A Project Report ON Comparitive Study of Child Ulip Plans of HDFC Standard Life Ins., Birla Sun Life Ins. Kotak Life Ins. Icici Prudential Life Ins

A PROJECT REPORT
ON
COMPARITIVE STUDY OF
CHILD ULIP PLANS OF HDFC STANDARD LIFE INS.,
BIRLA SUN LIFE INS.
KOTAK LIFE INS.
ICICI PRUDENTIAL LIFE INS
(HDFC STD LIFE INSURANCE COMPANY LIMITED)
Submitted for the partial fulfilment for the award
Post Graduate Programme
By
1
COMPARITIVE STUDY OF CHILD ULIP PLANS OF HDFC STANDARD LIFE INS., BIRLA SUN LIFE INS.,
KOTAK LIFE INS., ICICI PRUDENTIAL LIFE INS
Acknowledgement
A project is likely a fruit grown out of hard labour and meticulous guidance.
Any work of this magnitude requires input, efforts and encouragement of
people from all sides. It was an opportunity of insurance industry interface.
I express my sincere gratitude to Mr Vikas Pandey who gave me this

opportunity to compile such project.
I would also like to thank all the people who helped me for the successful
completion of this project.
Last but not the least I express my sincere thanks to those who directly or
indirectly helped me in this endeavor
Executive Summary
As in current scenario when there are so many players in life insurance

sector, each is having tough competition with other. Each company is
opting best possible strategy to spread its wings and attracting customer
towards it by providing uninterrupted services.
HDFC Standard Life Insurance is also giving better services to its customers
through the channel of financial consultant. My project was to recruit
financial consultants. First of all I was explained about the importance of a
financial consultant in the company, their functions and then, how and
where to find them.
My study included the follow-up of procedures used for the recruitment of

an insurance advisor who can sell the products of the company. For this I
performed market research by using various kinds of activities like meeting
persons individually in the market, convincing people by tele-calling and
through canopy activity to join HDFC as a financial consultant. I had to
introduce them with the benefits of becoming a financial consultant and if
they agree for it then doing their further documentation.
I conducted my research in Delhi and the areas close to it to know the

public response and conducting analysis part. I got questionnaires filled
with various customers to know their opinion and awareness about
insurance sector.
This study gave me immense opportunity to enhance my inter-personal

skills and to have practical exposure of dealing with the customer directly.
It was a delighting experience to engage myself in this summer internship
because it taught me the ways of approaching and convincing the customer
and finally recruiting them for the organisation in which I worked.
Table of Contents
CHAPTERS TITLE PAGE NO.
1 EXECUTIVE SUMMARY
2 OBJECTIVE OF THE PROJECT
3 SCOPE OF THE PROJECT
4 INTRODUCTION OF THE CHILD ULIP

PLAN
I. MEANING OF THE CHILD ULIP
II. HEAD START PLAN AND IT’S
FEATURES
III. COMPARISION OF CHILD ULIP
AND TRADITIONAL CHILD PLAN
5 COMARISION OF CHILD ULIPS OF

HDFC STANDARD LIFE,BIRLA SUN LIFE ,
KOTAK LIFE AND ICICI PRUDENTIAL
LIFE
6 RESEARCH METHODOLGY
7 CRITICAL ANALYSIS OF DATA
8 CONCLUSION
9 APPENDIX (QUESTIONNAIRE)
10 BIBLOGRAPHY
Company Study
INDUSTRY STUDY
HDFC Standard Life Insurance Company Ltd. is one of

India's leading private insurance companies, which offers a range
of individual and group insurance solutions. It is a joint venture
between Housing Development Finance Corporation Limited
(HDFC Ltd.), India's leading housing finance institution and a
Group Company of the Standard Life, UK. HDFC as on December
31, 2007 holds 72.38 per cent of equity in the joint venture.
It was tried to see that how customer think and evaluate the
situation before investing in the Insurance in Indian market at the
same time it also tried to see that how customer behaves after
investing in HDFC Standard Life insurance. This research tried to
find out the awareness of the people towards the various policies
related to Life insurance. India has many life insurance companies
like HDFC Standard Life Insurance, ICICI Potential Life
Insurance, Bharti Life Insurance, Met Life Insurance situated in
Gurgaon, Haryana. I went to these branches to get the people and
to find out their views. A structured questionnaire of 7 questions
was constructed in which each question pertains to specific task. A
sample of sample size 100 was taken of all people in Gurgaon, HR.
The data were analyzed for each question separately given in
questionnaire and interpreted along with. The questionnaire is
given in annexure. It has been concluded that most of the people in
Gurgaon are salaried, well educated and have higher income. Most
of the People in Gurgaon have atleast one policy. They generally
do not want to go for new policy if they already have one. LIC is
the most popular choice. It is getting good competition from
HDFC, ICICI and Kotak Life Insurance. Reputation,
trustworthiness and brand image is very important for any life
insurance company to survive in the market.
Keywords: Life Insurance, return, services, brand image, policy,

premium
INTRODUCTION OF THE COMPANY

HDFC Standard Life Insurance Company Ltd. is one of India's

leading private insurance companies, which offers a range of
individual and group insurance solutions. It is a joint venture
between Housing Development Finance Corporation Limited
(HDFC Ltd.), India's leading housing finance institution and a
Group Company of the Standard Life, UK. HDFC as on December
31, 2007 holds 72.38 per cent of equity in the joint venture.
MISSION
HDFC Standard Life Insurance’s mission is to be a World-

Class Indian Life Insurance Company. The objective is to build
sound customer franchises across distinct businesses so as to be
the preferred provider of banking services for target retail and
wholesale customer segments, and to achieve healthy growth in
profitability, consistent with the bank's risk appetite. The bank is
committed to maintain the highest level of ethical standards,
professional integrity, corporate governance and regulatory
compliance. HDFC Bank's business philosophy is based on four
core values - Operational Excellence, Customer Focus, Product

Leadership and People.
KEY STRENGTHS
Financial Expertise
As a joint venture of leading financial services groups, HDFC
Standard Life has the financial expertise required to manage your
long-term investments safely and efficiently.
Range of Solutions
We have a range of individual and group solutions, which can be
easily customized to specific needs. Our group solutions have been
designed to offer you complete flexibility combined with a low
charging structure.
Track Record so far

