Name:Manoj Karande

Roll NO:2714139
Section MR(B) isbj –cms

Elements of a Brand

Brand elements are those trademark factors that serve to

identify and differentiate the brand. Some of the most
important brand elements are brand names, URLs, logos,
symbols, characters, spokespeople, slogans, jingles, packages
and signage.

The factors pertaining to brand elements are as follows: 

 Distinguish the product from competitive brands
 Memorable and easy to pronounce
 Easy to say, spell and pronounce
 It should allude to the product
 Negative or offensive references should be avoided.
 Evoke positive mental image
 Evoke positive emotional reaction
  Suggest product function or benefits
 Simple
 Sound appropriate
 Be unique
 Possibly, translate well in other languages too.

Brand elements of Fast Track watch

Titan Industries is a joint venture between the
Tata’s and Tamil Nadu Industrial
Development Corporation (TIDCO) and was
incorporated in 1986
Titan re-launched their 'Fast Track' brand of
watches aimed at the 16-22 age group. This group consist of
youth and therefore branding is done considering the necessity,
excitement , passion fast moving life ,fashion trends ,etc of the
youth .
Here the elements of brand are used to highlight the feeling
of belongingness and being attached to someone ,achievement
with a right direction and speed and being up to the mark of
current trendy fashion wear’s .The latest fashion trend is also
considered while positiong .the watches are being advertise with
latest fashion trends of denims etc .

Brand Name: TitanFast Track watch

The brand name ‘Titan’ is classical and is based on Greek mythology. It

is also means one of the achievement.Fast Track (watch) implies here
for ones faster achievement .This is current passion of youths and the
name fast track create a thought of fastest achievement along with a
right ideology of chosing a right path .youth need everyting alongwith a
pace which truly justifies the fast life of 21 century .

Meaning: Titan personifies anything of size, strength, or achievement.

This is the association Titan has always sought to achieve and has been
successful in it.

Memorability: The name is easy to recall and recognize .Fast track is a

word which soon become knowing and has a longer impact and
memory in the mind of youth .

Likeability: The brand name is easy to recall and recognize and is

inherently descriptive and persuasive .The vigor,speed, and the
excitement which depicts in the brand name makes it more likeable
amongst the youth . The product range for girls is inspired by sexy
silhouettes and fashion trends like halter necks and spaghetti straps.
Styles for guys are inspired by biking. The range is targeted at the
trendy, fashionable and opinionated teenagers; aptly accessorizing their
wildest imagination.

Transferable: The name Titan means achievement and anybody

wearing a Titan Fast Track Watch is an achiever is what is
communicated along with the right direction and pace . It can easily be
applied across all product categories and geographies. The gamut of
watches having wide range of Fast Track watch. . The range consists of
more than 25 styles in over 80 models that will see constant refreshment
throughout the year

.
Legally Protected: The brand name is legally protected in watches.

Evoke positive emotional reaction :=example it is encouraging

students to start a collection of the Fast Track rang. It opens with a
professor taking attendance and receives the standard 'Yes Sir!' reply
from the called persons-until the guy wearing a Fast Track watch raises
his hand to answer, all the pretty girls in various voice connotations call
'Yes Sir' on his behalf, with one of them repeatedly doing so.

The embarrassed guy covers his face during the calls after which you get
a flash of various models available and voice over enquiring the
colloquial catch phrase, "How many you have?"

Uniqueness:- everywhere young people are today - clothing, mobile

phones, the coolest hangouts... and now even on your wrist!
Accessorizing has always been a symbol of expression for today's youth
so it's completely natural that we should come together with Fastrack,
another brand that connects with youth at so many levels. Watch out for
more (pun intended)!,This is being targeted by Fast Track Watch .
Logo:
The ubiquitous blue-colored Tata logo which was designed by
the Wolff Olin’s consultancy was given a modification to make it
more Greek like , shortening the circle around to make a base
and giving it black and grey color combinations and the titan
logo was born The logo represents fluidity; it may also be seen
as a fountain of knowledge, also as a tree of trust under which
people can take refuge as with the blue Tata logo .

Slogan: “What’s your style?”

Titan was launched in 1987 when watches were seldom stylish
and catered to the basic need of knowing the time.Titan Fast
track Watch also brings about the style concept.

Jingle: Mozart’s Fifth Symphony

Titan has a typical signature tune taken from Mozart’s fifth
symphony. Titan pioneered the concept of gifting watches and
with the signature tune the watches caught the attention of
many.