway: Trading unleashed! Unlimited trading for a fixed monthly fee.

Online Account Types

Twin Advantage / Green Channel : 2 DP’s, Limit against shares

Free Way : Flat Rs 999/- Cover Charges p.m., 0.03% per transaction

High Trader : 6 Times Exposure cash & Derivatives, Auto sq off 2 :55

Cash Expressway : Spot payment, additional 0.5% charges

Pricing of Kotak :

Account Opening :Rs 500/-

Demat: Rs 22.5 p.m.

Initial Margin : Rs 5000/- (Compulsory)

Min. Margin Retainable : Rs 100/-

Brokerage Slab wise :

Higher the volume, lower the brokerage. Even older customers (on 0.25% &
0.40%) have been moved to the slab wise structure.

For intraday trading- .05%

For Delivery trading- .50%

(Brokerage is negotiable and it based on the volume of client)

Exposure:-

For intraday trading - 5 – 10 times

For delivery trading - 2 times

Funding:-

Interest rate is 19% per month for funding

6. HDFC Securities Ltd.-

Abut HDFC Securities Ltd

HDFCsec is a brand brought to you by HDFC Securities Ltd, which has been
promoted by the HDFC Bank & HDFC with the objective of providing the diverse
customer base of the HDFC Group and other investors a capability to transact in
the Stock Exchanges & other financial market transactions.

Online trading for Resident & Non Resident Indians.

• Cash-n-Carry on both NSE and BSE.

• Day trading on both NSE and BSE.
• Trade on Futures & Options on the NSE.
• Online IPO's.
• Telephone-based Broking (Equity & Derivatives).

• The capability to take your orders over the phone

• No compulsion for you to change your existing savings and demat
accounts to any of our preferred banks
• A branch network that is set to quickly grow in all-India coverage, so
you’re never too far from customer service that will meet your
requirements .State-of-the-art technology backing the safety features in all
our transactions.

Online Account Type

HDFC Online Trading A/c: Plain Vanilla Account with focus on 3 in 1

advantage.

Pricing of HDFC Account

A/c Opening: Rs 750/-

/- for non HDFC Bank customers (AQB)

 Brokerage:

Trading 0.15%* each side + ST

Delivery 0.50%** each side + ST

Demat: Nil, 1st year charges included in Account Opening

Initial Margin: Rs 5000* Rs 25 Min Brokerage per transaction

** Rs 8 Min brokerage per transaction

9. Karvy:-

Online DEMAT Services

What are the services offered by Depository Participant?

Our Electronic Custodial Services are:

• Convert your physical holding into electronic holding (which is called

"dematerialisation" of securities)
• Keep custody of your holdings in electronic form.
• Transfer the shares in the electronic form from one account to another.
• Facilitate pledge of your electronic securities.
• Give electronic credit of new share allotments such as public issues,
bonus, rights etc.
 • Convert your electronic holding into physical holding (which is called
"rematerialisatoin of securities")

Company Profile

History of Religare Securities Ltd.Religare Securities Limited, a Ranbaxy

Promoter Group Company, was founded by late Dr. Parvinder Singh (CMD
Ranbaxy Laboratories Limited), with the vision of providing integrated financial
care driven by the relationship of trust & confidence.

To realize its vision the Religare group provides various financial services which
include broking (stocks & commodities), depository participant services, portfolio
management services, advisory on mutual fund investments and many more.
Working on the philosophy of being “Financial Care Partner”, Religare unlike
other traditional broking firms not only executes the trades for the clients but also
provides them critical and timely investment advice..

Religare Enterprises Limited (A Ranbaxy Promoter Group Company) through

Religare Securities Limited, Religare Finvest Limited, Religare Commodities
Limited and Religare Insurance Advisory Services Limited provides integrated
financial solutions to its corporate, retail and wealth Management clients.

Today, it provides various financial services which include Investment Banking,

Corporate Finance, Portfolio Management Services, Equity & Commodity
Broking, Insurance and Mutual Funds. Plus, there’s a lot more to come your way.

Religare Today –

An ISO 9001:2000 Company

Member of National Stock Exchange (NSE) since November 1994, first deposit
based member of BSE.

Depository Participant with

- National Securities Depository Limited (NSDL) since July 2000

- Central Depository Services (India) Limited (CDSL) since Feb 2003.

- SEBI Approved Portfolio Manager

Working on the Philosophy of being “Financial Care Partner”

Among the leading service provider in Capital Market In a span of less than five
years of its retail operations, RSL recorded a healthy growth rate both in
business volumes and profitability.

