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I nn Deepthi V K

Sahil Arora

Shubham Jain

Sutapa Sarker
Apple Inc. TATA

Great Innovators
 TATA

Invincible Performer
 Company Vision & Financial
SWOT Innovations
Overview Mission Analysis
Company History

 Founder - Shri Jamsetji Tata

 Current Chairman - Shri Ratanji Tata
 1868-1931 - Foundation
 1932-1989 - Consolidation
 1990 onwards - Expansion
 No. of Employee - 3,63,390
 Current Turnover - $70.8 bn
 Company Vision & Innovatio Financial
FinancialAn Financial
SWOT Innovations
EFE CPM Analysis
IFE
Overview Mission ns alysis Analysis
analysis
Company
Mission
Mission&&History
Key
Vision
Vision
Facts
Statements
Statement

MISSION STATEMENT:
 Apple-has
The  1976
companyApple
4 main
was founded
“Apple Inc.has
divisions:by college dropouts Steve Jobs and Steve Wozniak
achieved
ignited it’s earlier
the personal targeted Mission
computer revolution &in Vision. At present
the 1970s with a
company

  the
1980
Laptopwide
- Apple
Appleand exercise
went
personal
Inc. public
II and has been
computer
reinvented initiated
division
the to update
personal it’s Vision
computer & Mission
in the 1980s with for
the
 1985 Macintosh.
- Music
Jobs left
Division Today,2010–11
Apple
after tumultuous and
Inc.
struggles beyond.
continues
with to lead
then CEO theand
Sculley, industry
foundedinNeXT
innovation with its award-winning computers, OS X operating system and
 2000 - Video
Jobs became
and Sound
the division
CEO
iLife and professional applications. Apple Inc. is also spearheading the
 2001 - Wireless
Introduced
medianetwork
a digital
andmusic
Accessories
withplayer, the
Division
iPod
digital revolution VALUES:
its iPod portable music and video players
 and
Integrity: -
2007iTunes
Apple
We Net online
Computers
income
will  store,
in 2006
conduct and
Inc.our has
became
was $1,989entered
Apple
business Inc. the
million mobile
, unveiled
fairly, with thephone
iPhone.
honesty market
and with
transparency.
Understanding:
 2010 –  Wethe
Introduced
 Currently will 
has anbe itscaring,
largest revolutionary
approximate show
touch-screen iPhone.”
respect,
of 17,787
web-browser compassion
ever, the iPadand humanity
employees
for our colleagues and customers around the world.
Excellence: We will constantly strive to achieve the highest possible standards
in our day-to-day work. VISION STATEMENT:
Unity: We  will work “An cohesively
Apple computer with our colleagues
on every desk” –across the group and with
Steve Jobs
our customers and partners around the world.
Responsibility: We will continue to be responsible, sensitive to the countries,
communities and environments in which we work.
 Company Vision & Financial
SWOT Innovations
Overview Mission Analysis
Strengths, Weaknesses, Opportunities, and Threats Analysis

  Strengths
Trust on Name Weaknesses
Huge growth in Legal Proceedings
Telecom and Car Decline in market
market due to nano
Low Debt Fear of
Wide rage of uncertainty
innovative products Fluctuation in
Market Share and telecom industry
Global expansion

Opportunities Threats
Competitors Offer Wider Competitors’
Product Line Technology and Pricing
Expansion of Retail Korean and Japanese
Showrooms for Customer outsourcing in Indian
Convenience overseas market.
Participate in Joint Less Global Coverage
Ventures Compared to
Make Easy to Use Products
Competitors
for Upcoming Retirees
Substitution
 Company Vision & Financial Financial
SWOT EFE
InnovationsCPM IFE
Overview Mission Analysis Analysis
External Factor Evaluation Matrix

1996 2000 WEIGHTED

KEY EXTERNAL FACTORS WEIGHT RATING
  SCORE
Opportunities
1. Competitors Offer Wider Product Line 0.10 3 0.30
2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15
Tata Indicom
3. Participate Cellular
in Joint Ventures Tata tea0.20
acquires
4 0.80

Service
4. Make Easy (CDMA) Tetly group
to Use Products for Upcoming Retirees 0.09 Uk.1 0.09
Threats