Our gross premium income, for the year ending March 31, 2008
stood at Rs. 4,859 crores and new business premium income stood
at Rs. 2,685 crores.
The company has covered over 9,59,000 lives year ending March
31, 2008
BOARD MEMBERS
Mr. Deepak S Parekh is the Chairman of the Company. He

is also the Executive Chairman of Housing Development Finance
Corporation Limited (HDFC Limited). He joined HDFC Limited
in a senior management position in 1978. He was inducted as a
whole-time director of HDFC Limited in 1985 and was appointed
as its Executive Chairman in 1993. He is the Chief Executive
Officer of HDFC Limited. Mr. Parekh is a Fellow of the Institute
of Chartered Accountants (England & Wales).
GROUP COMPANIES
HDFC Bank
HDFC Mutual Fund
HDFC Securities
HDFC Reality.com
HDFC General Insurance Company Ltd.
Why Someone Need Insurance
Life insurance is designed to protect the people and its family
against financial uncertainties that may result due to unfortunate
demise or illness. One can also view it as a comprehensive
financial instrument – as a part of one’s financial planning offering
the savings & investment facilities along with cover against
financial loss. By choosing the right policy as per the needs i.e.
customized solutions, one will be able to plan for a secure future
for oneself and its loved ones.
Right Plan
Identifying the right plan basis one’s need is the first crucial
step towards insurance planning. HDFC SLI helps its customer
through this decision by identifying his various needs and offering
plans that are customized for him. One may also choose a plan for
oneself by identifying the life stage one is at.
Analyzing Need
Protection
Investment
Saving
Pension
Once one has analyzed its needs as per above classification,

he need to then ascertain important factors such as type of cover,
insurance amount as per his income, life stage and dependents. It is
difficult to arrive at all these figures by him. HDFC SLI’s financial
consultants can help its customer with all the analysis to offer a
customised solution by doing a thorough need analysis.
LIFE STAGES
Insurance need will change as the life does, from starting to
work to enjoying the golden years and all the stages in between.
Each one of these stages may pose a different insurance need/cover
for the people. Below shown the basic life stages which help
someone analyze various insurance needs accordingly. Financial
consultants are there to help always.
Young & Single

An important stage where one lays down the foundation of a

successful life ahead. One should take advantage of the time and
power of compounding to ensure that he/she build up his/her
dreams. One should start saving early.
Needs
 Save for home and wedding
 Tax Planning
 Save for golden years
Just Married
Marriage brings about a significant change. New dreams and
new opportunities also bring in additional responsibilities. While
both people look forward to a happy and secure life, it is equally
important to ensure that eventualities don’t come in the way of
shaping their dreams.
Needs
 Planning for home
 Save for vacation
 Save for the first child
Proud Parents
Once one have children, one need for life insurance is even
more. She/he need to protect her/his family from an untoward
incident. Ensuring the protection umbrella takes into account the
future cost of securing the child’s dream. One will want life to go
on for its loved ones, and having enough life insurance is a way to
help ensure that.
Need
 Provide for a children education
 Loan liabilities
 Saving for post-retirement
Planning for Retirement

While one is busy climbing the ladder of success today, it is
important for one to take time and plan for one’s life after
retirement. Having an early start for retirement planning can make
a significant difference to its savings. One should think about one’s
golden years even before one has reached them. The key is to think
ahead and plan well using the time and money.
Need
 Provide for regular income post retirement

 Immediate tax benefits
 Lead a secure lifestyle
CUSTOMER SERVICES
HDFC Standard Life is committed to maintaining the highest
level of customer service. Interacting with the customers via its
website is an extension of this commitment.
It has designed the 'Customer Service' section keeping in
mind all the information one may want to seek regarding
procedures such as paying the premium, various policy servicing
options, processing a claim and so on. It has also provided the
relevant forms that can be downloaded easily from its website
www.hdfcinsurance.com which contains all the relevant
information.
One can now access the policy details online and manage
it’s insurance portfolio anytime and anywhere at the click of
mouse.
CLAIMS
HDFC Standard Life Insurance (HDFC SLI) understands that

bereavement can be difficult to deal with, especially when one
have to arrange for all the formalities in case of insurance claims.
HDFC Standard Life lends a helping hand by enabling faster
settlement of claims and helps the family financially at the time of
distress.
For any assistance or query relating to reporting claims
(Death Claims/Critical Illness Claims) one may get in touch with
the company by emailing it and the company will get back to him
with the details that will be required to process a claim.
HDFC BANK
The Housing Development Finance Corporation Limited
(HDFC) was amongst the first to receive an 'in principle' approval
from the Reserve Bank of India (RBI) to set up a bank in the
private sector, as part of the RBI's liberalization of the Indian
Banking Industry in 1994. The bank was incorporated in August
1994 in the name of 'HDFC Bank Limited', with its registered
office in Mumbai, India. HDFC Bank commenced operations as a
Scheduled Commercial Bank in January 1995.
On the 18th of February, 1995, the then finance minister, Dr.
Manmohan Singh, inaugurated the first branch of a new bank
called HDFC Bank. Promoted by India's premier housing finance
institution, it was the first private sector bank to have received a

license from the Reserve Bank of India, after the banking sector
was thrown open to new players. Driven by the vision and
leadership of a highly respected senior management team, and
thanks to the dedicated efforts of thousands of employees over
the last 10 years, HDFC bank has today emerged as one of the
leading banks in the country.
From the beginning, HDFC Bank began operations with the

mission of becoming a World-class Indian Bank, and the
endeavour of fulfilling all the financial requirements of its
customers under one roof. Over the years, by delivering superior
financial products and services, HDFC bank has built a stable and
long-lasting relationship with nearly seven million customers,
without compromising its standards for maintaining high quality
associations. Its culture for learning; quick absorption of latest
and best technologies; and unwavering adherence to best
practices in governance have been the core strengths that have
brought it to present position. Constantly learning through the
growth, HDFC bank has continued to use the dividends of its
leadership position to fuel further expansion and presence. Today,
ten years later, HDFC is the market leader, or one of the top
three, in most of the segments that it operate in. Today, HDFC

bank is recognized by many to be the best in many respects.
However, its journey to be pre-eminent in every possible sphere
continues, and it drive to become even better at serving its
customers becomes stronger.
In a milestone transaction in the Indian banking industry,