Religare is among the very few stock market intermediaries to having very sound
based capital and healthy net worth.

Religare aims to have its footprint all across the country by the end of year so
that it may add value to the investing community in the country.

Individual Client:

Demat A/c opening charges:

Two schemes are there:

Classic Plan:

1) R-ACE Basic

• Account activation charges Rs.299

• Minimum margin of Rs.5000 required.
• Earn interest on cash margin( upto 3%)
• Trading A/c free for life time.
• Lifetime free Dp account(No Annual Maintenance charge)

2) R-ACE Life(Advanced)

• Account activation charges Rs.499

• Minimum margin of Rs.5000 required.
• Earn interest on cash margin (upto 3%)
• Trading A/c free for life time.
• Lifetime free Dp account(No Annual Maintenance charge)
• Trading through offline or website. (www.religare.in)
• NSE & BSE both are online
• Live applet for watching prices & trading purposes.

3) R-ACE PRO(Professional)

• Account activation charges Rs.999

• Minimum margin of Rs.10, 000 required.
 • Earn interest on cash margin (upto 3%)
• Trading A/c free for life time.
• Traders terminal on your desktop(customization)
• Lifetime free Dp account(No Annual Maintenance charge)
• Trading through offline or website. (www.religare.in)
• NSE & BSE both are online
• Live applet for watching prices & trading purposes.

Brokerage:-
Cash brokerage: - Delivery: 0.50%, Intraday: 0.05% (Negotiable)
Exposure: - 5times (upto 1 lacs, for Intraday)
20 times (from 1 lacs onwards, for Intraday)
2 times (For Delivery)
F&O Brokerage: - Buy & Sell 0.05% (Negotiable)

Freedom Plan:

It is a plan for those investors who want to pay FEE-Base Broking (Prepaid
Brokerage).It involves four plan:

1) 500 ( Monthly)
2) 1400 ( Quarterly)
3) 2500 ( Half Yearly)
4) 4000 ( Yearly)
Margin:-

Intraday- upto 3 Lacs (per Day)

Delivery- upto 40,000 (per Day)

Other features-

1. For the fund transfer and withdraw, we have tie up with two banks
ICICI Bank and HDFC Bank.
2. If you are having bank account in one of them, you can transfer the
funds and withdraw the funds online same day.
3. Settlement of trades follows T+2 transaction cycle.
4. Freedom from paperwork, trading facilities is completely online.
5. SMS alerts on your mobile phones.
6. Apart of that we have our dedicated team to look after your Portfolio,
Mutual Funds, and Commodities.
7. Religare had a contact with 180 companies and anyone who is engaged
in that company, is entitled to have free account opening.
UNICORN:

A Sovereign NV Securities Pvt. Limited Promoter Group company

Features:

1. Account opening charges: Rs.500

2. Annual Maintainance charges: Rs.250

3. Brokerage

a) Intraday: 0.02 - 0.05%

b) Delivery: 0.2 - 0.5%

* Brokerage is negotiable

4. No interest on cash margin.

5. Margin against securities.

6. Margin on delivery is 4 times.

7. Margin on Intraday is 10 times.

8. Trading terminal.

9. Trading through online and offline.

10. Tie up with banks like IDBI, ICICI, HDFC, UTI, Karnataka Bank, Bank of
Maharashtra.

11. Firstly it was a franchise of Religare Securities limited now they have
established their own trading company.

12. Free account opening if one had account in any of banks.

13. Transfer of script from demat account of Unicorn to some other company
demat account is Rs.15/script.

Summer Training Profile

During my summer training I was given operations job.Ihad to stay at the office
and had to fill the forms for opening D-MAT A/C at RELIANCE MONEY. t

I was also made aware of the E-CRM Software of Reliance. I also came to know
how trading was done On-line and Offline.

Key findings of consumer behavior:

• Mainly consumer was very much interested in knowing the brokerage that
we are charging, as this the key part in any share trading business.
• Also they were interested in knowing the Annual Maintenance Charge
(AMC) of Demat A/c.
• Many of the customers had opened account in the name of their wife’s as
they got rebate in Income Tax. So they tried to ask queries regarding the
first holder, second holder, third holder and nominee.
• They were also interested in other investment alternatives, so they also
ask queries regarding other financial products of reliance money, and ask
for demlo also.
• Many of the customers have share certificates in physical form so they
opDned account only for converting them into demat (electronic form), as
they see that AMC of DEMAT A/c is very less. They are in interested in
knowing the cost associated with the transferring of shares from one
demat to another.
• In how many days account will be opened.
• To which depository Reliance Capital belongs to.
• Regarding the facilities related to online and offline.
• How many scripts does the Trading window terminal shows both in BSE
and NSE.
• Queries regarding opening of Demat account for joint holders & regarding
death of first or second holder

Based on the market survey, new clients and existing clients following
recommendations can be given for more satisfaction of customers as well as
more sell of the product.
SWOT ANALYSIS OF RELIANCE MONEY LTD.

