CONSUMER PERCEPTION ON

WEALTH MANAGEMENT
PRODUCTS OF STANDARD
CHARTERED BANK IN LUDHIANA

Presented By:
ROHIT AGGARWAL
RS1903 B24
10904045
TABLE OF CONTENTS
 Objective of the study
 Introduction of the company

 Introduction of the topic

 Research methodology

 Data analysis and findings

 Recommendation
OBJECTIVE OF THE STUDY
 To study the customer investment preferences in
Ludhiana.
 To study the customer risk preferences in Investment.
 INTRODUCTION OF STANDARD
CHARTERED BANK
 Standard Chartered Bank is a British bank headquartered
in London with operations in more than seventy
countries.
 1,700 branches and employs 73,000 people.

 The name Standard Chartered comes from the two

original banks from which it was founded—The
Chartered Bank of India, Australia and China and The
Standard Bank of the British South Africa
CONT….
 In 2000, Standard Chartered acquired Grind lays Bank
from ANZ Bank, increasing its presence in private
banking and further expanding its operations in India and
Pakistan. In India, Standard Chartered integrated most of
Grind lays' operations, making Standard Chartered the
largest foreign bank in the country,
PRODUCTS OFFERED BY SCB
 Bank deposits
 Equity shares

 Mutual funds

 ULIP

 Insurance

 SIP
 INTRODUCTION OF WEALTH
MANAGEMENT
“Wealth Management is an all inclusive set of strategies
that aims to grow, manage, protect and distribute assets
in a much planned systematic and integrated manner."
RESEARCH METHODOLOGY

 Research Design : Descriptive

 Data Collection : Primary & Secondary

 Sample Frame:

The universe of the study consists of consumers of

various wealth management products, residing in
Ludhiana.
 Sample Size: 50

 The Sample includes both males and females, of

different age-groups and having different socio-
economic background.
LIMITATIONS OF THE STUDY
 Based on subjective opinion
 Accuracy of the results are limited by the reliability tools
of investigation
 Behavior is dynamic in nature
ANALYSIS OF DATA
 AGE-WISE DISTRIBUTION OF RESPONDENTS

Below 35 years 35-50 years Above 50 years

36%
40%

24%
ANALYSIS OF DATA
 OCCUPATION WISE DISTRIBUTION OF
RESPONDENTS
Salaried Self Employed Retired

6%

24%

70%
ANALYSIS OF DATA
 SEX WISE DISTRIBUTION OF RESPONDENTS

Male Female

46%

54%
ANALYSIS OF DATA
 Do you Know about Standard Chartered Bank?
yes no

36%

64%
ANALYSIS OF DATA
 Types of bank preferred

Public Sector Private Sector

42%

58%
ANALYSIS OF DATA
 Types of deposit bank account preferred

For Higher returns To meet Future Contingencies

For tax Benefit For Savings

16%

14%
50%

20%
ANALYSIS OF DATA
 MOST PREFERRED WEALTH MANAGEMENT
INSTRUMENT

25

20

15

No. of respondents

10

0
Bank Deposits Insurance Mutual Funds Equity Shares SIPs
ANALYSIS OF DATA
 Reason for choosing the product / service

Efficient Service Convenient Location Good Image Interest Rate

12%

38%

26%

24%
ANALYSIS OF DATA
 Reason for investment

For Higher returns To meet Future Contingencies

For tax Benefit For Savings

16%

14%
50%

20%
ANALYSIS OF DATA
 Preference for equity- based fund

40

35

30

25
No. of Respondents
20

15

10

0
Yes No
FINDINGS

 Bank deposits are the most preferred Instrument

 It is found that most people find Public Sector Banks
more reliable
RECOMMENDATION
 They has to increase awareness in Ludhiana they start
promoting their products
 They have to spend on advertisement and to aware about
the schemes of their products
THANK YOU….!