1998
5. Competitors’ Technology and Pricing
20040.25 3 0.75
6. Low Compatibility with Non-Apple Products 0.12 3 0.36
7. Less Global Coverage Compared to Competitors 0.07 2 0.14
8. Substitution 0.12 2 0.24
Total
Tata motors
1
acquires
 
heavy
2.83
Tata Indica Vehicle unit of south korea.
 Company Vision & Financial Financial
SWOT EFE
InnovationsCPM IFE
Overview Mission Analysis Analysis
External Factor Evaluation Matrix

WEIGHTED
  2006 KEY EXTERNAL FACTORS WEIGHT RATING
2008 SCORE
Opportunities
1. Competitors Offer Wider Product Line 0.10 3 0.30
2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15
3. Participate in Joint Ventures 0.20 4 0.80

2007
4. Make Easy to Use Products for Upcoming Retirees 0.09 Tata1 Docomo
0.09
Tata credit card
Threats
Launched
5. Competitors’ Technology and Pricing 0.25 3 0.75
6. Low Compatibility with Non-Apple Products 0.12 3 0.36
7. Less Global Coverage Compared to Competitors 0.07 2 0.14
8. Substitution 0.12 2 0.24
Total 1   2.83

Tata Nano
 Company Vision & Innovatio Financial
FinancialAn Financial
SWOT Innovations
EFE CPM Analysis
IFE
Overview Mission ns alysis Analysis
analysis
Company
FinancialProfile
Values
Mission/ Guiding
& History
Key
Vision
Vision
Facts
Matrix
Principles
Statements
Statements

MISSION Turnover
STATEMENT: Dell
Apple HP
 1976
Apple - has
Apple
4 main
was founded
divisions: by college dropouts Steve Jobs and Steve Wozniak
  “Apple Inc. ignited the personal computer revolution in the 1970s with
Critical Success

 Factors
1980
Laptop
- Apple
and went
personal   computer
publicWeight   division
Rating Score   Rating Score   Rating Score
the Apple Inc. II and reinvented
VISION STATEMENT the personal
(Most computer
Recent)in the 1980s with
Market
 1985 the
Share Macintosh.
- Music
Jobs left
Division Today,
0.12 Apple
after tumultuous 3Inc. continues
struggles to
0.36 then CEO
with 4 lead theand
0.48
Sculley, industry
3 inNeXT
founded 0.36
innovation
Compatability
 2000 - Video
with“An
Jobs became
and
itsApple
Sound
award-winning
0.13
computer3 on
the division
CEO
computers,
0.39 desk”
every OS3– XSteve
operating
Jobs system
0.39 3 and
0.39
iLife and professional0.13
Innovation applications.
4 Apple
0.52 Inc. is3 also 0.39
spearheading
Turnover 3 the 0.39
 2001 - Wireless
Introduced network
a
digital media revolutiondigital
and
music
Accessories
player, the
Division
iPod
Management 0.12 with its4 iPod0.48
portable music
2 and video2players
0.24 0.24
 and -
2007iTunes Netonline
Apple incomestore,
Computers Inc.and
in 2006 washas
became entered
$1,989
Apple Inc. the
million mobile
, unveiled thephone
iPhone.market with
Price Competiveness 0.09 2 0.18 3 0.27 3 0.27
itstouch-screen
revolutionary iPhone.”
 2010 –  Introduced
 Currentlythe
Product Quality VISION
has largest
0.13 STATEMENT
an approximate
4 of 17,787
0.52 (Proposed)
web-browser $bn
employees
2 ever, the iPad
0.26 2 0.26
Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33
To be the global leader in the consumer electronics industry .
Financial Position
2003-04 0.09 VISION
2005-06 2 STATEMENT:
2007-08 0.18
2009-10 3 0.27 2 0.18
E-commerce  
“An Apple 0.08  
computer 2 on every
0.16 desk”
  4– Steve
0.32Jobs
  3 0.24
Total 1.00 3.12 2.95 2.66
 Company Vision & Innovatio Financial
FinancialAn Financial
SWOT Innovations
EFE CPM Analysis
IFE
Overview Mission ns alysis Analysis
analysis
Company
FinancialProfile
Values
Mission/ Guiding
& History
Key
Vision
Vision
Facts
Matrix
Principles
Statements
Statements