STRENGTHS

1. All four accounts Trading, Demat, Forex, Commodities are opened just for
Rs.750.
2. Trading account is interlinked (if saving account is in
IDBI, UTI and HDFC Bank)
3. A very strong IT setup with huge investment to provide best standards and
effective systems for smooth functioning of operations
4. Flexibility and adaptability to the dynamic need of capital market.
5. Traders can also invest in Mutual Funds.
6. Reliance Money unlike other brokering houses has introduced a new
prepaid system of brokerage for the share trading in which it provides the
lowest form of brokerage charged from an investor.

7. Its convenient:

You can access Reliance Money’s services through ------

• The Internet
• Transaction Kiosks
• The phone ( Franchise)
• Call center

8. It’s safe

Your account is safeguarded with a unique security number in the security

token key that changes every 32 seconds.This number works as a dynamic
password to keep your account safe.

9. It provides you a Demat Account

You get your own Demat Account with Reliance Capital at an annual fee of
just Rs.50 (AMC of Demat)
10. It provides you a 3-in-1 facility

You can access your Banking, Trading and Demat account through a single
window and transfer funds across accounts seamlessly.

11. Products:

Company’s product line is quite flexible in the sense that there is a product for
every kind of investors.

12. It also provides investment in General Insurance and Life Insurance.

WEAKNESS
1. Against security:
In Reliance Money, if you have some shares in your Demat account then you
donot get margin against your securities, whereas some companies are
providing margin on securities in the range of 60-70%.
Whereas some brokers are also providing margin on share in the pool
account.
2. Less number of branches in India
3. Do not have access on Regional Exchanges (such as UPSE)

4. Competition from banks.

5. Saving Account

In Reliance Money customer had the problem of saving account. As Reliance

Money had tie up with three banks namely IDBI,UTI and HDFC as this gives
the advantage of linking the trading accounts of their customers to saving
accounts. This makes trading easier, and at the same time a trader withdraws
exactly as much money from his account as is needed to complete the trade.

But if customer had account in some other bank then they had to give a cheque
in favour of ‘Reliance Securities Limited’ and money comes in their trading
account after 5 working days, as Reliance Money had tie up with City Bank.

But some companies are providing free account of those banks through which
they have tie up.

6. No interest on cash margin.

7. Do not take cash.

OPPORTUNITIES
1. Already having a good market access through different products.
2. Market share of company is increase rapidly.
3. Reliance Money Ltd is not so longer in the financial securities area but at
present it has a very good response of investors.
4. Since Reliance Money is coming with its own Bank and Stock Exchange, and
is also planning to tie up with other banks the prospects are very good.

THREATS:

New Competitors

A lot of new competitors are trying to enter the market in this bullish run to
taste the flavor of this cherry. This is creating a lot of competition for large players
and it is creating little confusion in the minds of the customers about the services
provided by the broker. Also many banking firms are entering into the market with
huge investment. Competitors like ICICI, Kotak, HDFC, and 5-paisa etc,
Religare.are posing a lot of threats to the company.

Some of the key points in which the company is facing threats are:

1. No margin on delivery.
2. Basically very small limit of delivery.
3. Other threats are: Sub broker, Brokers, Suppliers.
4. No arbitrage.

14. RISK FACTOR

Investments in securities are subject to market risks, which include price

fluctuation risks. There is no assurance or guarantee that the objectives of any of
the schemes will be achieved. The investments may not be suited to all
categories of investors.
The names of the scheme do not in any manner indicate their prospects or
returns. The performance in the equity schemes may be adversely affected by
the performance of individual companies, changes in the market place and
industry specific and macro economic factors.
The debt investments and other fixed i
15. CONCLUSION
Religare is providing demat and trading account in Rs 500only. The charge of
trading account is NIL. Person who has demat account in other company can do
trading with Religare with without paying extra charges.
If person has saving account in ICICI BANK and HDFC BANK can transfer and
withdraw their fund online same day.
While other brokerage companies have tie-up with hardly one Bank.

