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  • Amul - Taste of India

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    Amul is an Indian dairy cooperative known for its dairy products. It produces a wide range of products including bread spreads, powdered milk, health drinks, milk drinks, fresh milk, cheese, desserts, and products for cooking. Amul's mission is expansion of distribution networks, creative marketing, consumer education, and product innovation, with a vision of being a part of everyone's life in India. Amul holds an 86% market share in India and competes against other dairy brands.

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    Amul is an Indian dairy cooperative known for its dairy products. It produces a wide range of products including bread spreads, powdered milk, health drinks, milk drinks, fresh milk, cheese, desserts, and products for cooking. Amul's mission is expansion of distribution networks, creative marketing, consumer education, and product innovation, with a vision of being a part of everyone's life in India. Amul holds an 86% market share in India and competes against other dairy brands.

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    8 views25 pages

    Amul - Taste of India

    Uploaded by

    atulsonake
    Amul is an Indian dairy cooperative known for its dairy products. It produces a wide range of products including bread spreads, powdered milk, health drinks, milk drinks, fresh milk, cheese, desserts, and products for cooking. Amul's mission is expansion of distribution networks, creative marketing, consumer education, and product innovation, with a vision of being a part of everyone's life in India. Amul holds an 86% market share in India and competes against other dairy brands.

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    of 25

    Amul – Taste of India

    HISTORY
    AMUL PRODUCT LINE

    BREAD SPREADS POWDERD MILK HEALTH DRINKS

    MILK DRINKS FRESH MILK CHEESE

    BREAD SPREADS DESERTS FOR COOKING


    AMUL PRODUCT STRATEGY
    BCG MATRIX
    MISSION : Expansion of distribution
    Network ,creative marketing,consumer
    education and product innovation.

    VISION: The test of India to be a part of


    everyone’s life
    BUTTER RANGE

    Amul Lite Amul Butter Margarine


    COMPETITORS
    MARKET SHARE
    86 %
    04 %
    OTHERS 10 %
    SELLING AND MARKETING STRATEGIES
    AMUL BUTTER GIRL
    AMUL AT SCHOOLS

    AMUL GIRL AND CHEEZY BOY


    TELEVISION AD
    HOARDINGS
    AMUL MUNNA PACK
    AMUL OUTLETS
    AMUL ONLINE
    OTHER STRATEGIES

    ROA
    DS HOW
    S

    PR
    ES
    SR
    EL
    EA
    SE
    VENTS
    E
    PRODUCT LIFE CYCLE
    SALESMAN
    RETAILER PRICING
    PRICE MRP
    Rs.20.20 Rs.22.00
    100 gms

    ALL AMUL BRANDS

    Rs.98.50 Rs.107

    RETAILER

    500 gms
    AMUL GOPALA
    AMUL A GLOBAL BRAND
    FUTURE PLANS
    THANK UUUUUUUU…….

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