Times Bank Limited (another new private sector bank promoted
by Bennett, Coleman & Co./Times Group) was merged with HDFC
Bank Ltd., effective February 26, 2000. As per the scheme of
amalgamation approved by the shareholders of both banks and
the Reserve Bank of India, shareholders of Times Bank received 1
share of HDFC Bank for every 5.75 shares of Times Bank. The
acquisition added significant value to HDFC Bank in terms of
increased branch network, expanded geographic reach, enhanced
customer base, skilled manpower and the opportunity to cross-
sell and leverage alternative delivery channels.
HDFC Bank offers a wide range of commercial and

transactional banking services and treasury products to wholesale
and retail customers. The bank has three key business segments:
Wholesale Banking Services
The Bank's target market ranges from large, blue-chip

manufacturing companies in the Indian corporate to small & mid-
sized corporate and agri-based businesses. For these customers,
the Bank provides a wide range of commercial and transactional
banking services, including working capital finance, trade services,
transactional services, cash management, etc. The bank is also a
leading provider of structured solutions, which combine cash
management services with vendor and distributor finance for
facilitating superior supply chain management for its corporate
customers. Based on its superior product delivery / service levels
and strong customer orientation, the Bank has made significant
inroads into the banking consortia of a number of leading Indian
corporates including multinationals, companies from the domestic
business houses and prime public sector companies. It is
recognised as a leading provider of cash management and
transactional banking solutions to corporate customers, mutual
funds, stock exchange members and banks
Retail Banking Services

The objective of the Retail Bank is to provide its target

market customers a full range of financial products and banking
services, giving the customer a one-stop window for all his/her
banking requirements. The products are backed by world-class
service and delivered to the customers through the growing
branch network, as well as through alternative delivery channels
like ATMs, Phone Banking, NetBanking and Mobile Banking.
The HDFC Bank Preferred program for high net worth

individuals, the HDFC Bank Plus and the Investment Advisory
Services programs have been designed keeping in mind needs of
customers who seek distinct financial solutions, information and
advice on various investment avenues. The Bank also has a wide
array of retail loan products including Auto Loans, Loans against
marketable securities, Personal Loans and Loans for Two-
wheelers. It is also a leading provider of Depository Participant
(DP) services for retail customers, providing customers the facility
to hold their investments in electronic form.
HDFC Bank was the first bank in India to launch an

International Debit Card in association with VISA (VISA Electron)
and issues the MasterCard Maestro debit card as well. The Bank
launched its credit card business in late 2001. By September 30,

2005, the bank had a total card base (debit and credit cards) of
5.2 million cards. The Bank is also one of the leading players in the
"merchant acquiring" business with over 50,000 Point-of-sale
(POS) terminals for debit / credit cards acceptance at merchant
establishments.
Treasury
Within this business, the bank has three main product areas
- Foreign Exchange and Derivatives, Local Currency Money Market
& Debt Securities, and Equities. With the liberalization of the
financial markets in India, corporate need more sophisticated risk
management information, advice and product structures. These
and fine pricing on various treasury products are provided
through the bank's Treasury team. To comply with statutory
reserve requirements, the bank is required to hold 25% of its
deposits in government securities. The Treasury business is
responsible for managing the returns and market risk on this
investment portfolio.
CAPITAL STRUCTURE
The authorised capital of HDFC Bank is Rs.450 crore (Rs.4.5

billion). The paid-up capital is Rs.311.9 crore (Rs.3.1 billion). The
HDFC Group holds 22.1% of the bank's equity and about 19.4% of
the equity is held by the ADS Depository (in respect of the bank's
American Depository Shares (ADS) Issue). Roughly 31.3% of the
equity is held by Foreign Institutional Investors (FIIs) and the bank
has about 190,000 shareholders. The shares are listed on the The
Stock Exchange, Mumbai and the National Stock Exchange. The
bank's American Depository Shares are listed on the New York
Stock Exchange (NYSE) under the symbol "HDB".
CARPORATE GOVERNANCE
HDFC Bank recognizes the importance of good corporate

governance, which is generally accepted as a key factor in
attaining fairness for all stakeholders and achieving organizational
efficiency. This Corporate Governance Policy, therefore, is
established to provide a direction and framework for managing
and monitoring the bank in accordance with the principles of
good corporate governance
The Bank believes in adopting and adhering to best

recognized corporate governance practices and continuously
benchmarking itself against each such practice. The Bank
understands and respects its fiduciary role and responsibility to
shareholders and strives hard to meet their expectations. The Bank
believes that best board practices, transparent disclosures and
shareholder empowerment are necessary for creating shareholder
value.
The Bank has infused the philosophy of corporate
governance into all its activities. The philosophy on corporate
governance is an important tool for shareholder protection and
maximization of their long term values. The cardinal principles
such as independence, accountability, responsibility, transparency,
fair and timely disclosures, credibility etc. serve as the means for
implementing the philosophy of corporate governance in letter and
spirit.
BOARD
The Composition of the Board of Directors of the Bank
is governed by the Companies Act, 1956, the Banking Regulation
Act, 1949 and the listing requirements of the Indian Stock
Exchanges where securities issued by the Bank are listed. The
Board has strength of 12 Directors as on March 31, 2008. All

Directors other than Mr. Aditya Puri, Mr. Harish Engineer and Mr.
Paresh Sukthankar are non-executive directors. The Bank has five
independent directors and seven non-independent directors. The
Board consists of eminent persons with considerable professional
expertise and experience in banking, finance, agriculture, small
scale industries and other related fields.
None of the Directors on the Board is a member of more than 10
Committees and Chairman of more than 5 Committees across all
the companies in which he/she is a Director. All the Directors have
made necessary disclosures regarding Committee positions
occupied by them in other companies.
NETWORK
HDFC Bank is headquartered in Mumbai. The Bank at

present has an enviable network of over 761 branches spread
over 327 cities across India. All branches are linked on an online
real-time basis. Customers in over 120 locations are also serviced
through Telephone Banking. The Bank's expansion plans take into
account the need to have a presence in all major industrial and
commercial centers where its corporate customers are located as

well as the need to build a strong retail customer base for both
deposits and loan products. Being a clearing/settlement bank to
various leading stock exchanges, the Bank has branches in the
centers where the NSE/BSE has a strong and active member base.
The Bank also has a network of about over 1794 networked

ATMs across these cities. Moreover, HDFC Bank's ATM network
can be accessed by all domestic and international
Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and
American Express Credit/Charge cardholders.
MANAGEMENT
Mr. Jagdish Capoor took over as the bank's Chairman in July

