Chryss John T.

Querol
FME 2 - Franchising

Sanklap Case Study

I – Introduction

Sankalp a chain of fine dine-in South Indian restaurant, decided to expand

nationally and internationally through franchising. Having operated 45 restaurants in

more than 22 cities in India, it has become synonymous with the most authentic South

Indian food and millions of its patrons would vouch for it. Before two decades, Mr.

Ramavtar Goenka shifted from Jaffna, Sri Lanka to Ahmedabad, Gujarat. He had a

dream of doing something d'fferent in life. He decided to capitalise on his own strengths

in culinary arts and decided to start a restaurant to serve South Indian cuisine. The first

restaurant was set up in Ahmedabad. It created a vision to offer high value to customers

to earn their repeat patronage and replicating the same experience across the globe.

Sankalp has decided to achieve this vision through its mission to offer unmatched

experience in family dining by maintaining the highest standards of quality, hygiene and

customer satisfaction.

II – Issues Underlying the Problem

 They offer wide variety of food and beverage products thus requires long and

intensive training programs

 Sankalp practices a uniform system of operation

III – Alternative Solutions to the Problem

Sankalp must find a way to give all needed requirements and training to its

franchisees to attain uniform system of operation

IV – Conclusion

Sankalp is popular brand from its Guinness world record of 25ft. long dosa.

Strong branding greatly helps promote the business thus create franchise program a

success

V – Recommendations

Sankalp may develop first their franchise program in India to address supply

chain bottle neck and provide optimum customer service and satisfaction with their

branding authentic Indian cuisines.

VI – Factual Experience

Sankalp didn’t invest yet more on advertising and marketing for some restaurants

have difficulty to full the sits specially in restaurants abroad though they provide initial

marketing assistance locally there is still a lack for information dissemination specially

through the use of social media and mainstream medias.