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    chetan chauhan
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    Ethics in advertising are focused on ensuring advertising is truthful, fair, and socially responsible. Key areas of focus include truthfulness and accuracy of claims, fairness and avoiding deception of consumers, social responsibility to communities, and respecting privacy. Ethical issues that can arise involve exploiting stereotypes or gender roles to sell products, or prioritizing profit over consumer safety or environmental concerns, such as cigarette companies concealing health risks.

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    Ethics in advertising are focused on ensuring advertising is truthful, fair, and socially responsible. Key areas of focus include truthfulness and accuracy of claims, fairness and avoiding deception of consumers, social responsibility to communities, and respecting privacy. Ethical issues that can arise involve exploiting stereotypes or gender roles to sell products, or prioritizing profit over consumer safety or environmental concerns, such as cigarette companies concealing health risks.

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    50 views5 pages

    Ethics in Advertisement

    Uploaded by

    chetan chauhan
    Ethics in advertising are focused on ensuring advertising is truthful, fair, and socially responsible. Key areas of focus include truthfulness and accuracy of claims, fairness and avoiding deception of consumers, social responsibility to communities, and respecting privacy. Ethical issues that can arise involve exploiting stereotypes or gender roles to sell products, or prioritizing profit over consumer safety or environmental concerns, such as cigarette companies concealing health risks.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Ethics In Advertising

    Ethics In Advertising
    Ethics in advertising are the moral principles and guidelines that govern the way
    businesses communicate with consumers through their ads. It's about ensuring that
    advertising is truthful, fair, and socially responsible.

    Here are some key areas of focus in advertising ethics :


    • Truthfulness and accuracy
    • Fairness and non-deception
    • Social responsibility
    • Respect for privacy
    Ethical Issues
    • Issue: Exploiting stereotypes and gender roles to
    sell products.
    ⚬ Example: Don Draper's campaign for a
    cigarette brand uses sexist imagery to appeal
    to male smokers.

    • Issue: Prioritizing profit over consumer safety and


    environment.
    ⚬ Example: Cigarette companies concealing
    negative health impacts through
    advertisements.
    Thank
    You

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