Careers in Integrated

Digital Marketing

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Online marketing campaigs
almost always work best when
one does a mix of SEM, SEO
and SMO
 

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Specific Media, a display ad network,
recently published a study that concluded
that in the travel category, display banner
ads increased natural search results by
nearly 300 percent.

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It always helps to know how
tactics are inter-related !.

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SEM, SEO and SMO are all interrelated

Source : www.fuel
Interactive.com

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Many campiagn managers
tend to ignore SMO and
SEO.
This could be a costly
oversight given how
expensive SEM is
turning out to be
nowadays.
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Why should you limit
yourself to just one of them

Why not learns the trade of the

others and take your
campaigns and businesses
to new heights
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Let’s step back for a moment
and see why digital
advertising is so hot !

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Traditional Marketing is
‘Interruption Marketing’ and yet so
expensive !!

A 10 second ad on IPL last year was priced around 5-10

lacs. Imagine watching an ad just before the last over of a
match : What kind of retention can it possibly have ?

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Online advertising is personal and
relevant.

In SEM, the classified ads depend on the search

query. In banner ads, the banner shown depends
on the section or the kind of article being read.

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Flexibility

Things go wrong. And when they go wrong, its difficult to

go back on commitments on TV and Radio.

In the digital space, campaign 'modulation' is a few

clicks away

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So why is TV and outdoor
still around, you may ask..

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(1) Because of ‘reach’ : The large advertisers have no
option but to resort to TV for mass campaigns

Figures above are for INDIA

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To be noted : for the ‘teen’ audiences,
the ‘viewership’ for social networks is
in fact MORE than even TV.

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And (2) because Old habits
die hard.

Media buyers and creative folks

need new skills to do
campaigns on digital. And
they are still learning those.
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 Skills expected in ‘integrated digital
marketing’ managers.
Hands-on experience of at least a couple of
years in atleast one of the main digital
marketing tactics. (SEM/SEO/SMO)

Mature understanding of online audiences,

trends and targeting principals

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That’s where our programs
would be useful.

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Some aspects which we will cover in the
program
 Best practices while designing a website :
Navigation, Information Architecture, Content,
Usability
 How do search engine algorithms rank sites.
 Tactics in On page and Off Page optimization.
 Basics of Targeting : Searches, Keywords and
Landing Pages.
 Understanding various social media platforms
like blogs, forums, community sites, social
bookmarking & online PR websites

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 Who would find our programs useful

• Online Marketing Heads (current and aspiring ) in end-

user companies.
•  
• Campaign Managers in online marketing agencies.

• SEM/SEO/SMO professionals who want to have a holistic

understanding of online marketing tactics.

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Learning Catalyst :
‘For those who like to learn
but don’t like to be taught’
We offer learning programs in Web Marketing
and Web Technology. (Instructor-led and
Online)
www.learningcatalyst.in
Mumbai office - 91 22 26135780
enquiry@learningcatalyst.in

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