Advertising & Ethics

By Ayush jain
 INTRODUCTION
• What is advertising?
Advertising is the non-personal communication of
information usually paid for and usually persuasive
in nature about products, services, or ideas by
identified sponsors through the various media.
 Advantages of Advertising
• Benefits to Manufacturers.
• Benefits to Wholesalers and Retailers.
• Benefits to Consumers.
• Benefits to Salesman.
 Disadvantages of Advertising
• Economic Objections.
• Social Objections.
• Ethical Objections.
 HARM DONE BY
ADVERTISING
• Brand related advertising

• Consumerism

• Cultural Harms of advertising

• Advertising in contrary to Moral Norms

 REFERENCES

• Images from - google.com/images

• Study conducted by Yankelovich Partners

and Harris Interactive.
THANK YOU