2001. Prior to this, Mr. Capoor was a Deputy Governor of the
Reserve Bank of India.
The Managing Director, Mr. Aditya Puri, has been a

professional banker for over 25 years, and before joining HDFC
Bank in 1994 was heading Citibank's operations in Malaysia.
The Bank's Board of Directors is composed of eminent

individuals with a wealth of experience in public policy,
administration, industry and commercial banking. Senior

executives representing HDFC are also on the Board.
Senior banking professionals with substantial experience in

India and abroad head various businesses and functions and
report to the Managing Director. Given the professional expertise
of the management team and the overall focus on recruiting and
retaining the best talent in the industry, the bank believes that its
people are a significant competitive strength.
“Helping Indians experience the joy of home ownership”.
HDFC Standard Life Insurance Co. Ltd. is a joint venture between HDFC Ltd.,
India's largest housing finance institution and Standard Life Assurance
Company, Europe's largest mutual life company. It was the first life
insurance company to be granted a certificate of registration by the IRDA
on the 23rd of October 2000.
Standard Life, UK was founded in 1825 and has experience of over 180
years. Companies. The company is rated as "very strong" by Standard &
Poor's (AA) and "excellent" by Moody's (Aa2).
Background of company
HDFC was incorporated in 1977 with the primary objective of meeting a

social need - that of promoting home ownership by providing long-term
finance to households for their housing needs. HDFC was promoted with an
initial share capital of Rs. 100 million.
Business Objectives
The primary objective of HDFC is to enhance residential housing stock in

the country through the provision of housing finance in a systematic and
professional manner, and to promote home ownership. Another objective
is to increase the flow of resources to the housing sector by integrating the
housing finance sector with the overall domestic financial markets.
Organizational Goals
HDFC's main goals are to :
a) Develop close relationships with individual households,

b) Maintain its position as the premier housing finance institution in the

country,
c) Transform ideas into viable and creative solutions,
d) Provide consistently high returns to shareholders, and
e) To grow through diversification by leveraging off the existing client base.

HDFC Founder
MAN WITH A MISSION
If ever there was a man with a mission it was Hasmukhbhai Parekh, our
Founder and Chairman-Emeritus, who left this earthly abode on November
18, 1994.
Born in a traditional banking family in Surat, Gujarat, Mr. Parekh started his
financial career at Harkisandass Lukhmidass - a leading stock broking firm.
The firm closed down in the late seventies, but, long before that, he went
on to become a towering figure on the Indian financial scene.
In 1956 he began his lifelong financial affair with the economic world, as
General Manager of the newly-formed Industrial Credit and Investment
Corporation of India (ICICI). He rose to become Chairman and continued so
till his retirement in 1972.
At the ripe age of 60, Hasmukhbhai started his second dynamic life, even
more illustrious than his first. His vision for mortgage finance for housing,
gave birth to the Housing Development Finance Corporation - it was a
trend-setter for housing finance in the whole Asian continent.
He was a true development banker. His building up HDFC without any

government assistance is itself a brilliant chapter in financial history. His
wisdom and warmth drew people from all walks of life to him, for advice,
guidance and inspiration.
He was also a writer in his own right. There are over 200 published articles
by him, full of incisive comments on finance and economics. In 1953 he
brought out a volume called: The Bombay Money Market. It detailed the
intricate working of the Indian money market. His works in Gujarati - Hirane
Patro, Hirane Vadhu Patro - occupy pride of place in Gujarati literature. In
1992, the Government of India honoured him with the Padma Bhushan
Award. The London School of Economics & Political
More about HDFC SLIC

The road to success is a tough and challenging journey in the dark where
only obstacles light the path. However, success on a terrain like this is not
without a solution.
As we found out nearly three decades ago, in 1977, the solution for success
is customer satisfaction. All you need is the courage to innovate, the skill to
understand your clientele and the desire to give them your best.
Today, nearly three million satisfied customers whose dream we helped

realise, stand testimony to our success.
Our objective, from the beginning, has been to enhance residential housing
stock and promote home ownership.
Now, our offerings range from hassle-free home loans and deposit
products, to property related services and a training facility.
We also offer specialized financial services to our customer base through

partnerships with some of the best financial institutions worldwide.
Organization & Management
HDFC is a professionally managed organisation with a board of directors

consisting of eminent persons who represent various fields including
finance, taxation, construction and urban policy & development. The board
primarily focuses on strategy formulation, policy and control, designed to
deliver increasing value to shareholders
Board of Directors
Details of the Board of Directors in terms of their

directorships/memberships in committees of other public companies
(excluding HDFC) are as under:
S. No. Name of Director Category
1. Mr. Deepak S. Parekh Executive Chairman
2. Mr.Keshub Mahindra Independent
3. Mr. Shirish B. Patel Independent
4. Mr. B. S. Mehta Independent
5. MR. D. M. Sukthankar Independent
6. Mr. D. N. Ghosh Independent
7. Dr. S. A. Dave Independent
8. Mr. S. Venkitearamanan Independent

9. Dr. Ram S. Tarneja Independent
10. Mr. N. M. Munjee Independent
11. Dr. Bimal Jalan M.P ( Rajya Sabha )
12. Mr. D. N. Satwaleka Non-executive

13. Mr. Samshed S. Irani Special Director
14. Ms. Renu Sud Karnad Joint Manager Director
15. Mr. K. M. Mistry Vice-Chairman &
Managing Director
HDFC has a staff strength of 1445 (as on 31st March, 2008), which
includes professionals from the fields of finance, law, accountancy,
engineering and marketing.
KEY PERSONS OF HDFC SLIC
Deepak Satawalekar
CEO and MD- HDFC SLIC
SUBSIDIARY & ASSOCIATE COMPANIES

 HDFC Bank
 HDFC Mutual Fund
 HDFC Standard Life
 Intelenet Global Services Ltd.
 HDFC Chubb General Insurance Company Ltd.
 HDFC Reality
 Other Companies Co-Promoted by HDFC
 HDFC Trustee Company Ltd.

 HDFC Developers Ltd.
 HDFC Venture Capital Ltd.
 HDFC Ventures Trustee Company Ltd.
 Credit Information Bureau (India) Ltd
 Home Loan Services India Pvt. Ltd.
Vision and Values:-

Vision Statement
“The most successful and admired life insurance company, which mean
that we are the most trusted company, the easiest to deal with, offer the
best value for money, and set the standards in the industry. In short “The
most obvious choice for all.”
Integrity
What is it?
 Honest and Truthful in every action.