MISSION STATEMENT:
Apple Steve Jobs Dell HP
 1976
Apple - has
Apple
4 main
was founded
divisions:
by college dropouts and Steve Wozniak
  “Apple Inc. ignited the personal computer revolution in the 1970s with
Critical Success

 Factors
1980
Laptop
- Apple
and went
personal  computer
Weight   division
public Rating Score   Rating Score   Rating Score
the Apple Inc. II and reinvented the personal computer in the 1980s with
VISION STATEMENT (Most Recent)
Market
 1985 the
ShareMacintosh.
- Music
Jobs left
Division Today,
0.12 Apple
after tumultuous 3Inc. continues
struggles to
4 lead
0.36 then CEO
with theand
0.48
Sculley, industry
3 inNeXT
founded 0.36
innovation with  Computer industry
Compatability
 “AnitsApple
2000 - Video
award-winning
Jobs became 0.13
and Sound
the division
CEO
computers,
computer3 on every
 Smart-phone
OS3– XSteve
0.39 desk” operating
Jobs system
0.39
industry
3 and
0.39
iLife and professional0.13
Innovation applications.
4 Apple
0.52 Inc. is3 also 0.39
spearheading
3 the
0.39
 2001 - Wireless
Introduced
network
a digital
digital media revolution and Online Music
music
Accessories
player, the Industry
Division
iPod
Management 0.12 with its4 iPod0.48portable music
2 and video2players
0.24 0.24
 and -
2007iTunes Netonline
Apple incomestore,
Computers
in 2006 Music
Inc.and
washas
became Device
entered
$1,989
ApplemillionIndustry
Inc. the mobile
, unveiled thephone
iPhone.market with
Price Competiveness 0.09 2 0.18 3 0.27 3 0.27
 2010 – 
 Technological
itstouch-screen
revolutionary Tools Industry
iPhone.”
Introduced
Product Quality VISION
 Currentlythe
haslargest
0.13 STATEMENT
an approximate4 of 17,787
0.52 (Proposed)
web-browser
employees
2 ever, the iPad
0.26 2 0.26
Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33
To be the global leader in the consumer electronics industry .
Financial Position 0.09 VISION2 STATEMENT:
0.18 3 0.27 2 0.18
E-commerce  
“An Apple 0.08  
computer 2 on every
0.16 desk”
  4– Steve
0.32Jobs
  3 0.24
Total 1.00 3.12 2.95 2.66
 Company Vision & Innovatio Competitive Financial
SWOT
Overview Mission ns Analysis Analysis
Company History

 
 1976 - Apple was founded by college dropouts Steve Jobs and Steve
Wozniak
 1984- Apple released Macintosh
 2000 - Jobs became the CEO
 2001 - Introduced a digital music player, the iPod
 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone
 2010 – Introduced the largest touch-screen web-browser ever, the iPad
 Company Vision & Innovatio Competitive
Competitive Financial
SWOT Innovations
EFE CPM Analysis
IFE
Overview Mission ns Analysis Analysis
analysis
Company
Mission
Mission&&History
Key
Vision
Vision
Facts
Statements
Statement

MISSION STATEMENT:
 1976
  Apple-has
Apple
4 main
was founded
divisions:by college dropouts Steve Jobs and Steve Wozniak
“Apple Inc. ignited the MISSION STATEMENT:
personal computer revolution in the 1970s with

  the
1980
Laptop
- Apple
and went
personal
public
computer division
Apple is committed to bringing the best personal
Apple Inc. II and reinvented the personal computer in the 1980s with
 1985 the Macintosh.
computing
- Music
Jobs left
Division
after Today, Apple
experience
tumultuous toInc. continues
students,
struggles to lead
with then educators,
CEO theand
Sculley, industry
foundedinNeXT
creative
innovation
 professionals
with itsthe
award-winning computers, OS X operating system and
2000 - Video
Jobs became anddivision
and Sound consumers around the world through its
CEO
iLife and professional applications. Apple Inc. is also spearheading the
 2001 innovative
- Wireless
digitalIntroduced ahardware,
medianetwork digital
and
revolution music software
Accessories
withplayer, the iPodand internet
Division
its iPod portable music andofferings
video players
 and -
2007iTunes
 Netonline
Apple incomestore,
Computers Inc.and
in 2006 washas
became entered
$1,989
Apple Inc. the
million mobile
, unveiled thephone
iPhone.market with
 2010 – 
Introduced
 Currentlythe itstouch-screen
haslargest revolutionary
an approximate iPhone.”
of 17,787
web-browser
employees
ever, the iPad

