MARKETING PLAN

FOR

THE YEAR 2011-2012

 INTRODUCTIO

N
CavinKare Company has been started in the year 1983 with a young mind
choosing the road less taken. CavinKare with a single product started out as
small partnership firm. The company then began its journey as Chick India Ltd
was renamed as CavinKare in 1988.With an innovative Entrepreneur
C.K Ranganathan at the helm, CavinKare emerged as a successful business
enterprise.

The company offers quality Personal care and Food products borne out of a
keen understanding of consumer needs and keeping up the company’s the
values of innovation and customer satisfaction.

United Agro Pvt.Ltd

United agro Pvt ltd a group company of Cavinkare came into existence in July
2009 with one thing in mind- to come up with the finest restaurants and fast
food outlets in town. Quality, taste and hygiene are the key factors that go into
the opening and running of any outlet.

Cavinkare has opened its first restaurant in Pondicherry. The restaurant, called
CK's is positioned as an Indo American restaurant. Cavinkare calls it a
Foodstaurant. The all new Foodstaurant is all set to give a little Indian and a
little western menu to its customers which will suit every palate and pocket.
Offering the best of Indo American cuisine , CK's foodstaurant also introduces
never before seen dishes like Murkku Sandwich, Crumb fried idlies, Mutton
keema pav and mutton keema dosa, which consumers will not find anywhere
else in the city. Located at New no 58 on Mission Street in the city, CK's
foodstaurant has 2 floors with a seating capacity of 90 people, which is open
seven days from 11 to 11.