 Transparency
 Stick to principles irrespective of outcome.
 Be just and fair to everyone.
Why?
 Integrity is the bedrock on which the company and the expectations

of the customer and employees are built.
 Integrity establishes the creditability of the person defines the
character and empowers one to do justice to the job.
 Enables building confidence and trust, achieving transparency and
laying a strong foundation for building relationship.
 Guiding principle for all walks of life.
Innovation
What is it?
 Building a store house of treasure through experience.

 Looking at every product and process through fresh eyes everyday.
Why?
 To exceed customer expectation and maximize customer retention.

 To achieve competitive advantage.
 To promote growth and upgrade standards in the industry.
 To foster creativity amongst employees and partners.
 To open a world of new possibilities.
Customer centric
What is it?
 Understand his expectation by keeping him as the centre – point.

 Listen actively.
 Understand customer needs and deliver solution.
 Customer interest always supreme.
Why?
 Reinforce brand loyalty by complete transparency.

 Customer is the source of revenue for the company.
 Customer is the reason for our existence.
 Ensure that customer chooses our company to do business with.
 Customers’ goodwill alone can bring more business and more
customers.
 Will contribute retention.
PEOPLE CARE
What is it?
 Genuinely understanding the people we work with.

 Guiding their development trough training and support.
 Helping them develop requisite skills to reach their true potential.
 Known them on a personal front.
 Create an environment of trust and openness.
 Respect for the time of others.
Why?
 People are the most valuable assets of the company.

 Motivate individual to give his/ her best.
 Establish a valuable relationship with them to create a joyful orking.
 Job satisfaction.
TEAM WORK
What is it?
 Whole team takes the ownership of the deliverables.

 Consult all involved, understand and arrive at a common objective.
 Co-operate and support across departmental boundaries.
 Identify strengths and weaknesses accordingly allocate responsibility

to achieve common objectives.
Why?
 Together Everyone Achieves More :- TEAM

 It adds joy at work place.
 Team work generates synergy and provides a focused approach.
 An idea or activity performed in a group has a greater acceptability.
 “One for all and all for one”.
Key Strengths
Financial expertise
As a joint venture of leading financial services groups, HDFC Standard Life

has the financial expertise required to manage your long-term investments
safely and efficiently.
Range of Solutions
HDFC have a range of individual and group solutions, which can be easily
customized to specific needs. Our group solutions have been designed to
offer you complete flexibility combined with a low charging structure.
Track Record so far

HDFC’s gross premium income, for the year ending March 31, 2008 stood at
Rs. 4,859 crores and new business premium income stood at Rs. 2,685
crores.
The company has covered over 9, 59,000 lives year ending March 31, 2008.
The various products by HDFC Standard Life include:
INDIVIDUAL PRODUCTS:
HDFC Standard Life realizes that not everyone has the same kind of needs.
Keeping this in mind, we have a varied range of Products that you can
choose from to suit all your needs. These will help secure your future as
well as the future of your family.
Protection Plans :
You can protect your family against the loss of your income or the burden
of a loan in the event of your unfortunate demise, disability or sickness.
These plans offer valuable peace of mind at a small price Term Assurance
Plan
o Loan Cover Term

o Assurance Plan
Investment Plans:
HDFC’s plan is well suited to meet your long term investment needs. We
provide you with attractive long term returns through regular bonuses.
o Single Premium Whole Life Plan
Pension Plans:
HDFC’s Pension Plans help you secure your financial independence even
after retirement.
 Personal Pension Plan

 Unit Linked Pension Plan
 Unit Linked Pension Plus
Savings Plans:
HDFC’s Savings Plans offer you flexible options to build savings for your
future needs such as buying a dream home or fulfilling your children’s
immediate and future needs.
o Unit Linked Young star Plus

o Endowment Assurance Plan
o Unit Linked Endowment
o Unit Linked Endowment Plus
o Money Back Plan
o Children's Plan
GROUP PRODUCTS
One-stop shop for employee-benefit solutions
HDFC Standard Life has the most comprehensive list of products for
progressive employers who wish to provide the best and most innovative
employee benefit solutions to their employees. We offer different products
for different needs of employers ranging from term insurance plans for
pure protection to voluntary plans such as superannuation and leave
encashment
o Group Term Insurance

o Group Variable Term Insurance

o Group Unit Linked Plan
OTHER PRODUCTS
 Rural Products
 Social Development Insurance Plan
 Tax Benefit Schemes
The premium payment options available to the customers vary from online
payment to direct desk payments at the HDFC Standard Life Branches, by
courier services or in drop boxes provided. You can also pay by ECS or
Automatic Debit System or credit cards or standing instruction mandate.
HDFC Standard Life Insurance Company is a customer oriented corporation
and aim at complete customer satisfaction.
The lapsation and renewal policy of HDFC Standard Life are clearly defined
on the official website. Online renewal forms are also available. For any
change in personal details like the contact details or the nominee of the
policy or policy benefits, online servicing is also available. Even the claim
procedure has been simplified since affect of the loss life is irreparable and
is thus fully understandable at HDFC Standard Life. A completely hassle-free
process has been formulated to provide maximum convenience
COMPARITIVE STUDY OF CHILD ULIP PLANS OF HDFC STANDARD LIFE INS., BIRLA SUN LIFE INS., KOTAK
LIFE INS., ICICI PRUDENTIAL LIFE INS
Project
My Contribution in HDFC SLIC as a project trainee
The task of mine was to recruit quality insurance advisors for the company to
enhance its channel. It included the use of different kinds of strategies to
convince the persons to join the company. Activities were a.) cold calling, in this I
used to call people on the data provided by my mentor and telling them the
benefits of being a financial advisor.
b.) meeting people face to face and convincing them to be a financial consultant.
c.) taking part in the canopy activity conducted by the company for the extension
of chain of insurance advisors.
For convincing the person I had to provide him the detailed information of the
benefits of becoming an insurance advisor, discussion of the current reputation of
HDFC as a brand and the reasons for joining HDFC only. I used to tell them from
the side of company that-
We are partners in your growth and provides you-
1. Attractive payments and benefits
2. Strong reputation
3. High quality Management Support
4 Superior Products
5. Excellent customer service

