The 7 C’s of communication

Communication
Communicating effectively is the key to successful leadership. Leaders who communicate well
lead more effectively. The 7 Cs of communication help leaders convey important messages that
are understood easily, improving engagement and productivity.
The 7 C’s of communication:- The 7 C’s of communication are 7 attributes that you need to
keep in mind while communicating your message, named as 7 C’s because all start with the
alphabet ‘C’. Which are applicable to both written as well as oral communication. These are as
follows:

1. Clarity
2. Correctness
3. Conciseness
4. Courtesy
5. Concreteness
6. Consideration
7. Completeness

Clarity

Convey your message in an easy-to-

understand manner. Use short simple
sentences while speaking or writing. You
should know what you wish to say and
how to say it. Practicing clarity in your communication ensures that the message is received
accurately

Correctness

Correctness in communication implies that there are no grammatical errors in

communication. Always proofread your work before presenting it. No matter what subject,
language, or medium you choose, it’s essential that the message you convey is correct.

Conciseness

Never use more words than is necessary. Concise means to be to the point without using a lot of
words. Avoid using filler words like “you see”, “at this point of time”, you need to ask yourself
if there are any unnecessary sentences and if you have written the same points multiple times.
Being concise saves the time of both you and your reader and adds value to your message.
Courtesy
Being courteous is the most important attribute of communication. Always be friendly and
honest. Respect the speaker while you communicate. You must ensure that you are sincere,
thoughtful, and do not use discriminatory language. Courteous message is positive and focused
at the audience.

Concreteness

Concrete communication implies being particular and clear rather than fuzzy and general.
Concreteness strengthens the confidence.  A concrete message is solid and specific. Avoid
ambiguity in your messages to help your audience understand your point easily.

Consideration

Consideration implies “stepping into the shoes of others”. Effective communication must take
the audience into consideration, i .e, the audience’s viewpoints, background, mind-set, education
level, etc. This will result in positive outcomes during your interactions. The strength of a
powerful speaker or communicator is that he or she relates to his audience and makes them feel
involved.

Completeness

The communication must be complete. It should convey all facts required by the audience. When
your message is complete, your audience knows exactly what needs to be done. Make sure all the
facts you want to convey in your message are accurate. Incomplete messages often receive poor
responses.

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Topic 7 Cs