VISION STATEMENT:
“An Apple computer on every desk” – Steve Jobs
VISION STATEMENT:
“An Apple computer on every desk” – Steve Jobs
 Company Vision & Innovatio Competitive
Competitive Financial
SWOT Innovations
EFE CPM Analysis
IFE
Overview Mission ns Analysis Analysis
analysis
Company
Values
Values/Guiding
Mission/ Guiding
& History
Key
Vision
Vision
Facts
Principles
Principles
Statements
Statements

MISSION STATEMENT:
 1976
Apple-has
Apple
4 main
was founded
divisions:by college dropouts Steve Jobs and Steve Wozniak
   “Don't
“Applefollow your the
Inc. ignited Customers;
personalLead them”revolution in the 1970s with
computer

  the
1980
Laptop
- Apple
Apple
“Temper and went
personal
Inc. public
II and
Engineering computer
reinvented division
with Art” the personal computer in the 1980s with
VISION STATEMENT (Most Recent)
 “Clear
1985the Macintosh.
your
- Music
Jobs mind
left
Division Today,
and Apple
"Think
after tumultuous Inc. continues
Different“
struggles to lead
with “then CEO theand
Sculley, industry
foundedinNeXT
innovation
 2000 - Video
with“An
Jobs became
and
itsApple
Sound
award-winning
computer on
the division
CEO
computers,
every desk” OS– XSteve
operating system and
Jobs States
United
iLife and professional applications. Apple Inc. is also spearheading United Kingdom the
 2001 - Wireless
digitalIntroduced
medianetworka digital
revolutionandmusic
Accessories
withplayer, the
Division
its iPod iPod
portable music and Canada
video players
Japan
 and
2007 - 
iTunes
Apple
 Net online
Computers
income
Environmental Values: store,
in 2006
Inc. and has
became
was entered
$1,989
Apple
million
Inc. the
, mobile
unveiled thephone
iPhone. market with
Australia
 2010 – 
“Communicate
Introduced
 Currently theVISION
environmental,
has itstouch-screen
largest revolutionary
STATEMENT
an approximate health, iPhone.”
and
of 17,787(Proposed)
safety
web-browser
employees France
ever, the iPad
Switzerland
policy and programs to Apple employees and Italy
To be“the global leader in the consumer electronicsGermany
stakeholders. industry .
VISION STATEMENT: China
“Design, manage, and operate our facilities to
“An Apple computer on every desk” – Steve Jobs
maximize safety, promote energy efficiency and
protect the environment. “
 Company Vision & Competitive Financial
SWOT Innovations
Overview Mission Analysis analysis
Strengths, Weaknesses, Opportunities, and Threats Analysis

  Strengths
• Brand Name
• Growing sale of iPod , iTunes and iPhone
• Low Debt
• Wide rage of innovative products
• Increase in number of retail stores
• Market Share and Global expansion
Weaknesses
• Legal Proceedings
• Market share in personal computer
• No immediate revenue reflection from iPhone
sale
• European Market Criticism for iTunes
• High Pricing for products

Opportunities
• Competitors Offer Wider Product Line
• Expansion of Retail Stores for Customer
Convenience
• Participate in Joint Ventures
• Make Easy to Use Products for Upcoming
Retirees
Threats
• Competitors’ Technology and Pricing
• Low Compatibility with Non-Apple Products
• Less Global Coverage Compared to Competitors
• Substitution
 Company Vision & Competitive Financial
SWOT EFE
Innovation CPM IFE
Overview Mission Analysis Analysis
External Factor Evaluation Matrix

