Professional Documents
Culture Documents
Outlook Media’s success comes from our connection to the communities we service
by constantly promoting social commentary. People read our magazine, listen to our
radio show and watch us on TV in order to see what we will say next. We are a pre-
mium boutique product line that showcases our advertisers while being fun to con-
sume and intellectually relevant. Our magazine is the avant-garde in design, focus,
content and franchise structure. Our networking events foster growth for business
owners across all inclusive communities. Our TV and radio shows are relevant and
funny. We will always honor our roots in the GLBT community, even after full equality is
gained and work to preserve our unique and diverse culture, which is the cornerstone
of our success.
Outlook’s other success lies in the community that makes up the company. Our busi-
ness culture is a relaxed, fun and intense place to work where our team members
uniquenesses and strengths are nurtured and celebrated. Team members are encour-
aged to be as successful and ingrained in the company’s growth as they desire and
there is no boundaries to their achievements. Our collective success will be a testa-
ment to our ultimate objective: to change the world for the better.
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our brands
outlook: columbus magazine high street neigborhoods magazine
outlook: columbus is a monthly lifestyle and High Street Neighborhoods magazine showcases,
advocacy publication for Ohio’s queer and urban promotes and markets Columbus’s distinctive
progressive communities. Our unique blend of local neighborhoods by promoting each area’s unique shops,
columnists and exclusive international writers make restaurants and events. High Street Neighborhoods
it unparalleled among other alternative magazines. offers an affordable opportunity for local businesses to
Our motto is “everything is political,” and as such, reach the urban, value-conscious shoppers that live in
our content is focused on the nuances and politics their neighborhoods, while offering larger corporations
surrounding the human condition. Our mix of a chance to brand across a variety of niche markets. By
columns includes editorials, commentaries, politics, using coupon-driven campaigns, businesses have a
small business spotlights, local celebrities, public verifiable ROI. Committed to promoting the arts, High
official profiles, the environment, health, self-help, Street Neighborhoods magazine dedicates the front
faith, arts, books, music, film, fashion, entertain- section of each issue to galleries, arts organizations
ment, sports, celebrity interviews, horoscopes, event and special events and funds many non-profit
photos, features and qmunity news. organizations through the High Street Fund.
www.outlookcolumbus.com www.highstreetmoneysavers.com
Our online cohort to outlook: columbus magazine, Our online arm of High Street Neighborhoods
outlookcolumbus.com is an interactive intellectual magazine, highstreetmoneysavers.com is where
playground. Boasting 10 times the content of the readers can peruse feature content, neighborhood
print publication, our website keeps readers information and can print not only the coupons that
engaged all month long with new daily content, appear in the print publication, but special online-
event photos, contests, polls, videos and reader only promotions as well.
comments.
outlook television radio outlook
Hosted by outlook’s publishers Chris Hayes & Hosted by outlook’s publishers Chris Hayes &
Michael Daniels, the outlook Television talk show is Michael Daniels, Radio Outlook is a talk show
our televised extension of the print publication. focused on politics, news and entertainment as they
outlook Television features commentary on current relate to the GLBT and urban progressive
events, area entertainment, and interviews with communities. First hitting the airwaves on WVKO
personalities appearing in the current month’s print 1580AM Progressive Talk Radio, Radio Outlook now
edition. resides as a podcast on outlookcolumbus.com and
the outlookmedia YouTube channel.
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our Consulting
As a company that is fifteen years strong, housing a Servicing a niche market ourselves, Outlook Consult-
collective 110 years of marketing, journalism, graphic ing isn’t complete altruistic. But at Outlook Media, we
design, project management and sales experience, we follow a community partnership philosophy. We believe
kind of think we know what we’re doing. In fact, we’re our responsibility is to create relationships and part-
pretty sure we’re experts at it. Hence why we created nerships, both B2B and between our business part-
Outlook Consulting, our niche marketing and advertis- ners and our readers, and not just sell you advertising
ing arm. “The OC” is an excellent way for you to tap into our product lines. We are more interested in long-
into our expertise and help your business grow. term partnerships than short-term goals. To that end,
we will tell you straight up if our products are or are
As winners of The American Marketing Association’s not an effective use of your dollars. And if not, we’ll
2010 Achievement In Marketing Award for our niche tell you were to put those dollars to be most effective.
marketing research, we can teach you all about niche We of course want your money, but we want you to be
markets, as well as, perform customized analysis of successful even more so. It’s just good business.
