Chryss John T.

Querol
FME 2 - Franchising

Dunkin Donuts

I – Introduction

Dunkin' Donuts is an American multinational coffeehouse and donut company. It

was founded by William Rosenberg in Quincy, Massachusetts in 1950. The chain was

acquired by Baskin-Robbins' holding company Allied Domecq in 1990; its acquisition of

the Mister Donut chain and the conversion of that chain to Dunkin' Donuts facilitated the

brand's growth in North America that year. Dunkin' and Baskin- Robbins have been

subsidiaries of Dunkin' Brands, headquartered in Canton, Massachusetts, since 2004.

The chain began rebranding as a "beverage-led company", and was

renamed Dunkin', in January 2019; while stores in the U.S. began using the new name,

the rebranding will eventually be rolled out to all of its international stores.

With nearly 12,000 locations in 36 countries, Dunkin' is one of the largest coffee

and baked goods chains in the world. Its products include donuts, bagels, other baked

goods, and a variety of hot and iced beverages.

Dunkin' Donuts stores can be found in over 32 countries, and they serve 70

varieties of doughnuts, along with hot and cold coffee drinks, bagels, breakfast

sandwiches and other baked goods. Dunkin' Donuts parent company, Dunkin' Brands

Inc., also franchises Baskin-Robbins, and the two concepts are sometimes co-branded.
Dunkin' Donuts is an
American
multinational coffeehouse and
donut company. It was
founded by William
Rosenberg in Quincy,
Massachusetts in 1950. The
chain was acquired
by Baskin-Robbins' holding
company Allied Domecq in
1990; its acquisition of
the Mister Donut chain and
the conversion of that
chain to Dunkin' Donuts
facilitated the brand's growth in
North America that year.
Dunkin' and Baskin-
Robbins have been
subsidiaries of Dunkin'
Brands, headquartered in
Canton,
Massachusetts, since 2004.
The chain began rebranding
as a "beverage-led
company", and was renamed
Dunkin', in January 2019; while
stores in the U.S.
began using the new name, the
rebranding will eventually be
rolled out to all of
its international stores.
Dunkin' Donuts is an
American
multinational coffeehouse and
donut company. It was
founded by William
Rosenberg in Quincy,
Massachusetts in 1950. The
chain was acquired
by Baskin-Robbins' holding
company Allied Domecq in
1990; its acquisition of
the Mister Donut chain and
the conversion of that
chain to Dunkin' Donuts
facilitated the brand's growth in
North America that year.
Dunkin' and Baskin-
Robbins have been
subsidiaries of Dunkin'
Brands, headquartered in
Canton,
Massachusetts, since 2004.
The chain began rebranding
as a "beverage-led
company", and was renamed
Dunkin', in January 2019; while
stores in the U.S.
began using the new name, the
rebranding will eventually be
rolled out to all of
its international stores.
II – Issues Underlying the Problem

 Potential franchisees must have a higher level of liquid assets.

 Dunkin Donuts requires franchisees to meet high standards.

 The franchise store's expected value was high.

 The price of requirements and trainings is high.

Maj
III – Alternative Solutions to the Problem

 The Dunkin Donuts requirements are mandatory, but the owner should take into

account potential franchisees.

 The standards should be monitored by both the company and the franchisee.

 Strategies should learn also by the Franchisees

  The company's core values must be communicated to franchised store

employees.

 Lower the franchise cost.

IV – Conclusion

 Orientation with free training makes the company and franchise store well

knowledge and confident to do designated jobs.

 Advertise the business for franchising through websites, posters for every store

and selected institutions. Commercials in television.

V – Recommendations

 Assist potential franchisees in getting the requirements right the first time.

 The company's standards should not be implemented once, but rather every

quarter of the year.

 It was simple to pass on those standards if the franchisee had learned everything

there was to know about the business.

 The franchise is expected to be costly, but the company should take some cases

into consideration.

VI – Factual Experience

Icy Tales Team (2019) studied Dunkin Donuts and concluded that having the

right capitalization is important for smooth operations, and maximize your profits. The

management skills, marketing strategies, and extensive support of Dunkin' Donuts are

undisputed. That's why the company continues to expand, dominate, and succeed in

different countries.
 Supported by the study conducted by The World Finance Review (2019), Dunkin'

Donuts is well ahead of other companies in terms of all that it can offer its franchisees.

The company has a stable and effective brand marketing all over the world. It also

keeps ahead of the competition by continuously innovating its product offerings.

Sources:

https://icytales.com/dunkin-donuts-franchise-success-rate-what-know/

https://worldfinancialreview.com/what-to-know-about-dunkin-donuts-franchise-success-rate/