WEIGHTED
KEY EXTERNAL FACTORS WEIGHT RATING
  SCORE
1989
Opportunities 2006
1. Competitors Offer Wider Product Line 0.10 3 0.30
2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15
3. Participate in Joint Ventures 0.20 4 0.80

1994
4. Make Easy to Use Products for Upcoming Retirees 0.09 1 0.09
Threats
Macintosh Portable Macbook Pro
5. Competitors’ Technology and Pricing 0.25 3 0.75
6. Low Compatibility with Non-Apple Products 0.12 3 0.36
7. Less Global Coverage Compared to Competitors 0.07 2 0.14
8. Substitution 0.12 2 0.24
Total Newton 1   2.83
 Company Vision & Competitive Financial
SWOT EFE
Innovation CPM IFE
Overview Mission Analysis Analysis
External Factor Evaluation Matrix

WEIGHTED
KEY EXTERNAL FACTORS WEIGHT RATING
  SCORE
Opportunities
2007 & So on
1. Competitors Offer Wider Product Line 0.10 3 0.30
2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15
3. Participate in Joint Ventures 0.20 4 0.80
4. Make Easy to Use Products for Upcoming Retirees 0.09 1 0.09
Threats
5. Competitors’ Technology and Pricing 0.25 3 0.75

Mac, ipad, iphone

6. Low Compatibility with Non-Apple Products 0.12 3 0.36
7. Less Global Coverage Compared to Competitors 0.07 2 0.14
8. Substitution 0.12 2 0.24
Total 1   2.83
 Company Vision & Innovatio Competitive
Competitive Financial
Financial
SWOT Innovations
EFE CPM Analysis
IFE
Overview Mission ns Analysis Analysis
analysis
Company
Values
Financial
Competitive
Mission
Internal/ Factor
Guiding
&Ratio
History
Key
Vision
Vision
Profile
Facts
Evaluation
Analysis
Principles
Statements
Statements
Matrix Matrix

MISSION Revenue
STATEMENT: Dell
Apple Weighted
HP
Key
 1976 Internal
Apple - has
Apple
4 Factors
main
was founded
divisions:
by college dropouts
AppleSteve Weight
Jobs and Rating
Steve Wozniak
Hewlett
  “AppleBasic
Inc. Financial
ignited theRatios
personal computer Dell Computer Score
Critical Success Inc revolution in the 1970s with
Packard

  Strengths
1980
Laptop
- Apple
and went
personal  computer
Weight   division
public Rating Score   Rating Score   Rating Score
the
Factors Apple Inc. II and reinvented the personal computer in the 1980s with
VISION STATEMENT (Most Recent)
Market
Return
1985the
ShareMacintosh.
- Music
on
BrandJobs left
Division Today,
0.12
after tumultuous
Shareholders
Name Equity Apple
(%) 3Inc. continues
struggles 0.36
with to
then CEO
19.92% lead
40.12 theand
0.48
Sculley,
86.50% 4 industry
founded inNeXT
3 16.25%
0.48 0.36


