PEST ANALYSIS

Submitted by:
POONAM POPAT
MMS -I
DIV –D
 TOPICS COVERED

• Company Profile

• Videocon’s Strategic Business Units ( SBU’s)

• Introduction of PEST Analysis

• PEST Analysis of Videocon

• Recommendations
 COMPANY PROFILE
• Founder : Late Nandlal Madhval Dhoot

• Videocon is an Indian Multinational company

• Today, it has evolved into a giant Conglomerate with

annual revenues of over U$4.1 billion.

• Employee Strength: Over 25000

• Rated among India’s top 15 Business Houses ( as per the

BCG Study)
 VIDEOCON’S SBU’s

DTH
Consumer
Electronics & Mobile phones
Home Appliances

Colour Picture
SBU’s GSM
Tube Glass Mobile
Services

Display Industry
Oil & Gas
& its Components
 INTRODUCTION TO PEST
ANALYSIS
• Political Factors: Government Intervention, Tax Policy,
Trade Restrictions, Tariffs

• Economic Factors: Economic Growth, Interest Rates,

Exchange Rates, Inflation Rate

• Social Factors: Cultural Aspects, Health Consciousness,

Age Distribution, Emphasis on Safety

• Technological Factors: R&D, Automation, Technological

Change, Innovation
 PEST ANALYSIS
1. Political Factors

• Labour unions effects a lot the production

• Resolution to reduce emission of carbon footprints in the

atmosphere

• Anti-dumping duty on imported color picture tubes

 
2. Economical Factors

• Growth of retail sector – expected to reach 16% by 2011-12

from 4% in 2007

• High investments are needed in the consumer durables

• Emergence of organized retail market with large players like

Croma, Next, Reliance Digital - leading to lower prices and

higher varieties
3. Social Factors:

• Changing perception of luxury to necessity

• In rural areas there is poor infrastructural facilities like

availability of electricity

• Demand of the consumer durables is seasonal and cyclic

• Highly growing consumer durable market

4. Technological Factors:

• Improved electricity consumption

• Higher quality products

• Technological is changing at a very fast rate

 RECOMMENDATIONS

• Continuation with go green and electricity efficient products

• Relationship marketing through improved sales support

• Creation of brand name in the international market

THANK YOU