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  • Anuradha Gawde 72 Anamika Lad Neetu Waghmare Jagdish Katarkar Chetan More

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    ajeshmohanan
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    The document summarizes the marketing strategy for a beauty product brand called Viva. It outlines the company leadership, slogan, packaging strategy, promotional contests, distribution incentives, celebrity ambassador, target markets of women ages 12-40 in major cities, and advertising channels of print, TV, and website. The goal is to position Viva as making women feel fresh through an attractive look.

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    The document summarizes the marketing strategy for a beauty product brand called Viva. It outlines the company leadership, slogan, packaging strategy, promotional contests, distribution incentives, celebrity ambassador, target markets of women ages 12-40 in major cities, and advertising channels of print, TV, and website. The goal is to position Viva as making women feel fresh through an attractive look.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    9 views12 pages

    Anuradha Gawde 72 Anamika Lad Neetu Waghmare Jagdish Katarkar Chetan More

    Uploaded by

    ajeshmohanan
    The document summarizes the marketing strategy for a beauty product brand called Viva. It outlines the company leadership, slogan, packaging strategy, promotional contests, distribution incentives, celebrity ambassador, target markets of women ages 12-40 in major cities, and advertising channels of print, TV, and website. The goal is to position Viva as making women feel fresh through an attractive look.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Viva

    Anuradha Gawde 72
    Anamika Lad
    Neetu Waghmare
    Jagdish Katarkar
    Chetan More
    Slogan

    “Look at me you will see


    what you mean to me”
    Punch Line

    because I know my
    “value.....”
    Mission
    Vision
    Sales Promotional Strategy
     Attractive Packaging

     Brand Ambassador : “ Katrina Kaif”

     VLCC Package

     Miss Viva Contest


    Contd…..

     Gifts to distributors after achieving specific


    target

     Tie up with Doctors

     Providing consultation to customer with


    famous beautician or dermetologist

     Using testimonials in advertisement


    STPD Analysis
    S : Segmentation

    Age : 12 – 40 yrs. Or above


    Sex : Women
    Income : 1,00,000 & above
    T : Target
     Women

    P : Positioning
     All metro cities

    D : Differentiation
     Fell fresh
    Advertisement
     Print Media
     Newspaper
     Magazines like Femina

     TV
     For any query or suggestion
    Contact us:

    www.vivagirls.com
    Thank
    You

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