innovation
Compatability with
Growing sale
2000 - Video “AnitsApple
of ipod
Jobs became
and Sound
,award-winning
0.13
iTunes
the division
CEO
and iPhone
computer computers,
3 on 0.39 desk”
every OS30.12
– XSteve
operating
0.39 4
Jobs system
3 0.48 and
0.39
Low Debt professional
iLifeRatio
and applications. Apple 0.13 4 0.52
Innovation
Current 0.13 4 2.24Inc. is3 also1.11
0.52 spearheading
0.39 the
Revenue 3 1.24
0.39
 2001 - Wireless
Wide
digitalIntroduced
medianetwork
a digital
rage of innovative and
music
Accessories
withplayer,
products
revolution the
Division
its iPod iPod
portable 0.11
music and3 video players
0.33
Management 0.12
Increase in number of retail stores 4 0.48 20.09 0.243
2 0.27 0.24
 and -
2007iTunes
 Netonline
Apple incomestore,
Computers Inc.and
in 2006 washas
became entered
$1,989
Apple Inc. the
million mobile
, unveiled thephone
iPhone.market with
Net Profit
Price Margin
Share(%)
Competiveness
Market and Global 0.09
expansion 2 10.30%
0.18 30.09 6.40%
0.273 6.80%
3 0.27 0.27
Weakness
2010 –Quality
Introduced VISION
 Currentlythe
haslargest
an0.13 its revolutionary iPhone.”
STATEMENT
approximate
touch-screen (Proposed)
Product 4 of 17,787
web-browser
0.52 employees
2 ever,0.26
the iPad 2 0.26
Total Asset
Consumer Turnover
LegalLoyalty
Proceedings 0.11 3 1.12
0.33 30.05 2.42 $bn
0.332 1.120.33
3 0.10
Toshare
Market be the globalcomputer
in personal leader in the consumer electronics
0.08 industry
2 .0.16
Financial Position2003 0.09
2005VISION 2 STATEMENT:
2007 0.18 2009 3 0.27 2 0.18
No immediate revenue reflection from iphone sale 0.05 2 0.10
Debt to Equity Ratio (%) 
E-commerce 0.08   2 7.50% 
0.16 4 74%
0.32 3 20.94%
“An Criticism
European Market Apple computer
for iTunes on every desk”0.09 1  
– Steve Jobs 0.24
0.09
Total High Pricing for products 1.00 3.12 0.07 2.952 0.14 2.66
Total 1 2.94
Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
 Company Vision & Innovatio Competitive
Competitive Financial
SWOT Innovations
EFE CPM Analysis
IFE
Overview Mission ns Analysis Analysis
analysis
Company
Values
Competitive
Mission
Internal
Pricing /Strategy
Factor
Guiding
& History
Key
Vision
Vision
Profile
Facts
Evaluation
&Principles
Statements
Statements
Market
Matrix Share
Matrix

MISSIONApple STATEMENT: Dell Weighted

HP
Key1976Internal
Apple - has
Apple
4 Factors
main
was founded
divisions:by college dropouts Steve Weight
Jobs and Rating
Steve Wozniak
Score
  “Apple Inc. ignited the personal computer revolution in the 1970s with
Critical
 •the Success
Apple
  Strengths
1980
Laptop Inc.
- Apple
and has
went
personal   computer
Weight
great
public price  division • Produces different kind of
Rating Score   Rating Score   Rating Score
Factors Apple Inc. II and reinvented the personal computer in the 1980s with
VISION STATEMENT (Most Recent)
strategy products
Market
 1985 the
ShareMacintosh.
- Music
BrandJobs left
Name Division Today,
0.12 Apple
after tumultuous 3Inc. continues
struggles with to
0.36 then CEO lead
40.12 theand
0.48
Sculley, 4 industry inNeXT
3 0.48
founded 0.36


innovation
Compatability with
Growing sale
2000 - Video “AnitsApple
of ipod
Jobs became
and Sound
,award-winning
0.13
iTunes and iPhone
computer
the division
CEO
computers,
3 on every OS30.12
0.39 desk” – XSteve
operating
0.394
Jobs system
3 0.48 and
0.39
• iLifeLow Debt
and professional
Reducing
Innovation applications.
size of notebook
0.13 4 • Innovative
Apple
0.52 Inc. is3 also 0.39
spearheading
3
0.13
the
0.39
4 0.52
 2001 - Wireless
Wide
digitalIntroduced
medianetwork
a digital
rage of innovative and
music
Accessories
withplayer,
products
revolution the
Division
its iPod iPod
portable 0.11
music and3 video players
0.33
Management 0.12
Increase in number of retail stores 4 0.48 20.09 0.243
2 0.27 0.24
 and -
2007iTunes
 Netonline
Apple incomestore,
Computers Inc.and
in 2006 washas
became entered
$1,989
Apple Inc. the
million mobile
, unveiled thephone
iPhone.market with
• Holidays
Price Competiveness
Market Share and
sales Global 0.09
expansion 2 •
0.18 Interesting
3
0.09 0.273 3 0.27 0.27
Weakness
2010 –Quality
Introduced VISION
 Currentlythe
haslargest
an0.13 its revolutionary iPhone.”
STATEMENT
approximate
touch-screen (Proposed)
Product 4 of 17,787
web-browser
0.52 employees
2 ever,0.26
the iPad 2 0.26
Consumer
LegalLoyalty
Proceedings
Toshare
be the
0.11
globalcomputer
leader
3 • Attractive
0.33 30.05
in the consumer electronics industry
0.332
.0.16
3 0.10 0.33
Market in personal 0.08 2
Financial Position 0.09 VISION2 STATEMENT:
0.18 3 0.27 2 0.18
No immediate revenue reflection from iphone sale 0.05 2 0.10
E-commerce   0.08
“An Criticism
European Market Apple  
computer
for iTunes 2 on every
0.16 desk”
  40.09 0.32Jobs
– Steve 1   3 0.09 0.24
Total High Pricing for products 1.00 3.12 0.07 2.952 0.14 2.66
Total 1 2.94
Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
 Company Vision & Innovatio Competitive
Competitive Financial
SWOT Innovations
EFE CPM Analysis
IFE
Overview Mission ns Analysis Analysis
analysis
Company
Competitors
Values
Competitive
Mission
Internal/ Factor
Guiding
& History
Key
Vision
Vision
Profile
Facts
Evaluation
Principles
Statements
Statements
Matrix Matrix