your niche, demographics, customers, spending
trends, spending patterns and the buying power of Our consulting services are complimentary to those
your market. From that analysis, we can then create a who advertise with us, and competitively priced for
customized niche outreach plan to help you achieve those who do not but who value a comprehensive and
your client acquisition and retention goals within your objective review of their diversity and niche marketing
desired timeline and budget. strategies.
in-kind advertising
We believe that it is incumbent upon us, as citizens of our community, to give back. In that vein, we donate
a minimum of 10% of our advertising space in each issue to non-profit and community organizations that
support the progressive and GLBT communities. Since 2009, outlook:columbus has donated more than 300
ads, comprising more than 58 pages of advertising space, to nearly 100 organizations and more than 100
events. These organizations include:
•African American Male •Columbus AIDS Task •Equality Ohio Scholarship Fund •Richard Crabtree
Wellness Walk Force •Fudha •Marriage Equality USA Memorial Fund
•AIDS Resource Center •Columbus Gay Men's •Gay Games 2014 •Mid Ohio Food Bank •Shadowbox
•American Heart Chorus •Gay Ohio History Initiative •Multiple Sclerosis Society •Short North Business
Association •Columbus Housing •Glass Axis •Muscular Dystrophy Association
•BalletMet Partnership •Grange Audubon Center Association •Skate for Hope
•Bat n Rouge •Columbus Metropolitan •Harvey Milk National •NAGAAA - Gay Softball •Stonewall Columbus
•Bike Columbus - City of Club Stamp Campaign World Series •Susan G Komen
Columbus •Columbus Museum of •Hispanic Chamber of •National Equality Foundation
•Bike the Cbus Art Columbus March •Telluride Gay Ski Week
•Broadway Across •Columbus Pride •Hot Times Festival •National Gay and •TransOhio
America - Columbus •Columbus Stompers •Human Rights Campaign Lesbian Task Force •TRAUMA
•Buckeye Rainbow Al- •Columbus Women's •Internal Revenue Service •Nationwide Children's •United Way of Central
liance of the Deaf Chorus •International Fund for Hospital Ohio
•Buckeye Region Anti- •Columbus Young Animal Welfare •New Albany Classic •Vail Gay Ski Week
Violence Organization Professionals •Junctionview Studios •North Market •Victorian Village Tour
•Camp Sunrise •Columbus Zoo and •Juvenile Diabetes •Ohio Civil Rights of Homes
•Capital Area Humane Aquarium Research Foundation Commission Hall of Fame •Vision Council
Society •Community Shares of International •Ohio Historical Society •Wellington School
•Central Ohio Rescue Mid Ohio •Kaleidoscope Youth •Ohio Leather Alliance •Westgate Neighbors
and Restore •Courage Unmasked Center •Ohio Roller Girls Association
•Central Ohio •Craftin' Outlaws •King Arts Complex •Ohio Secretary of State •Wexner Center for the
Restaurant Association •Dave Thomas Foundation •Latino Small Business Voting Rights Institute Arts
•Central Ohio Workforce for Adoption Development Center •Planned Parenthood of •Winter Party Festival
Investment Corporation •Dining by Design •Legacy Fund Central Ohio •WOSU Public Media
•City Year Columbus •Diversity Matters •Lifeline Ohio •Qualia
•Cleveland Pride •Doo Dah Parade •Mark Moffett •Queer the Census
Testimonials
“Our partnership with outlook has been “We regularly have more than 1,000 coupon
incredible, delivering almost unheard of ROI, and redemptions per issue. Your magazine is our most
growing our market share in ways we hadn’t important marketing tool.”
imagined. They are, and will be part of our Michael E. Hill, Co-owner
marketing strategy for years to come.” Caskey Drycleaning Company - South on High
Pat McCloughlin
VP Marketing AT&T U-Verse “The coupon redemptions far surpass all of our
other advertising in bringing in new customers to
“outlook allows our company to reach a loyal our restaurant.”
market that consistently buys at a higher price Joe Spinelli, Co-owner
point, and they’re fun to work with, too!” Spinelli’s Deli - Short North, Victorian Village
Brian
Creative Director, Blooms Direct “In these tough economic times, we evaluate
every dollar we spend. Our ad in HIGH STREET
“outlook is fantastic at discovering what a client needs Neighborhoods has proved to be one of our best
and then finding interesting methods to bring it to advertising investments.”
