7 principle of commutation

C O M P L E T E N E S S C O N C I S E N E S S C O N S I D E R A T I O N C O R R E C T N E S S

C O N C R E T E NE S S
C O U R T E S Y C L A R I T Y

Completeness
Completeness mean you have to answer all the

necessary and unnecessary question to the audience A complete commutation always give additional information and facts whenever it is required by the audience complete commutation helps in better decision making by the audience and receiver of message as they get all the desire result In completeness the sender should Focus on the objective and key points and make sure what you want to achieve is clear without guessing

Consideration
consideration demands to put oneself in the

place of receiver while composing a message Consideration include you have information of the problem according to the circumstance of receiver Consideration means that you prepare every message with the recipient in mind and try to put yourself in his place. Focus on YOU instead of I and WE Show the audience benefit or entrust in the receiver

Emphasize positive and pleasant facts

Conciseness

Conciseness means to Eliminate wordy expressions,

Include only relevant material Avoid unnecessary repetition Conciseness save time for both sender and receive We should avoid repletion Achieving conciseness does not mean to loose completeness of message

Clarity
and easy sentence structure in composing the message clarity is presenting ideas with simple words
Clarity demands the use of simple language

clarity in presenting ideas it is easy for the

receiver to understand the idea being conveyed We always use short and familiar words so that our reader can easily understand the ideas We should construct effective sentence and paragraph

Correctness

Correctness means punctuation, grammar, fact an

figures and words must be correct Avoid mistake in words and capitalization The term Correctness also mean the following three characters Use the right level of language Check accuracy of figures, facts and words Maintain acceptable writing mechanics

Courtesy
Courtesy is a quality that enables your request to be

fulfilled without killing any hopes. you have to be thoughtful and appreciative and you have to express words that show respect Be sincerely tactful and appreciative Use expression that show respect

Concrete ness
Concreteness means that message should be specific

instead of general. When you talk to your client always use fact and figures instead of generic or irrelevant information the following guidelines should help you to compose Concrete, Convincing messages: Use specific facts and figures . Choose image building words. Avoid uncertainty .