..

Presented By-
Aayush Khandelwal
Ô
 




 `


À stomer service and prodct innovation tned to diverse
need of individal and corporate clients

À ontinos technology p gradation while maintaining

hman vales

À Progressive globalization and achieving international

standards

À Efficiency and effectiveness bilt on ethical practices

 ABOUT AXIS BANK
À  is Bank was the first of the new private banks to have
begn operations in 1994, after the Government of ndia
allowed new private banks to be established.
À The Bank was promoted jointly by the dministrator of
the specified ndertaking of the
À Unit Trst of ndia (UT ,
À Life nsrance orporation of ndia (L  and
À General nsrance orporation of ndia (G  .
À The Bank today is capitalized to the e tent of Rs. 359.76
crores with the pblic holding (other than promoters at
57.79%.
À The Bank's Registered ffice is at hmedabad and its entral ffice
is located at `mbai.
À The Bank has a very wide network of more than 905 branches and
E tension onters.
À The Bank has a network of over 3894 T`s providing 24 hrs a day
banking convenience to its cstomers. This is one of the largest T`
networks in the contry.
À t present 

B is the 3rd largest private sector bank in ndia
 × 
 


À Private
ector competitors:

-HDF
-
À Pblic
ector competitors:
-
B
-PB
 RE VLUE
À stomer satisfaction throgh:
* providing qality service effectively and efficiently
* ´
mile, it enhances yor face vale´ is a service qality stressed on
periodic cstomer service adits

À `a imization of stake holders vale

À
ccess throgh teamwork, integrity and people

À Bank bsiness is divided into 4 segments:-

*Retail banking, corporate banking, treasry banking and merchant banking
*part from this, the bank is also into insrance, investment banking, mortgage
financing, credit cards and depository services

À it is also registered on the following e changes

* TE
* B
E
* 
E
*London stock e change

ERV E


 
À Deposit schemes
À Loans and advances
- Personal Loans
- Hosing Loans
- ards
- onsmer drables
- to Loans
u

 
À cconts
- Terms deposits
- Fi ed deposits
- Recrring deposits

À ards
- Different variants like: Gold pls cards, silver and silver
pls cards
×  

À cconts
- ormal crrent a/c
- Trst/G savings a/c

À
ervices
- Private eqity, mergers and acqisitions
- dvisory services
- apital market fnding
- E- broking
 FETURE

À nywhere banking
À nstant fnd transfer
À nterest banking
À t-par (mlti-city cheqe book
À T` cm Debit card
À `obile banking
À Phone banking
 RG
T 
TRUTURE

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 BRD F D RETR

À P.J.  (hairman and E ective officer
À ..
GHL
À .T.P R
ELV`
À J.R.VR`
À R.H.PT L
À R` B JPURR
À R.B.L.V
H
À `.V.
UBB H
À R`E
H R`TH
À ..PR THV RJ
 SWOT ANALYSIS
STÔNGTHS WÔAKNÔSS
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TRTEG E

`PLE`ETED FR THE
URRET P
T 

TP F 

B

„
egmentation:
-These banks consider the cstomer service
as the base for segmentation.
- Here byer give emphasis on the services
& believe in sing technical advance
prodct.
À Targeting:
- is bank target the people of the rban & semi-rban
area.
- People who believe in high set of prodct & want speedy
services.
-
elective specialisation strategy
Positioning:
-  is banks are positioned as the technically advance &
delivering togher set of cstomer services.
Targeting
trategy
Targeting strategy
 `PET T VE
TRTEG

À Differentiated against other banks on the

base of ³ `a rea overage´.
À
ome banks have no reach to the some parts
of the contry.
À
o  is bank has an advantage of reach, in
terms of reach to its cstomers.
À Level of service-  is has an advantage of
the prodct innovation.
 FR` THE GVT., B

À High level of service Qality & throgh

Prodct nnovation.
À  is is not near in terms of reach bt
however it has created a
eparate
egment
for those who believe in high set of
services.
 FR` THE TERT L
B

À Reach & overage to the People.

À Level of
ervice is
ame.
À nternational banks may create a problem
bt however it can be eliminated from
constant pblicity, innovation- atm
divisions, varied services etc.,
 `arket ommnication bjectives

À emphasize as ndependent Bank- gives imp on

cstomer.
À Emphasize on Prodct nnovation and
commnicating abot new prodct lanches.
À Global `arket & global
td., services.
À achievements.
 `RET G F

ERV E

À 900 Branches & 3875 T`s
À a footprint in sia-
ingapore, Hong ong, Dbai
and
hanghai.
À strategic tie-ps & alliances UE, Doha, `scat
(to be lanched.
 Forecasted bjectives:

ÀTo achieve the following ` by 2011:

ÀTo get the `arket P of 500cr.
À200 cr of Retail nvestment.
À125 cr orporate nvestments.
ÀTo get the 175 r apital nvestments.
 Findings and onclsion

À Goal- To get the 3rd position in the overall

D  B G `RET.

À - X - = 
À improving financial fndamentals
À range of bsiness activities and cstomer base
À Rapid sage of available T platform & infrastrctre
À To diversify its loan portfolio frther