All type of people can trade with Religare because their brokerage charge is very
low than other companies.
In how many days account will be opened
16. RECOMMENDATIONS
Based on the market study, new clients and existing clients following
recommendations can be given for more satisfaction of customers as well as
more sale of product.

Recommendation related to account opening

Time taken to account opening is too long i. e. 5-6 days in comparison with other
DP’s providing the account opening in 2-3 days and sometimes even in one day,
so the time limit should be reduced so that users are interested in opening the
account.

Documents required for account opening are too unique and confusing.

Numbers of signatures, which are made by the clients, are too many, a user has
to sign about 30-31 signatures, and numbers of signs must therefore be reduced.
 ONLINE SHARE TRADING

For share trading online one must have a DEMAT ACCOUNT

↨↨

Introduction of Demat Account

Demat is called Dematerialization of securities. Dematerialization is the process of

converting the securities held in physical form (certificate) to an equivalent number of
securities in electronic form and crediting the same to the investor’s demat account.
Dematerialized securities do not have any certificate number or distinctive numbers and
are dealt only in quantity i.e. the securities are fungible.

Dematerialization of the clients holding is not mandatory. Clients can hold their security
either in demat form or in Physical form. They can also keep part of their holdings (in
the same scrip) in demat form or in physical form. However a select list of seurities
announced by SEBI can be delivered only in demat form in the stock Exchange
connected to NSDL.

A demat account can be opened with a depository participant upon paying

an annual maintenance fee of Rs 250-750. Besides, they also charge Rs
30-50 for every debit entry (sell) of shares in the demat account.

All public and private sector banks offer the demat facility and they
charge a lower fee if the demat account holder has a savings or current
account with the bank concerned. Many brokerage firms also offer demat
facilities. A list of these broker-cum- depository participants is
available on the websites of National Securities Depository
(www.nsdl.co.in) and Central Depository Services (www.cdslindia.com). These are the two central
depositories in the country.
 BENEFITS OF ONLINE SHARE TRADING

1. Paperless and Hassle free :- In on line Share Trading There is no

need to fill any Physical Form, Writing Cheques and TIFD’s for Setting the
trades.

2. One Window Solution:- Invest in about 7-8 product and get all the
information on a Single screen just by using your user ID and Password.

3. Place Any Time facility:- You can Place your order any time of the
day even during Non Trading hours and holidays.

4. Speed:- Get the latest quotes of scripts on most of online share trading
companies and place an order instantly at the same time and it will take
just 4-5 seconds.

5. Control:- During trading or investing in share and others, there is order

confirmation instantly. This assures that you have indeed placed an order
at the price you wanted.

6. Transparency:- You will get all the confirmation instantly that you have
indeed placed an order at the price you wanted. So transparency is also
more.

7. Mutual Funds:- Now a days you can buy and sell Mutual Funds online
with out filling application forms every time. And you can also take
advantage od Syatematic Investment Plan (SIP) and Systematic
Withdrawal Plan (SWP) which allows you auotomatic periodic investments
in any Scheme.

8. Trade in Equity Products in which you have a choice of trading

options to match Your Trading needs.
9. Derivative Trading:- You can stabilize the return on your portfolio
against Market Movement by investing in derivatives.

10. Online IPO’s :- Invest in IPO online with out going through the Hassle
of filling of any application form* or Paperwork. On allotment , shares nd
Bonds are directly credited to the Demat Account.

11. Rich Market Intelligent:- Corporate Information Bank, Diret tehnical

charts. Al this is to help client to make Informed Decision.

12. Call N Trade Facility:- Call N Trade allows you to call on a Local
number in your city and trade on the Telephone through Customer
Sales Executive.

13. GOI Saving Bonds, Insurance, Loans are alo available online,
invest in these without any paperwork.

14.Trade from any where in the world by just sitting online

 Players Dealing in Online Share Trading

Presently there are about 30- 35 Companies that are dealing in online share trading
like ICICIdirect.com, Share khan, India Bulls, India Info line, Kotak Street, HDFC, Motilal
Oswal. Geojeet, IL & FS etc and many other small companies are also there. But the
main Player in this Market is

• ICICIDirect.com
• India bulls,
• Share khan
• Kotak Securities ,
• India info line
• HDFC etc

ICICIdirect.com is the market leader he is sharing the maximum Market Share i.e. 55%
of the trading in stock exchange is done by ICICI Direct.com.