MISSIONApple
STATEMENT: Dell Weighted
HP
Key1976Internal
Apple - has
Apple
4 Factors
main
was founded
divisions:
by college dropouts Steve Weight
Jobs and Rating
Steve Wozniak
Score
  “Apple Inc. ignited the personal computer revolution in the 1970s with
Critical Success

  Strengths
1980
Laptop
- Apple
and went
personal  computer
Weight   division
public Rating Score   Rating Score   Rating Score
the
Factors Apple Inc. II and reinvented the personal computer in the 1980s with
• Dell Inc.
the Macintosh.
VISION STATEMENT (Most Recent)
Today,
0.12 Apple 3Inc. continues to lead theand
Market
 1985 Share
- Music
BrandJobs left
Name Division
after tumultuous struggles 0.36 then CEO
with 40.12 0.48
Sculley, 4 industry
founded inNeXT
3 0.48 0.36


innovation
Compatability with
Growing sale
2000 - Video “AnitsApple
of ipod
Jobs became
and Sound
,award-winning
0.13
iTunes and iPhone
computer
the division
CEO
computers,
3 on every OS30.12
0.39 desk” – XSteve
operating
0.394
Jobs system
3 0.48 and
0.39
• iLife Low Debt professional
Hp and
Innovation applications.
0.13 4 Apple
0.52 Inc. is30.13
also 0.39 4
spearheading
3
0.52the
0.39
 2001 - Wireless
Introducednetwork
a digital
andmusic
Wide rage of innovative products
digital media revolution Accessories
player, the
Division
with its4 iPod0.48 iPod
portable music 0.11
and3 video2players
0.33
Management 0.12
Increase in number of retail stores 20.09 0.24 3 0.27 0.24
 and -
2007iTunes Netonline
Apple incomestore,
Computers Inc.and
in 2006 washas
became$1,989entered
Apple Inc. the
million mobile
, unveiled thephone
iPhone.market with
• Microsoft
Price Market ShareCorp.
Competiveness and Global 0.09
expansion 2 0.18 30.09 0.273 3 0.27 0.27
Weakness 
2010 –Quality
Introduced
 Currentlythe VISION
has itstouch-screen
largest
an0.13 revolutionary
“Pretty
STATEMENT
approximate iPhone.”
much, Apple
(Proposed) and Dell are the0.26
only
Product 4 of 17,787
web-browser
0.52 employees
2 ever,0.26
the iPad 2
ones in this industry making money. They
Consumer
LegalLoyalty
Proceedings 0.11 3 0.33 30.05 0.332 3 0.10 0.33
• IBM MarketToshare
be the leader in make
globalcomputer
in personal it by being
the consumer Wal-Mart.
electronics
0.08 We make
industry
2 .0.16 it
Financial Position 0.09 VISION2 STATEMENT:0.18 3 0.27 2 0.18
No immediate revenue reflection from by innovation.”
iphone sale 0.05 2 0.10
E-commerce  
“An Criticism
European Market 0.08
Apple computer  
for iTunes 2 0.16  
on every desk”0.09 4 0.32
– Steve Jobs
1   3 0.09 0.24
Total High Pricing for products 1.00 3.12 0.07 2.952 0.14 2.66
Total 1 2.94
Steve Jobs
Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
 Conclusion

