NATURAL FOODS AND BEVERAGES PVT.

LTD
Anshul Sood (30003)
Anshuman Gupta (30004)
Bitupon Barooah (30007)
Karanpreet Singh (30016)
Nitin Vats (30025)
Manikandan Sanjive (30037)
 Mission
Our company NATURAL FOODS AND
BEVERAGES PVT. LTD. deals in Natural
food products.
Our mission is “To revitalize the world with
natural food products and promote a healthy
life-style”.
Vacuum Freeze dried Products
 Freeze-drying has several advantages over
other food preservation methods:
– Taste fresh: Freeze-dried foods, like frozen, retain
virtually all their fresh-food taste and nutritional content.
Freeze-drying removes the water, not the flavour.
– Look fresh: Freeze-dried foods maintain their original
shape and texture, unlike dehydrated foods, which
shrink and shrivel due to high-temperature processing.
– Weigh less than fresh: Freeze-dried foods have 98%
of their water removed. This reduces the food's weight
by about 90% so that you can carry several days of
food in a small backpack.
– Stay fresh: Freeze-dried foods can be stored at room
temperature, without deterioration or spoilage.
 PESTLE Analysis
• Political Factors
1. Introduction of new programmers to increase
productivity like Rashtriya Krishi Vikas Yojana
2. Agricultural policies
3. Pricing Policies adopted by Govt.
• Economic Factors
1. Inflation rates
2. Govt. spending and Taxation
3. Exchange rates (for exports)
 PESTLE Analysis
• Social Factors
1. Rising income levels
2. Changing lifestyles and inclination towards
natural foods
3. Increase in consuming class
• Technological Factors
1. Availability of high technology machineries
2. Possibility of technology transfer between
companies
3. New innovations and developments
 PESTLE Analysis
• Legal Factors
1. Changes in WTO agreements
2. Introduction of special treatment clauses between
states and countries
3. Changes in Crop protection Act, Fertilizers Act etc
• Environmental Factors
1. Correlation between crop productivity and rainfall
2. Hazards caused by the disposal of used
packages
Generic Strategy
• Differentiation
– How??
• Procurement Channel

Farmers
NGOs

Organic
farming

High brand value

Source of Competitive Advantages
• NGOs – Farmers- Company
collaboration.
• Focus on “Spreading smiles from farmer
to consumers”.
• Traceability of products.
• “People orientation” instead of “profit
orientation”.