But Companies like Share khan, India bull and India Info line are the also good known
Companies

“ONLINE SERVICES AT RELIANCE MONEY”

www.reliancemoney.com

This type of trading is done directly through the customers.

whenever they want to do trading they can do through their computers or
through their laptops with INTERNET Connection or through KIOSK
Machines installed at each Distribution office of Reliance money and now
installed at BARISTA,RAVE KANPUR.
online services at reliance money

• Investor can easily access to all products & services through single screen.
• Besides trading online investor can also invest online in MFs, IPOs,
Insurance.
• The site provides in-depth learning on the markets from basic to trading
strategies.
• Investor can open his account by simply log on to
www.reliancemoney.com, enter user ID, password and 6 digit security
token. There are two types of online trading:
o Insta trade
o Easy trade(Trade
Now)
• “Trade now” will allow the investor to get into trading page and there on
trade seamlessly. It streamlines live quotes on customized market watch
and investor too can create multiple customized market watch .
• “Easy trade” has simple order form which is easy to understand and place
a trade. It enables easy access to BSE, NSE & FONSE srcips and get price
& market depth on the same screen.
• Investor can calculate capital gains
• Investor can create his own market watch by selecting upto 25 scrips,
detach and keep it on his desktop.
• Do away with writing cheques.
• Investor can track his investment portfolio online.
• The knowledge section of R Money demystifies the complex financial
world.
• The website flashes real time news on various markets i,e equity,
commodity, offshore, MFs, IPOs by Dow Jones, one of the leading
newswire in the world.
 Types of Online Trading in RELIANCE MONEY

1) personal computers,laptops-whenever you want to do

trading,simply just log on to
www.reliancemoney.com.As soon as the page opens
you need to enter your user name,password and the no.
displayed in the security key and then submit details of
your transaction to be undertaken.
2) Kiosk-Reliance money brings to you easy accessibility
to Online financial transaction through it’s nationwide
network of “Trading Kiosk”.

You can log on to reliancemoney.com at any of their

“Trading Kiosk” using your User ID, Password and security token number
and transact.

Broadband charges at the rate 0.50p per minute will be applicable

and adjusted rem your account.

Reliance Money Chief Executive Officer Sudip Bandopadhyay said the company
presently has 2500 trading kiosks across the country. Reliance Money, the
financial trading platform promoted by Anil Dhirubhai Ambani group's Reliance
Capital, would increase the number of web-enabled trading kiosks to 10,000 by
March 2008, a company official said.

BENEFITS OF ONLINE SHARE TRADING

15. Paperless and Hassle free :- In on line Share Trading There is no

need to fill any Physical Form, Writing Cheques and TIFD’s for Setting the
trades.

16. One Window Solution:- Invest in about 7-8 product and get all the
information on a Single screen just by using your user ID and Password.

17. Place Any Time facility:- You can Place your order any time of the
day even during Non Trading hours and holidays.

18. Speed:- Get the latest quotes of scripts on most of online share trading
companies and place an order instantly at the same time and it will take
just 4-5 seconds.
19. Control:- During trading or investing in share and others, there is order
confirmation instantly. This assures that you have indeed placed an order
at the price you wanted.

20. Transparency:- You will get all the confirmation instantly that you have
indeed placed an order at the price you wanted. So transparency is also
more.

21. Mutual Funds:- Now a days you can buy and sell Mutual Funds online
with out filling application forms every time. And you can also take
advantage od Syatematic Investment Plan (SIP) and Systematic
Withdrawal Plan (SWP) which allows you auotomatic periodic investments
in any Scheme.

22. Trade in Equity Products in which you have a choice of trading

options to match Your Trading needs.

23. Derivative Trading:- You can stabilize the return on your portfolio
against Market Movement by investing in derivatives

24.Online IPO’s :- Invest in IPO online with out going through the Hassle
of filling of any application form* or Paperwork. On allotment , shares nd
Bonds are directly credited to the Demat Account.

24. Rich Market Intelligent:- Corporate Information Bank, Diret tehnical

charts. Al this is to help client to make Informed Decision.

25. Call N Trade Facility:- Call N Trade allows you to call on a Local
number in your city and trade on the Telephone through Customer
Sales Executive.

26. GOI Saving Bonds, Insurance, Loans are alo available online,
invest in these without any paperwork.

27.Trade from any where in the world by just sitting online

OFFLINE TRADING
This type of Trading is not done directly by the consumers rather they ask
someone to do trading on their behalf.thi type of trading can also be done
through RELIANCE MONEY CALL CENTER.Phone no is 022-39886000
The charges for offline trading is Rs12/-per trade

Types of Offline Trading

1) Call centres
2) Franchisee

COMPARISON OF ONLINE WITH OFFLINE TRADING

1. Money saving opportunities

The amount of money you save depends primarily on the online brokerage firm that you
choose. No two firms are the same. There may be different regulations, similar to bank
regulations. There are minimum deposits required that must be maintained. As mentioned
above, this will depend on the online brokerage firm.