We think these two companies are

Better than others because when other’s
thinking ends their creativity starts. That’s
why they are leaders of their respective
markets.
 Company Vision & Innovatio Competitive
Competitive Financial
Trend
SWOT Innovations
EFE CPM Analysis
IFE
Analysis
Overview
 Think Twice 
Mission ns Analysis
Company
Values
Real
Financial
Competitive
Mission
Internal
–Time
/ Factor
Guiding
&Ratio
History
Key
Vision
Vision
Reviews
Profile
Facts
Evaluation
Analysis
Principles
Statements
Statements
Matrix Matrix

MISSIONApple
STATEMENT: Dell Weighted
HP
Key1976Internal
Apple - has
Apple
4 Factors
main
was founded
divisions:
by college dropouts
AppleSteve Weight
Jobs and Rating
Steve Wozniak
Hewlett
Score
  “AppleBasic
Inc. Financial
ignited theRatios
personal computer Dell Computer
Critical Success Inc revolution in the 1970s with
Packard

  Strengths
1980
Laptop
- Apple
and went
personal  computer
Weight   division
public Rating Score   Rating Score   Rating Score
the
Factors Apple Inc. II and reinvented the personal computer in the 1980s with
VISION STATEMENT (Most Recent)
Market
Return
1985the
ShareMacintosh.
- Music
on
BrandJobs left
Division Today,
0.12
after tumultuous
Shareholders
Name Equity Apple
(%) 3Inc. continues
struggles 0.36
with to
then CEO
19.92% lead
40.12 theand
0.48
Sculley,
86.50% 4 industry
founded inNeXT
3 16.25%
0.48 0.36


innovation
Compatability with
Growing sale
2000 - Video “AnitsApple
of ipod
Jobs became
and Sound
,award-winning
0.13
iTunes
the division
CEO
and iPhone
computer computers,
3 on 0.39 desk”
every OS30.12
– XSteve
operating
0.39 4
Jobs system
3 0.48 and
0.39
Low Debt professional
iLifeRatio
and applications. Apple 0.13 4 0.52
Innovation
Current 0.13 4 2.24Inc. is3 also1.11
0.52 spearheading
0.39 the
3 1.24
0.39
 2001 - Wireless
Wide
digitalIntroduced
medianetwork
a digital
rage of innovative and
music
Accessories
withplayer,
products
revolution the
Division
its iPod iPod
portable 0.11
music and3 video players
0.33
Management 0.12
Increase in number of retail stores 4 0.48 20.09 0.243
2 0.27 0.24
 and -
2007iTunes
 Netonline
Apple incomestore,
Computers Inc.and
in 2006 washas
became entered
$1,989
Apple Inc. the
million mobile
, unveiled thephone
iPhone.market with
Net Profit
Price Margin
Share(%)
Competiveness
Market and Global 0.09
expansion 2 10.30%
0.18 30.09 6.40%
0.273 6.80%
3 0.27 0.27
Weakness
2010 –Quality
Introduced VISION
 Currentlythe
haslargest
an0.13 its revolutionary iPhone.”
STATEMENT
approximate
touch-screen (Proposed)
Product 4 of 17,787
web-browser
0.52 employees
2 ever,0.26
the iPad 2 0.26
Total Asset
Consumer Turnover
LegalLoyalty
Proceedings 0.11 3 1.12
0.33 30.05 2.42
0.332 1.120.33
3 0.10
Toshare
Market be the globalcomputer
in personal leader in the consumer electronics
0.08 industry
2 .0.16
Financial Position 0.09 VISION2 STATEMENT:
0.18 3 0.27 2 0.18
No immediate revenue reflection from iphone sale 0.05 2 0.10
Debt to Equity Ratio (%) 
E-commerce 0.08   2 7.50% 
0.16 4 74%
0.32 3 20.94%
“An Criticism
European Market Apple computer
for iTunes on every desk”0.09 1  
– Steve Jobs 0.24
0.09
Total High Pricing for products 1.00 3.12 0.07 2.952 0.14 2.66
Total 1 2.94
Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
Thank you for your attention!