them. outlook’s excellence is in their unique ability to Leo J. Brown, Co-owner
bring people together. Over the course of our long- Columbus Handyman - Clintonville
term business relationship, I’ve not only met clients,
I’ve met friends, and learned an enormous amount of “Our customers loved to be “Thurmanized!” We
information along the way. Their products are not only sold more than 300 T-shirts with our $2.00 off
a part of our advertising strategy, but their consulting coupon in the last issue. It was a great success.”
services are something we wouldn’t do without.“ Aaron Suclescy, Manager
Peg Buerhle The Thurman Café - German Village
8 ActionCoach
our calendars
outlook: columbus magazine
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your choices
advertising submission specifications (all publications)
• submit ads CMYK; 300 dpi; jpeg, pdf or tiff. • ad reservation, signed contract, payment and art
• make all black text or reverse text on newsprint work deadline is the 15th of the month prior to
• pages 100% K (black) - no 4c black publication
• keep text 1/8” from inside ad edges.
• send files to : art@outlookmedia.com
outlook: columbus magazine
width height
full 9.25” 10.75”
2/3H
FULL 2/3H 9.25” 7.167”
2/3V 6.167” 10.75”
1/3H 1/2H 9.25 “ 5.312”
1/2V 4.562” 10.75”
1/6 1/3H 9.25” 3.52”
1/3B
V 1/3VB 1/3V 3.02” 10.75”
1/2V 1/3B 6.167” 5.312“
1/2H 1/3VB 4.562” 7.167”
1/6B 1/4H 9.25” 2.625”
1/4V 2.328 10.75”
1/4H 1/4B 4.562” 5.312”
1/3 1/8B 1/6V 3.02” 5.312”
2/3V 1/4 1/6B 4.562” 3.52”
V
T
1/4B 1/8H 4.562” 2.593”
biz card 3.02” 1.708”
online advertising calendar banner 11.75” 2.292”
banner ad 600 pixels 100 pixels back cover
box ad 300 pixels 300 pixels includes 1/2” bleed 11.625” 13.12”
live area 10.75” 12.12”
high street neighborhoods magazine
width height
full 9.5” 11.5”
1/2 4.5” 11.5” Full
1/8 1/3
1/3 4.5” 7.625” 1/2
1/4 4.5” 5.5”
1/6 4.5” 3.75” 1/4
1/6
10 1/8 4.5” 2.75”
our rates
outlook: columbus magazine • 15,000 distributed monthly • rates are per insertion
12x bw 9x bw 9x color open bw open color
newsprint (4c or bw)
full - 1600 1800 2400 2700
2/3 - 1275 1450 1925 2150
1/2 - 1050 1175 1575 1750
1/3 - 750 850 1125 1250
1/4 - 600 675 900 1000
1/6 - 425 475 650 725
1/8 - 350 400 525 575
biz card 175 - - - -
gloss (4c only)
outside back cover - - 3500 - 4000
inside front/back - - 2800 - 3500
sponsor* - - 2250 - 3000
*outlook: columbus sponsor benefits include: a full page advertisement on glossy page; listing on masthead of outlook; logo
placement in eblasts, promotional materials and at events; web link on outlookcolumbus.com; a seat on The outlook Community
Advisory & The outlook Fund boards; and a percentage of sponsorship is donated to The outlook Fund on behalf of sponsor.
High Street Neighborhoods magazine • 75,000 distributed biannually • rates are per insertion
2x color open color
gloss (4c only)
outside back cover 4725 5250
inside front/back 3780 4200
full* 3150 3500
1/2 1620 1800
1/3 1125 1250
1/4 855 950
1/6 675 750
1/8 495 550
calendar - 500
sponsor* (in addition to price above) + 1000 standard / 1250 premium + 1000 standard / 1250 premium
*Standard HSN sponsor benefits include: prime advertising placement; name recognition on index page, logo placement on
neighborhood page header, logo on neighborhood locator map, web link on HighStreetMoneySavers.com, a seat on both The HSN
Community Advisory & The High Street Fund boards; and $250 of sponsorship is donated to The High Street Fund on behalf of
sponsor. Premium sponsors enjoy the above benefits plus logo placement on: front cover of HSN; promotional materials (ie
posters, event flyers etc); newstand billboard; cubside mobile billboard; and coopertive advertising in other publications.
HEADQUARTERS
Outlook Media, Inc.
815 N High St, Bsmt Ste Q
Columbus, OH 43215
614.268.8525 phone
614.261.8200 fax
www.outlookmedia.com