ETHICAL ISSUES IN

ADVERTISING
SHWETA
BBA E2
 Introduction
Ethics in advertising means a set of well defined
principles which govern the ways of communication
taking place between the seller and the buyer
According to Vilhjalmur Stefansson ,Ethical
advertising uses the truth to deceive the public
whereas Unethical advertising uses falsehoods to
deceive the public
 ETHICAL ISSUES IN ADVERTISING
Advertisements that are
Drive Desire for Unnecessary Products
Deceptive
Offensive
Promote Unhealthy Products
Create a Sort of Unsatisfied Society
Dangerous Stunts
Improper Language Usage
 ETHICAL ISSUES IN ADVERTISING
Drive Desire for unnecessary
products Offensive products
 ETHICAL ISSUES IN ADVERTISING
Deceptive Advertisement Dangerous stunts
 CONT...
Promote Unhealthy Products Create a sort of unsatisfied society
 Controlling Body to Check Ethical Issues
in Indian Advertising
Advertising Agencies Association of India (AAAI)
Advertising Standard Council of India (ASCI)
 Advertising Standard Council of India
Advertising Standard Council of India.
Self Regulatory Organization (SRO)
The objectives of ASCI are to make sure advertisers and
advertisements are
Truthful and Honest
Not offensive
Not hazardous to society
Fair with competitors
THANK YOU