6. High quality Management Support
After giving all this information I used to raise their confidence by saying them
that they have the potential to perform the duty of a financial consultant and
make use of the opportunity to-
1. To be part of a world class sales team.
2. Work from his/her (advisor) own office or residence.
3. Work full time or part time.
4. Earn commission, bonus and incentives.
5. No upper limits on earnings.
6. Flexible career.
If the person used to give their consent to be a financial consultant then asking
them to complete required formalities by bringing needed documents.
Main hurdle that I faced while approaching the people to listen to me was their
indifferent attitude towards insurance sector and reluctance to give some time to
me. It was very much difficult for me to make them ready to give their attention
towards my business proposal.
Role of an insurance advisor
Advisor provides on going financial advice to his /her client/prospect. In

official term prospect is a person who can buy life insurance. Advisor studies
the prospects needs and persuade them to buy a policy.
Completes all formalities for proposal of new insurance, including filling up

forms, collecting premium, arranging medical examination, collecting proofs
(of age/income), reports and information required by the underwriter.
After having sold a new insurance policy, the advisor has to ensure that
the policy continues without a lapse till it becomes a claim. For that reason
an advisor has to do the following:-
1. Keep in touch with the policy holder to make sure that renewal premiums
are paid in time.
2. Ensure that nominations are made or changed, if necessary.
3. Assist in collecting claim amounts.
An insurance advisor acts as a link between the clients and the company. A lot
depends on it to bring new business for the company But an advisor to us means
much more than a salesman or a, saleswoman. They are regarded as an
ambassador of the company and considered as a biggest strength of the
company. So, the recruitment and development of an insurance advisor needs
a great attention.
Opportunities in front of a financial consultant
1. No start up capital is required to becoming an advisor.
2. Flexible working environment.
3. To be his/her own boss.
4. Unlimited earning potential.
5. To be part of world class team
Benefits of being a financial advisor-
Commission:- Different products will have different commission structures. This

commission varies between 7.5% to 40%.
Renewal Commission:- It is paid at the following rates:
2nd yr: onwards.
Bonus: - Every year company declares bonus in favour of financial advisors

depending upon the company’s over all profit.
Incentives:- Financial advisors are provided incentives when they achieve certain
targets.
Company rates for financial consultants
Basic 1st year commission for conventional plans (for policies issued prior to
21st march 2007)
Name of the plan Premium paying term Premium paying term

of 15 years & above of less than 15 years
Endowment assurance 25% 20%
plan
Money back plan 25% 20%
Children’s plan 25% 20%
Term assurance plan 20% 15%
Loan cover term 20% 15%
assurance plan
Personal pension plan 7.5% 7.5%
First year commission for conventional plans (for policies issued on or after 21 st
march 2007)
1st year commission payable on regular premium conventional policies issued

on or after 21st march 2007.
Name of the plan 1st year commission

Endowment assurance plan 40%

Money back plan 40%
Children’s plan 40%
Term assurance plan 25%
Loan cover term assurance plan 25%
Personal pension plan 7.5%
Basic commission payable on single premium conventional policies:
Name of the plan Basic commission as a percentage

of single premium received
Single premium whole of LIC 2%
Term assurance plan 2%
Loan cover term assurance plan 2%
Personal pension plan 2%
STATEMENT OF THE PROBLEM
The problem of the critical study is to know whether buyers and the sellers are
aware of the implication, the pros and cons, as the issue of investments of child
ulip.
One should be clear as to what he expects life insurance to do for him and his
family. Besides this an attempt has been made to know how the returns are
generated if the person invests in child ulip for the same period and the kind of
security he gets as compared to child ULIP plans of other companies.
OBJECTIVE
The project has been undertaken to understand the insurance needs of the
customers of GURGAON city and to ascertain that which type of child insurance
plan is more suitable for their needs, and also to determine the market
acceptability of Unit Linked child Plans of four companies (HDFC standard life,
BIRLA sun life insurance, ICICI prudential, KOTAK life insurance)
The study was also undertaken to find out that which one is the more preferred
plan. The project also highlights the various other factors of the customers
relating to their age, income-group, insurance needs, investment selection and
the products taken by them.
Therefore for the purpose of this project, designing a questionnaire and getting
direct responses from the people was thought to be the most appropriate
method as it gives a more clear understanding about the current scenario of
customer choices.
RESEARCH
METHODOLOGY
Research Methodology:-
Research methodology can be defined as the step-by-step procedure that is

designed and followed for the purpose of doing any research work. The main
purpose is to design the work in such a way that all the areas to be analyzed
are covered and flow of the work is continuous and the desired results are
obtained.
This study purports to identify, assimilate, verify and analyze the perception of
people in viewing child unit linked plan as an investment option for their
child’s future as well as making a comparison of the same with the other
company’s SIP so that best alternative can be chosen for the investors.
Research Design
My research design is Conclusive & Descriptive in nature.
Sample Size
The sample Consist of 100 respondents.
Data Collection
Primary Data:
The primary data are those which are collected a fresh and for the first time and
thus happen to be original in character. Under this project direct collection of
data from source of information & techniques such as personal interviewing and
survey through questionnaire for customers has been considered.
Sampling Technique
For this survey simple random Sampling technique has been used.
Questionnaire design
I have used structured (dichotomous) and close ended questions in my

questionnaire. It contains 12 questions.
CRITICAL ANALYSIS OF DATA
1)
NO OF PERSONS MARRIED
NO OF PERSONS MARRIED
82
18
YES
NO
S.NO Particulars % age Response
1 Yes 82
2 No 18
So we can inference from the above data that majority of my respondents are
married.
2)
NO OF PERSONS INSURED
NO OF PERSONS INSURED
68
32
yes
No
S.NO Particulars %age

Response
1 Yes 68
2 No 32
From my survey I have found that approximately ¾ persons are insured
3)
WILLINGNESS OF THE EXISTING BUYER TO INVEST IN THE

SAME COMPANY
WILLINGNESS OF THE EXISTING BUYER TO INVEST IN THE SAME COMPANY
42
26
Yes No
S. No. Particulars %age
A Yes 38
B No 62
From the above data collected we can inference that major segment of the
respondent is not willing to invest in the same company
4)
Prefernce of customers towards different methods of

investment
Prefernce of customers towards different methods of investment
35
27
18
12 8
ce t O ld d
an ke P. Go un
r ar n / F
su em si ti te ua
l
in ar ta ut
e po la S
Lif Sh d e e M
xe
d
r s(R
/fi he
nk Ot
Ba
1 Life insurance 27
company
2 Share market 12
3 Mutual fund 18
4 Bank/fixed 35
deposit/post office
savings
5 Others (real 8
state/gold) etc
From the above collected data it is clear that large no of people want to invest
their money in banks/fix deposit/P.O and they have given second preference
to the life insurance company
6)
What a respondent see while purchasing Insurance from

the company
What a respondent see while purchasing Insurance from the company
46
26
18
7
3
GOODWILL PRODUCT RANGE ADVERTISEMENT SERVICES RETURN
A Standing and 46
goodwill of the
company
B Product range of the 7

company
C Advertisement being 3
released by the
company
D Services being given 18

by the company
E Returns of bonus 26
declared by the
company
From the above collected data we conclude that goodwill, services and return
are three main which respondent keeps while purchasing apolicy,but good will
is the key factor for consideration
7)
PLAN THAT A RESPODENT PREFERS TO BUY

