McDonald's India

McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 58 million people in around 130 countries each day. 70 percent of our restaurants worldwide are owned and operated by independent, local businessmen and businesswomen. In India, the brand is managed by two business entities...

Connaught Plaza Restaurants Private Limited, led by Mr. Vikram Bakshi, JV Partner and Managing Director, North & East India Hardcastle Restaurants Private Limited, led by Ms. Smita Jatia, Managing Director, South & West India

McDonald's philosophy of QSCV (Quality, Service, Cleanliness and Value) is the guiding force behind its service to the customers in India. Following its philosophy of being sensitive to local food and cultural preferences, India was the first country in the McDonald's system where it served non-beef and non-pork products. More than 70 percent of the menu in India has been locally developed with complete segregation of vegetarian and non-vegetarian products right from the food processing plants to the point of serving the customers. McDonald's commitment to its Indian customers is evident even in development of special sauces that use local spices and chillies. The mayonnaise and all other sauces are egg-less. McDonald's also pioneered the establishment of Cold Chain across India which helps maintain freshness and nutrition in every product. McDonald's regular scrumptious menu includes wide range of products like McAloo Tikki, Filet-OFish, Spicy Range, Chicken McGrill, McVeggie, Veg Pizza McPuff, Chicken Mcnuggets , Fries, Wraps, an assortment of Sundaes, Soft Serve and refreshing beverages such as Ice Tea & Cold Coffee with outstanding service in a vibrant and lively ambience, for which McDonald's is known worldwide. McDonald's had further reinforced the branded affordability mantra via the introduction of the Happy Price Menu which starts at Rs 25 only.

Keeping pace with the customer evolving needs McDonald's also functions on models that drive convenience and create unique differentiation like McDelivery, Drive thru, Breakfast Menu, high ways and extended hours. (Currently, available in select cities) At present, there are 300 McDonald's restaurants in India. The strong foundation that Ray Kroc built... continues today with McDonald's vision and commitment for its internal as well as external customers. Since then, it has evolved into a value driven brand, and recognizes that affordability of its products is an attractive proposition for its customers along with taste. McDonald's continues to strengthen it business model and progress with customers evolving needs

Key Milestones
1996 saw the opening of the first McDonald's restaurant in India and since then, there have been numerous milestones for us. Here is a look at the last 17 years and all that was special about them. 1996 First McDonald's restaurant opened on Oct. 13, at Basant Lok in New Delhi. It was also the first McDonald's restaurant in the world to not serve beef and pork based products 1997 First Drive -Thru restaurant at Noida (UP) First disabled friendly store at Noida (UP) 1999 First Mall location restaurant at Ansal Plaza (New Delhi) 2000 First highway restaurant at Mathura (UP) 2001 First thematic restaurant at Connaught Place (New Delhi) 2002 The first restaurant in a food court at 3C's, Lajpat Nagar (New Delhi) The first restaurant at the Delhi Metro Station at Inter State Bus Terminus The first fundraiser in association with ORBIS and Dr. Shroff's Charity Eye hospital. (Delhi) 2003 The first Dessert Kiosk - Faridabad (Haryana) 2004 McDonald's Delivery Service (McDelivery) introduced in New Delhi Local menu innovatio ns like McAloo Tikki, McVeggie and Pizza McPuff exported to Middle East 2006 McDelivery on Bicycles flagged off at Chandni Chowk (Delhi) - another first initiative by McDonald's India 100th McDonald's Restaurant opens in India 10th Year Anniversary 2007 First McDonald's open in Eastern Region at Park Street, Kolkata

First restaurant opened at Airport (Domestic Airport at New Delhi) First 'Made For You' (MFY) restaurant opened at Greater Noida, Uttar Pradesh 2008 First 24 hours McDonald's Restaurant opens at Old Delhi Railway Station Chicken McNuggets launched in India 2010 The first reimaged (new look) restaurant opened at Ambiance mall, Vasant Kunj, New Delhi 2012 McDonald's launches the global singing contest for its restaurant employees - Voice of McDonald's Introduces Spice Festival from April - June - Launches Spicy variants (Limited time offer) New Product Launch - McEgg 2013 McDonald's Celebrates National Breakfast Day

Awards
McDonald's India has earned tremendous trust and respect of customers in India since the opening of first McDonald's restaurant in the country. We sincerely appreciate the recognition that has been bestowed on us