2. Instant online access

You can gain instant access to your account, the value of your portfolio updates
immediately before your eyes.

3. Enter online trades at anytime

You can enter online trades at anytime and from anywhere. This is very convenient if you
live in a different time zone than the country you are trading in. Not to mention, it is
especially fit for investors with busy schedules.

4. With online trading you are in charge

You are in control of your investments. No sales pitches and no hassle. You decide where
to invest your money.

Nevertheless, with all the convenience of online trading there are still investors who
prefer the old fashion way of offline trading. Offline trading has lost some popularity but
it is still the main form of investing. Offline trading offers many benefits as well.

1. The one benefit that an investor appreciates the most is that they are not alone when
making investment decisions.

2. There are experienced and professional brokerage companies that handle their
investments for them.
3. Investors are not faced with the challenge of making these vital investment decisions;
especially, if they do not have the experience necessary to make the appropriate
investments.

4. Also, there is someone there to answer any questions that may cause concerns.

Not to mention, with offline trading mistakes are less likely to take place. No one wants
to throw their money away or stand by and watch someone else throw their money away.
It may be wise to hire a professional to assist you in making the correct investment
decisions if you feel you lack the knowledge necessary.

IN NEWS-TIEUP

Reliance Money announces tie-up with Valcambi SA, launches Gold coins

• First non-banking Company in the Private Sector to retail gold coins in India
• Valcambi SA global leader in precious metal refining, based in Switzerland
• Reliance Money to source gold coins with highest purity from Valcambi
through the tie-up
• Gold coins of 24 carat with 999.9 purity to be available in 5gm and 8gm
across select Reliance Money and Reliance World outlets
1) What is your Trading mode?
online offline
kiosk call centres

) Your financial advisor

Reliance Money India Bulls

icici
Karvy Religare
Other Brokers

If you are availing the services of R Money, then please fill

Agree Disagree Can’t say
(a) R Money provides all investment
solutions
(b) R Money has quality services
(c) R Money has reasonable charges
(d) Online services of R Money Are better
than others
(e) I am satisfied with the services of R
Money

90%
80%
80% 75%

70% 65%
60% 60%
60%
agree
50%
disagree
40%
30% 30%
25% can't say
30%
20%
20%
10% 10%10% 10% 10%
10% 5%
0%
a b c d e
Frequency of online trade of Customer)

Options No of time Trade weekly

>10 times 38
10-20 times 19
20-40 times 8
more than 40 times 5

How Did the Customer first know about the

Company

Type of Ad No of client

print ad 5
Television Ad 0
Web Ad 24
Friends/Relatives 36
other brokers 3
Others 2
 How Did the Customer first know about the Company No of client

others
other brokers
Type of ad

Friends/Relatives
How Did the Customer
Web Ad first know about the
Company No of client
Television Ad
print ad

0 10 20 30 40
No of client

) Do you prefer online trading more convience than offline trading?

Yes No

120%
99%
100%

80%

60%

40%

20%
1%
0%
yes no
 CONCLUSION
According to the survey conducted, I can conclude that people prefer more of doing
online trading in comparison of offline trading . It is not that they have more transparency
in online trading, but bethey are able to see their trade being done and also can see the
ups and downs of market of every minute, People of every age group is able to get
knowledge of computers also through online trading.

Institutions like Reliance Money have playing their role by educating customers and
giving them services so that investors can manage their money profitably.

“Whatever you choose to do, or not do, with your money, you run risks. If you stash it
under your pillow, it won’t earn interest and you run the risk of losing it to thieves. So
not taking risk is also risky.”

17. BIBLIOGRAPHY
Our main source of information has come from both primary as well as
secondary sources.
 PRIMARY SOURCE :
1. BOOKS :
Investment ( By William Sharpe, Belly )
Futures & Options ( By Vohra and Bagri )
2. INTERVIEWS :
All securities company which is including in project.
 SECONDARY SOURCE :
1. INTERNET SITES :
nse-india.com
bseindia.com
sharekhan.coml
5paisa.com
indiabulls.com
religaresecurities.com
kotaksecurities.com
reliancemoney.com
amfiindia.com
valueresearchonline.com