Sales Process

In the sale

 Begin each component with a question

Com. 1) Introduce yourself- DO NOT mention the company at all

 Establish Rapport – “how was your day?”

 Say his or her name at least 2 times
 Catch Phrase
o “So mr. ____, let see how I can save you time and increase
your sales today”

Com. 2) Establish Credibility

 “So how familiar are you with online advertising within the auto
industry?”
o Briefly state Dealerup’s objective
 “Well, we are a locally operated company in the
business to aid solely independent dealers to effectually
manage and market your inventory online to increase
your sales”
 “Off the top of your head, do you know any other
dealers who use a website or internet
marketing?”
 “We currently service about 50 dealers within the
region..”

Com. 3) “So before I show you how superior out product is, let me ask you a few
questions to see how we are going to implement this with your dealer.

1) So what interest you about internet marketing?

2) What solutions have you tried before? What did you like about them/it?
Key Features
1. Website – Custom unique
2. Online inventory management application
a. Vin Decoded
3. Unlimited vehicle/photo uploads -Feed exports to any classified site – free
ones
4. Google Analytics/website
5. Local and online support

Benefits
1. Showcase your own inventory; display your web address anywhere &
everywhere to increase usability. W/ vehicle detail pages your customers
will find the info they want – when they want it.
a. 1. Visibility: With more and more consumers going online to research automobile
makes and models you need a website to showcase your current offerings.
b. 2. Reach: With a website, you are no longer limited to a customer base that is in
physical proximity to your shop. Your place of business may be in Illinois, but your
customers can be in Wisconsin.
c. 3. Customer service: When customers can log onto your website and easily find the
information they want—when they want it—their satisfaction increases.
d. 4. Competition: A professional looking website can level the playing field for smaller
dealerships trying to compete against larger franchises. It’s also a way to stay in the
game; if people can’t find you online, chances are they can find your competitors.
e. 5. Credibility: When you can point customers, partners, even potential employees
or investors to a website, it tells them you are a serious business. Let us help you get
create a professional online presence! We will start from the basics including setting
you up with your own dealership web address, email addresses, and professional
website. These are the building blocks necessary develop online marketing and
reaching a wider customer base.

2. Simple 3 step process to build your inventory online. Takes the headache
out of updating your website and provides up to date information to your
customers. Manage your inventory anywhere you have internet.
 3. Unlimited vehicle, photo, and feed exports, No crap! We’ll get you
maximum exposure- cost efficient for you – use ebay motors. Example –
more pix, the better more sites - more exposure
4. Analytics show exactly who, when, & where – even for how long your
customers are viewing your website
a. Have different sublinks – T.V. – Radio – MKS to measure & gauge
your other marketing promotions
b. See exactly how your integrated marketing is paying off
5. Local company , & for the mean time remain to stay local
a. Online video tutorials to teach you how to use our software
b. Future web forum & blog to communicate with other dealerup
dealers!

CLOSE

1) Doesn’t updating and managing your website and online marketing looks pretty easy, right?
2) I’m sure you’re already aware that online marketing is the most cost-efficient and offers
maximum exposure, right?
Well I think your dealership is perfect for this solution

Any questions?

When answering questions:

1) Clearify/state the objection/question
2) Answer it with facts & stats
3) Did I answer your question?

ASK FOR THE SALE…

Great, let’s get started today!

Negotiate price with contract in hand….