PLAN THAT A RESPODENT PREFERS TO BUY
44
22
17
10
7
ENDOWMENT ULIP PENSION CHILD TERM PLAN
A Endowment 17
Plan
B Ulip Plan 44
C Pension Plan 10
D Children Plan 22
E Term Plan 7
Above collected data shows respondents still feels ULIP as a better option to
invest.
8)
CUSTOMER'S EXPECTATION FROM LIFE INSURANCE

COMPANIES
CUSTOMER'S EXPECTATION FROM LIFE INSURANCE COMPANIES
46
23 22
6 3
INNOVATIVE ATTRACTIVE PREMIUM SERVICE RISK
A Innovative 6
Products
B Attractive 3
Riders
C Reasonable 23
Premium
D Better 46
Customer
Service
E High Risk 22
Coverage
So we construe from the above data that the respondent wants higher risk
coverage at reasonable price without forgoing the service aspect
9)
NO OF PERSONS WANT TO PROTECT THEIR CHILD

FUTURE
NO OF PERSONS WANT TO PROTECT THEIR CHILD FUTURE
72
28
yes No
S.NO Particulars %age Response
1 Yes 72
2 No 28
From the above collected data about ¾ respondents wants to protect their
child
10)
FAVORITE BRAND FOR INVESTMENT

FAVORITE BRAND FOR INVESTMENT
27
16
11 9
6 3
CE
CE
CE
CE
LIC
RS
AN
HE
AN
AN
AN
OT
UR
UR
UR
UR
NS
NS
NS
NS
EI
EI
EI
EI
LIF
LIF
LIF
LIF
L
N
RD
K
IA
TA
SU
DA
NT
KO
DE
AN
RL
RU
BI
ST
IP
FC
IC
HD
IC
S.NO Particulars %age

Response
1 LIC 38
2 KOTAK LIFE INSURANCE 15

3 BIRLA SUN LIFE 8
INSURANCE
4 ICICI PRUDENTIAL LIFE 22

INSURANCE
5 HDFC STANDARD LIFE 13
INSURANCE
6 OTHERS 4
From the above collected data it clearly indicates respondents still wants to
go with LIC for investment, but in private players icici holds the major market
share and kotak lies at third position
11)
REASON FOR INVEST MENT IN CHILD ULIP

REASON FOR INVEST MENT IN CHILD ULIP
S.NO Particulars %age Response
1 Daughter’s marriage 34
34
24
11
3
Daughter's marriage child education Tax benefit others……
2 Child education 47
3 Tax benefit 15
4 Others 4
Child education and daughters’ marriage are the major reasons for investment
in child ulip plans
CONCLUSION OF RESEARCH
 On the basis of my study, I conclude that, the companies are providing

very good facilities to their customers. From the comparative study it
has been reveled that Kotak life insurance is the only company who
provides the single and joint life option for both husband and wife
.kotak life insurance pays the sum assured +all outstanding premium
+fund value in lumsum on death of the insured. But all the other
companies do not provide these benefits in lumsum they provide sum
assured +fund value but not the all outstanding premiums.
 It has been found that dynamic floor fund has been awarded the best
fund foe investment in ulip plans by money outlook
 From the collected data through the questionnaire I have found that LIC
is the largest and trusted brand for investment in life insurance sector
LIMITATIONS OF THE STUDY
 Time for the completion of the project was too short to do an in-depth
study.
 The facts and views of Respondents may be biased, imaginary and may
be based entirely on their personal experience.
 Most of questions in the questionnaire was close ended which reduced

the scope for people to give free opinion.
 The sample size was not enough to reach on any exact conclusion.
 Study is based on primary or secondary data that may not be true.

Most of the people are not interested to give the right data.
 Lack of awareness among the people – This is the biggest limitation found in
this sector. Most of the people are not aware about the importance and the
necessity of the insurance in their life. They are not aware how useful life
insurance can be for their family members if something happens to them.
 Perception of the people towards Insurance sector – People still consider

insurance just as a Tax saving device. So today also there is always a rush to
buy an Insurance Policy only at the end of the financial year like January,
February and March making the other 9 months dry for this business.
 Insurance does not give good returns – Still today people think that Insurance
does not give good returns. They are not aware of the modern Unit Linked
Insurance Plans which are offered by most of the Private sector players. They
are still under the perception that if they take Insurance they will get only 5-
6% returns which is not true nowadays. Nowadays most of the modern Unit
Linked Insurance Plans gives returns which are many times more than that of
bank Fixed deposits, National saving certificate, Post office deposits and Public
provident fund.
 Lack of awareness about the earning opportunity in the Insurance sector –

People still today are not aware about the earning opportunity that the
Insurance sector gives. After the privatization of the insurance sector many
private giants have entered the insurance sector. These private companies in
order to beat the competition and to increase their Insurance Advisors to
increase their reach to the customers are giving very high commission rates
but people are not aware of that.
 Increased competition – Today the competition in the Insurance sector has

became very stiff. Currently there are 14 Life Insurance companies working in
India including the LIC (life insurance Corporation of India). Today each and
every company is trying to increase their Insurance Advisors so that they can
increase their reach in the market. This situation has created a scenario in
which to recruit Life insurance Advisors and to sell life Insurance Policy has
became very difficult.
CONCLUSION
As the project reached towards its completion, it was found out that the unit
linked products are much more preferred in the market in comparison to
traditional plans.
After analysing the fact and figure I found HDFC Standard life child plan (HEAD
START) is the best among four of them. It is the only plan that has a joint life and
single life option for both husband and wife. it fulfill all the needs and wants after
certain period of time and help the children to stand on their legs and get all the
happiness for which their parents had spent lot of their money
Recommendations
 Premium allocation charges and other charges are high as compared to

competitors. if possible I recommended to HDFC SLIC that to work upon
the calculation so as to render it cheap to the customer.
 Young star child plan of HDFC has the critical illness benefit with the
death cover and maturity cover .if possible that HDFC SLIC should also
provide critical rider in this plan.
 Consumers are not very familiarized with company so HDFC SLIC should
work out the figures advertisement and brand awareness purpose.
 Companies should show more commitment with the customers.
 Private companies give better services to the customers as compared to

public companies.
 The private company should create good relations and communication.
 Private companies should collaborate to spread awareness regarding

the benefits of insurance plans provided by the Private Companies
 Agents have got maximum influence on customers. They are the one
who introduces the prospect to different policies. So agents should be
given full-fledged training and the training should be strict.

