COMPETITIVE A

DVANTAGE OF A
PPLE INC.

Mohamed Lisaam
A295425
Strategic Management
BBM-08
21.07.2020
 CONTENT
01. Company Profile of Apple Inc.

02. Superior Efficiency of Apple Inc.

03. Superior Quality of Apple Inc.
04. Superior Innovation of Apple Inc.
05. Superior Responsiveness to Customers
Your Text Here
06. Conclusion
Modern PowerPoint Presentation
designed
07. Reference
 APPLE INC.
(COMPANY PROFILE)

Became the
1st Trillion
Became dollar
1976 Incorporated 2007 company

Apple Inc. was founded 1977 Dropped the term 2018

by Steve Jobs in "Computer" to reflect the
Cupertino, California company's continuing
and was known as expansion into the
“Apple Computer” consumer electronics
industry.
 APPLE INC.
COMPANY PROFILE

APPLE PRODUCTS

o Computers
MISSION VISION o iPod
o IPhone
o Apple TV
“To bringing the best user “We believe that we are on the o Apple Watch
face of the earth to make great o Mac
experience to its customers o OS operating
through its innovative products and that’s not system
hardware, software, and changing.”(Cuofano, 2019) o iTunes
services.” (Cuofano, 2019)
THE BUILDING BLOCKS
OF COMPETITIVE
ADVANTAGE

1. Superior Innovation.

2. Superior Quality.

3. Superior Efficiency.

4. Superior Responsiveness
to Customers.
SUPERIOR EFFICIENCY OF APPLE INC.
 The more efficient a company is, the fewer input is needed to produce a
particular output.

How They Achieved?

Apple is innovating
internally at a fraction
EFFICIENCY! of the cost of
competitors.
Capital
Efficiency.
SUPERIOR QUALITY OF APPLE INC.
 A product is said to have superior quality when customers believe the
product provide them with higher utility compared to the rival products.

QUALITY Apple focus on the quality of excellence and

the quality of reliability of their products as the
products are for the high end market.

HOW QUALITY IS  By investing in research and development

ACHIEVED of new technologies needed for the
products such as operating systems,
applications and chips.

 By creating their own software's.

SUPERIOR INNOVATION OF APPLE INC.
 Superior innovation refers to creating new products or services.

INNOVATION! How Innovation Achieved?

Apple is focused on
• Through research and
Product Innovation.
development.
Providing a wide range
• Taking care of the
of products such as
employees.
iphone, ipads &
• Hiring the best
macbooks.
employees for the job.
SUPERIOR RESPONSIVENESS TO CUSTOMERS
 To have a superior responsiveness to the customers every company
needs to understand and satisfy the customer needs.

 We can say apple has mixed

customer responsiveness.

 It develops unique feature,

which customers need to get
used to.

 Have good customer

Online customer
care services.
services.

By opening Apple stores

in different countries.
 CONCLUSION

 Apple Inc. is one of the

market leaders in technology
industry.

 Apple creates very unique

and differentiated products
from the companies.

 This helps the company to

have competitive advantage
over the competitors.
 REFERENCES
Cuofano, G. (2019). Apple Mission Statement and Vision Statement In A
Nutshell. Retrieved from fourweekmba.com/:
https://fourweekmba.com/apple-mission-statement-vision-statement/

Kenton, W. (2020, February 10). Strategic Management. Retrieved from

Investopedia: https://
www.investopedia.com/terms/s/strategic-management.asp

Vliet, V. V. (2013, October 18). DESTEP Analysis. Retrieved from

Toolshero: https://www.toolshero.com/marketing/destep-analysis/

Фелипе Китано. (2019). Introduction of Apple. Inc. Retrieved from

Academia.edu:
https://www.academia.edu/9379851/Introduction_of_Apple._Inc?
auto=download
THANK YOU 