Ian Joseph B.

Villavicencio

LA 2. GAWIN MO NG TAMA

Panuto: Sumulat ng talataang hindi kukulangin sa tatlo hinggil sa paksang-pampananaliksik na iyong

pinili. Isulat ang iyong burador sa mga kasunod na patlang Gamitin ang mga sanggunihang iyong nakalap
na itinakda sa inyo bilang iyong hanguan. Gamitin din ang mga datos at impormasyon na iyong itinala sa
iyong note card. Huwag kalmutang lagyan ng wastong dokumentasyon sa estilong A.P.A. ang mga ideya,
datos o impormasyong iyong hiniram. Ipasa ang iyong computer print-out (encoded) o makinilyadong
kopya kalakip ng modyul na ito sa susunod na semana (Martes).

Primary Source:

1. The Philippines stand among the frontline digital economies in the region. With over 33
million users, the country is the second highest ranking in Southeast Asia and the 6th in
the whole of Asia in terms of Internet users (Asia Digital Marketing Association (ADMA)
and the Internet World statistics, https://digitalmarketingphilippines.com/the-state-of-
digital-marketing-in-the-philippines/)

2. More than 34% of online Filipino users visit the Internet every day, while more than 45%
go online at least once a week. When they do use the Internet, the average Filipino user
spends up to 21.5 hours each week online.( Digital Marketing Philippines,
https://digitalmarketingphilippines.com/the-state-of-digital-marketing-in-the-philippines/)
3. More than 65% of Filipinos in the 15 to 19 years old category use the Internet,
accounting for the highest penetration rate in the country. At least 74% of these users
access the Internet on various devices at Internet cafes. This is followed by the 20 to 29
years old age group at 48% penetration. ( Digital Marketing Philippines,
https://digitalmarketingphilippines.com/the-state-of-digital-marketing-in-the-philippines/)
4. Social media ranks among the top online activities for many online Filipinos, with at least
39% checking social media networks first before doing any other online activities. The
success of digital marketing in the Philippines also rides in the phenomenal success of
social media in the country, with at least 64% of online Filipinos relying on information
from social media channels influencing their purchase decisions. ( Digital Marketing
Philippines, https://digitalmarketingphilippines.com/the-state-of-digital-marketing-in-the-
philippines/)
5. In the Philippines, the digital marketing landscape is continuously growing due to the
increasing number of Filipinos who choose digital channels over traditional media.(Info
Cubic, https://www.infocubic.co.jp/en/blog/digital-marketing/digital-marketing-
philippines/#:~:text=In%20the%20Philippines%2C%20the%20digital,digital%20channels
%20over%20traditional%20media.&text=In%20fact%2C%20among%20the
%20country's,and%20active%20social%20media%20users.)
Secondary Sources:

1. The market inquiry brings together data   and insights culled from a survey conducted in
2017 of marketers across major cities in the Philippines, involving 150 respondents —
managers, directors, vice presidents and C-level marketers from brands and agencies
representing various industries. 
2. A white paper on the “State of Digital Marketing in the Philippines” was presented by
GetCRaft, Southeast Asia’s premier content marketing network last July 26 in Square
One, Bonifacio Technological Center, BGC. 
3. The total Philippine population is 104 million, 69 million of whom are Internet users, and
69 million are active social media users. Mobile subscriptions number 129.4 million,
while active mobile social users are 59 million.
4.  Average daily use: 9 hours on the Internet via personal computer or tablet; 3 hours and
36 minutes on the Internet via mobile phone; 4 hours and 17 minutes on social media
using any device; and 2 hours and 30 minutes on television.
5. Brands view social media — both paid and organic — as the most effective digital
channel for marketing, due to the high number of active users, the enormous amount of
time users spend using the channel, and cost efficiency.