Food Service Retailer of the year, 2012 - Star Retailer Awards Food service retailer of the year, 2011 - Star Retailer Awards Value for Money' brand, 2010 - Pitch Magazine The most trusted family restaurant brand in the country award of the year 2009, 2010 & 2011Reader's Digest The Company with the Best Corporate Conscience, 2008 - Business & Economy The Amity Corporate Excellence Award, 2007 & 2008 Star Retailer - the Consumer Way, Food Services Retailer of the Year 2006 & 2007, 2008 Franchise India The Most Preferred Fast Food Outlet, 2006 & 2007 - Awaaz Consumer Award hosted by CNBC Retailer of the Year Award for catering services (2004 -2006) - Images Retail Awards Most Respected Company for four consecutive years (2003-2006) in the Food Services sector Business World The Most Wanted Brand of the Year Award 2003 & 2004 - Franchising Holdings India Ltd.

The Most Admired F & B Retailer of the Year: QSRs Foreign Origin - The Golden Spoon Awards by Images Retail

Corporate Social Responsibility

Being responsible is at the core of everything that we do at McDonald's. It is a deep -rooted value and a tradition that dates back to our founder Ray Kroc. It is also one of our top business priorities. We believe that our continuing success depends on our stakeholders trust in each and every aspect of our business, be it the quality and safety of the food we serve; in the way we do our business; the way we connect and make the difference in the communities we operate; being sensitive to environment and being sustainable.

We are committed to doing what is right We are committed to be a good neighbor and partner in the community We are committed to conducting our business ethically and with complete transparency We are committed to treating our entire internal and external stakeholders with respect and dignity

McDonald's India Profile

McDonald's is the world's leading food service retailer with more than 33,000 restaurants in 118 countries serving more than 67 million customers each day. In India, McDonald's has two Indian entrepreneurs: Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt. Ltd, which has been awarded a Development Licensee status by McDonald's Corporation, U.S.A, spearheads McDonald's operations in West & South India, while McDonald's restaurants in North & East India is managed by Vikram Bakshi's Connaught Plaza Restaurants Private Limited, which is still a Joint Venture with McDonald's Corporation. For Hardcastle Restaurants Pvt. Ltd ('HRPL'), the transition to a Development Licensee implies a higher level of commitment by McDonald's Corporation as it enhances its trust in the local partner. McDonald's ensures that the evolution to a Development Licensee takes place only after the financial strength, viability, profitability and long - term sustainability of the business is assured.

Celebrating over 15 years of leadership in food service retailing in India, McDonald's India now has a network of over 250 restaurants across the country. McDonald's India is a leader in the food retail space, with a presence of more than 250 restaurants serving more than 6.5 lakh customers daily in India. McDonald's India and HRPL in particular has an aggressive expansion plan - including market expansion, new customer outreach formats and menu expansion. With HRPL becoming a Development Licensee in the year 2010, there are strong and robust commitments to investments, expansion and growth. By 2014, HRPL plans t

Milestones in McDonald's India Journey

Launch of First Restaurant - 1996 Introduction of Happy Meals - 1997 Introduction of Drive thru - Kalamboli outlet - 2001 Launch of Delivery - Bandra Outlet in 2004 Introduction of Happy Price Menu - 2004 Introduction of Global Menu - McNuggets - 2009 Introduction of Breakfast Menu - October 2010 HRPL awarded Development Licensee - 2010 Introduction of Global Menu - McSpicy April 2011 Introduction of Global Menu - McFlurry October 2011 Introduction of McValue Lunch Meals - January 2012

HRPL City Entries in McDonald's India Journey City Date of Opening

First Store Bandra J M Road City Gold,Ashram Road Baroda Inox GKPL College Road Treasure Island Raj Empire Prasad Mall

Mumbai Pune Ahmedabad Baroda Bangalore Nasik Indore Surat Hyderabad

23-10-1996 24-06-2000 21-03-2002 31-12-2002 14-10-2004 02-12-2005 28-12-2005 18-05-2006 7-7-2006

Kolhapur Vapi Chennai Lonavala

* Some key highlights:

07-10-2008 23-10-2009 2-04-2008 28-10-2011

National Highway Empress Mall Ascendas Lonavala Square

HRPL marked its 100th restaurant in Dec 2010 HRPL marked its 50th store in February 2012 in the southern region