Appendix : Questionnaire
I am trainee at HDFC SLIC & student of IILM Institute of Higher Education,

Gurgoan. I am conducting a market survey about child insurance plans available in
the market .Would you mind spending a few minutes helping us by completing
this questionnaire? We assure you that the information provided here will be
used for Educational purpose only.
Name-……….
Age-…………
Address-………..
Occupation-…………
Phone no…………..
1) Are you married?

a) Yes
b) No
If yes then do you have kids please specify the age also........
2) Do you have purchased any insurance policy?

a) Yes
b) No
If yes please specify the Name of the company ……………………
3) Would you like to invest your money again In the same company?
a) Yes
b) No
4) Where would you like to invest your money?
Life insurance
company
Share market
Mutual fund
Bank/fixed
deposit/post
office savings
Others (real
state/gold) etc
5) What is the main consideration that you look at while purchasing an

Insurance Policy?
Extremely Important Neutral Unimportant Highly

important unimportant
Tax
Saving
Investmen
t
Protection
Pension
6) What do you observe while purchasing Insurance from the company?
Goodwill
Product range
Advertisement
Services
Return
7) What type of plan you will prefer to buy?
ULIP
ENDOWMENT
PENSION PLAN
CHILD PLAN
TERM PLAN
8) What are customers’ expectations from the life insurance?
INOVATIVE PRODUCTS
Attractive Riders
Reasonable Premium
Better Customer Service
High Risk Coverage
9) Are you interested in buying insurance plan for your own child?
a) Yes
b) No
10) In which company would you like to invest under child plan?
LIC
HDFC STANDARD LIFE
INSURANCE
ICICI PRUDENTIAL INSURANCE
KOTAK OLD MUTUAL LIFE
INSURANCE
BIRLA SUN LIFE INSURANCE
OTHERS(PLEASE SPECIFY )
11) What financial goals do you plan to achieve through maturity benefits
under child ULIP plan?
Daughter’s
marriage
Child’s education
Tax saving
Other
12) Do you view following factor/sources of information important while

investing in ULIP?
Extremely Important Neutral Unimportant Highly

important unimportant
i) Safety
j) Liquidity
k)Return earned
l) Tax savings
m) Performance of
past schemes
n)Advertisements
o)Recommendations
of friends and
Relatives.
REFERENCES:-
WWW.MONEYOUT LOOK .COM
WWW.THE HINDU BUISNESS LINE.COM
WWW.THE FINANCIAL TIMES.COM
WWW.SCRIBD.COM
WWW.MYKOTAK LIFE .COM

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A Project Report ON Comparitive Study of Child Ulip Plans of HDFC Standard Life Ins., Birla Sun Life Ins. Kotak Life Ins. Icici Prudential Life Ins

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A PROJECT REPORT

CHILD ULIP PLANS OF HDFC STANDARD LIFE INS.,

BIRLA SUN LIFE INS.

KOTAK LIFE INS.

ICICI PRUDENTIAL LIFE INS

(HDFC STD LIFE INSURANCE COMPANY LIMITED)

Submitted for the partial fulfilment for the award

Post Graduate Programme

I express my sincere gratitude to Mr Vikas Pandey who gave me this

As in current scenario when there are so many players in life insurance

My study included the follow-up of procedures used for the recruitment of

I conducted my research in Delhi and the areas close to it to know the

This study gave me immense opportunity to enhance my inter-personal

CHAPTERS TITLE PAGE NO.

2 OBJECTIVE OF THE PROJECT

3 SCOPE OF THE PROJECT

4 INTRODUCTION OF THE CHILD ULIP

5 COMARISION OF CHILD ULIPS OF

7 CRITICAL ANALYSIS OF DATA

HDFC Standard Life Insurance Company Ltd. is one of

Keywords: Life Insurance, return, services, brand image, policy,

INTRODUCTION OF THE COMPANY

HDFC Standard Life Insurance Company Ltd. is one of India's

HDFC Standard Life Insurance’s mission is to be a World-

core values - Operational Excellence, Customer Focus, Product

Track Record so far

Mr. Deepak S Parekh is the Chairman of the Company. He

Once one has analyzed its needs as per above classification,

Young & Single

An important stage where one lays down the foundation of a

Planning for Retirement

 Provide for regular income post retirement

HDFC Standard Life Insurance (HDFC SLI) understands that

institution, it was the first private sector bank to have received a

From the beginning, HDFC Bank began operations with the

three, in most of the segments that it operate in. Today, HDFC

In a milestone transaction in the Indian banking industry,

HDFC Bank offers a wide range of commercial and

Wholesale Banking Services

The Bank's target market ranges from large, blue-chip

Retail Banking Services

The objective of the Retail Bank is to provide its target

The HDFC Bank Preferred program for high net worth

HDFC Bank was the first bank in India to launch an

launched its credit card business in late 2001. By September 30,

The authorised capital of HDFC Bank is Rs.450 crore (Rs.4.5

HDFC Bank recognizes the importance of good corporate

The Bank believes in adopting and adhering to best

Board has strength of 12 Directors as on March 31, 2008. All

HDFC Bank is headquartered in Mumbai. The Bank at

commercial centers where its corporate customers are located as

The Bank also has a network of about over 1794 networked

Mr. Jagdish Capoor took over as the bank's Chairman in July

The Managing Director, Mr. Aditya Puri, has been a

The Bank's Board of Directors is composed of eminent

administration, industry and commercial banking. Senior

Senior banking professionals with substantial experience in

“Helping Indians experience the joy of home ownership”.

HDFC was incorporated in 1977 with the primary objective of meeting a

The primary objective of HDFC is to enhance residential housing stock in

HDFC's main goals are to :

a) Develop close relationships with individual households,

b) Maintain its position as the premier housing finance institution in the