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    The document outlines two assignments for postgraduate marketing students. The first assignment asks students to pitch an athletic shoe brand as a creative agency, developing a brand name, position, and two sample print ads for both men's and women's magazines. The second assignment tasks students with analyzing the connections between 5 print or TV ads and their corresponding websites, and reviewing eBay's online marketplace to identify tips and services for buyers and sellers as well as which customer groups would most likely use the service.

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    The document outlines two assignments for postgraduate marketing students. The first assignment asks students to pitch an athletic shoe brand as a creative agency, developing a brand name, position, and two sample print ads for both men's and women's magazines. The second assignment tasks students with analyzing the connections between 5 print or TV ads and their corresponding websites, and reviewing eBay's online marketplace to identify tips and services for buyers and sellers as well as which customer groups would most likely use the service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1 views1 page

    PG Assignment

    Uploaded by

    hiteshvig
    The document outlines two assignments for postgraduate marketing students. The first assignment asks students to pitch an athletic shoe brand as a creative agency, developing a brand name, position, and two sample print ads for both men's and women's magazines. The second assignment tasks students with analyzing the connections between 5 print or TV ads and their corresponding websites, and reviewing eBay's online marketplace to identify tips and services for buyers and sellers as well as which customer groups would most likely use the service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    From : Sharmistha Ray Ghosh (Faculty,IMC and Advertising)

    To :Swapna (PG Course C-ordinator)

    Sub :Assignment outlines for PG Planmanche students

    1)Advertising Assignment

    As an agency you are pitching for an athletic shoe account. What


    approach would you consider? You have to wear 2 caps.
    a. As a Brand Steward -Name, position and launch the new brand
    b. As a Creative partner –develop an idea for the campaign and rough
    out two sample ads.

    Remember : the print ad will run in both men’s and women’s magazines as
    well as fitness and trade magazines.

    IMC Assignment

    a) Pick five print or television advertisements that provide Websites. Go


    to each site. Is the website a natural extension of the advertisement?
    What connection or similarities did you see between the website and
    the advertisement?

    b) E-bay. Access the website to see what type of products it sells.


    Examine the buyers corner. What tips are given for buyers? What
    services does e-bay offer to buyers? What tips and services are listed
    on the website for sellers ? What are the advantages and disadvantages
    for buyers and sellers. Which members of the buying community
    would be the most likely to use this service.

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