The Seven C’s of

Communication

By: Farooq Bilal.

The Seven C’s of Communication

What is 7Cs?
The Seven C’s of Communication

7 Principles of effective
communication.

1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness
The Seven C’s of Communication

7 C’s Can Be Applied for both

 Oral
 Writing
The Seven C’s of Communication

1.Completeness
 Provide all necessary information.
 Answer all questions asked.
 Give something extra, when desirable.
The Seven C’s of Communication

1.Completeness
Provide all necessary information.

>. Accurate understanding.

>. W questions are useful.

The Seven C’s of Communication

1.Completeness
Answer all Questions asked.

>. Replying inquiry.

>. List the needed details.

The Seven C’s of Communication

1.Completeness
Give something extra, when
desirable.

>. Answer in extraordinary way.

The Seven C’s of Communication

2. Conciseness.
 Wipe out wordy expression.
 Add only relevant information.
 Avoid unnecessary repetition.
The Seven C’s of Communication

2.Conciseness.
Wipe out wordy expression.
>. Using Single-words instead of too long.
>. Bullet your words
 The Seven C’s of Communication

2.Conciseness.
For Example;

 Due to the fact that Because

 In due course
Soon
 At this time Now
 Few in number Few
 On a weekly basis Weekly
 In spite of the fact Although
that
Until
 Until such time as
Meet
 Meet together
The Seven C’s of Communication

2.Conciseness.
Add only relevant information.

>. Stick to the point.

>. Delete irrelevant statements.
>. Avoid long introduction and
Unnecessary explanations
>. Talk to the point
The Seven C’s of Communication

2.Conciseness.
Avoid unnecessary repetition.

>. Do not repeat the words or ideas

unnecessary.
The Seven C’s of Communication

3.Consideration.
 Focus on “you” instead of “I” and “we”.
 Show audience interest in the receiver.
 Emphasize positive, pleasant facts.
The Seven C’s of Communication

3.Consideration.
Focus on “you” instead of “I” and “we”.

>. Creating a YOU attitude.

>. Assume you know people needs.
>. Do not use YOU in insensitive cases.
The Seven C’s of Communication

3.Consideration.
Show audience interest in the receiver.

>. Talk about receiver benefits.

The Seven C’s of Communication

3.Consideration.
Emphasize positive, pleasant facts.
>. Be Optimistic.

Favorably Unfavorable
Happy Unhappy
Help Hopeless
Generous Reject
Pleasure Trouble
Loyal Unfair
Thanks Regret
The Seven C’s of Communication

4.Concreteness.
 Use specific facts & figures.
 Put actions in your verbs.
 Choose vivid, image-building words.
 The Seven C’s of Communication

4.Concreteness.
Use specific facts & figures.

>. Use precise statements instead of vague

words.

Instead of writing;
Student GMAT scores are higher

It should be written;
In 1996 the GMAT scores averaged 600; by 1997 they had risen to 610.
The Seven C’s of Communication

4.Concreteness.
Use specific facts & figures.

>. Some Vague words.

Slightly
Small
Soon
A few
Almost
Several
The Seven C’s of Communication

4.Concreteness.
Put actions in your verbs.

>. Use active voice.

>. Use action in verbs, Not in nouns.
The Seven C’s of Communication

4.Concreteness.
Choose vivid, image-building words.

>. Use impressive and appealing worlds.

The Seven C’s of Communication

5.Clarity.
 Choose Precise, concrete and familiar
words.
 Construct effective sentences and
paragraphs.
The Seven C’s of Communication

5.Clarity.
Choose Precise, concrete and familiar
words.

>. Use Simple & famous words.

>. Write your purpose clearly.
The Seven C’s of Communication

5.Clarity.

Familiar Words Pretentious Words

About Cirea (L)

After Subsequent
Home Domicile
For example E.g.
Pay Remuneration
Invoice Statement of payment
The Seven C’s of Communication

5.Clarity.
Construct effective sentences and
paragraphs.

>. Length. (Sentence <40 words)

>. Unity. (One main idea in one paragraph)
>. Coherence. ( Say clearly)
>. Emphasis. (Choose correct sentence to
focus on it.
The Seven C’s of Communication

6.Courtesy.
 Be sincerely tactful, thoughtful and
appreciative.
 Use expression that show respect.
 Use nondiscriminatory expressions.
 The Seven C’s of Communication

6.Courtesy.
Be sincerely tactful, thoughtful and
appreciative
Tactless, Blunt More Tactful

Stupid letter; I Its my

cant understand understanding……
any of it.
The Seven C’s of Communication

6.Courtesy.
Use expression that show respect.

>. Avoid irritating expressions.

>.Avoid using questionable humor.
The Seven C’s of Communication

6.Courtesy.
Use nondiscriminatory expressions.

>. Use language for all kind of people.

The Seven C’s of Communication

7.Correctness.
 Use the right level of language.

 Check the accuracy of figures, facts

and words.
 The Seven C’s of Communication

7.Correctness.
Use the right level of language.

More Formal Less Formal

Participate Join
Procure Get
Endeavor Try
Ascertain Find out
utilize Use
The Seven C’s of Communication

7.Correctness.
Check the accuracy of figures, facts
and words.

>. Verify your numerical data.

>. Double check your totals.
>. Ask someone else to read you
message.
Thanks.