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Presented By:-

Ashutosh Mishra
Galgotias Business
School
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 Advertisement is a form of communication

intended to persuade an audience (viewers,
readers or listeners) to purchase or take
some action upon products or services.
 It includes the name of a product or service
and how that product or service could benefit
the consumer.
Social Aspects of Advertising

Positive Social Impacts

 Advertising as a public welfare is a
positive social impact.
 Advertising also acts as an educator
in the sense that it educates people
what is good and what is bad for
them.
 Advertisement increases the
standard of living.
Social Aspects of Advertising

 Negative Social Impact

 Advertising plays with emotions and encourages
people to think that buying and depleting are the
activities of life.
 Advertising is superficial because many ads
carry little actual product information
 Some ads create confusion and
misunderstanding.
Economical Aspects of Advertising

 Without advertising, the media including

newspapers, television and radio would
have never been much strong.
 we can see a major economic infrastructure
based around advertising, in which the big
companies fund subsidize the commercial
media in the way of advertisements.
Economical Aspects of Advertising

 The major economic negative aspect of

advertising is that it boosts the price of goods
and services
 A country’s level of ad spending is
proportional to its standard of living.
Ethical Aspects of Advertising

 Ethics are the moral standards against which

behavior is judged.
 Advertising to Children—Issues
– Advertising promotes superficiality and
materialism in children.
– Children are inexperienced and easy prey.
– Persuasion to children creates child-parent
conflicts.
Ethical Aspects of Advertising

 Advertising Controversial Products

– Critics question the “targeting” of
minorities.
 Tobacco, alcohol, gambling and
lotteries are product categories of
greatest concern.
Legal Aspects

 In India there is Advertising Agency’s

Association of India (AAAI) that supervises
the affairs of the industry. There is a body
called Advertising Standards Council of India
(ASCI), which looks at issues pertaining to
regulation of advertising.
 The advertising of controversial products
such as cigarettes and Liquor is subject to
government regulation in many countries.
For instance, the tobacco industry is
required by law in India to display statutory
warnings cautioning consumers about the
health hazards of their products.
Key Regulatory Agents
– Federal Trade Commission (FTC)
 Wide range of regulatory programs and remedies
– Federal Communications Commission (FCC)
– Food and Drug Administration (FDA)
– U.S. Postal Service
– Bureau of Alcohol, Tobacco, and Firearms