TEAM NO SLEEP

CURRENT SCENARIO
SITUATION

1
PROBLEM
BEING THE ULTEMATE ONLINE SHOPPING DESTINATION, CARTYOURSHOP STARTED
ITS JOURNEY IN 2015
ANALYSIS

TARGET
AUDIENCE 2 ONLINE SALES INCREASED BY 70-80% COMPARED TO THE REGULAR TIME

BIG IDEA

3
PEOPLE LOSING THEIR TRUST FOR MANY ONLINE BUSINESS PLATFORMS’
STRATEGIC
UNREALISTIC BEHAVIOUR
MODEL

ACTION
PLAN 4 CARTYOURSHOP WANTS TO MOVE FROM B2B TO B2C AS QUALITIFUL AND
RELIABLE ONLINE PLATFORM
TIMELINE

FINANCIAL

FEASIBILITY

OVC STORY
 PROBLEM IDENTIFICATION
SITUATION

PROBLEM
KEY ISSUES THE CORE
ANALYSIS
PROBLEM

1
TARGET
AUDIENCE
COMPETITOR’S EXAGGERATED STRATEGY
BIG IDEA

STRATEGIC
MODEL
2 ABSENSE OF PEOPLE CONSCIOUSNESS
ABOUT E-COMMERCE EXISTING

3
ACTION
COMPETITIVE
PLAN EXCESSIVE DELIVERY TIME MARKET
TIMELINE

FINANCIAL
4 INADEQUATE REGULATION OF
E-COMMERCE BUSINESS
FEASIBILITY

OVC STORY
5 LACK OF AFTER-SALES SERVICE
 INDUSTRY ANALYSIS
SITUATION

PROBLEM

ANALYSIS

TARGET
AUDIENCE Market Size: Services: Nature:
USD 1.6 BILLION Wearables, Grocery,
Oligopolistic
BIG IDEA Electronics,
Accessories,
STRATEGIC home and kitchen
MODEL appliances,
Beauty and health
ACTION
PLAN

TIMELINE POWER OF POWER OF COMPETITIVE THREAT OF THREAT OF NEW

SUPPLIERS BUYERS RIVALRY SUBSTITUTES ENTRY
FINANCIAL
LOW HIGH HIGH HIGH HIGH
FEASIBILITY

OVC STORY
 COMPETITORS ANALYSIS
SITUATION

PROBLEM

ANALYSIS

TARGET AREA COVERS Whole Bangladesh Whole Bangladesh

Only Dhaka city
AUDIENCE

BIG IDEA
Market Position 1st 2nd 3rd
STRATEGIC
MODEL

ACTION Desh Shera Make the life of

PLAN
Positioning
eCommerce Happy Shopping the people easier
Statement
TIMELINE

Search Traffic 2231225 2012140 357216

FINANCIAL

FEASIBILITY

OVC STORY

Source: seoaudit.agency
 SWOT ANALYSIS
SITUATION

PROBLEM

ANALYSIS

TARGET
STRENGTHS OPPORTUNITIES
AUDIENCE  Branded, Trendy, Quality  Vast e-commerce potential
products  Emerging Online market
 Product variation  Emerging mobile banking
BIG IDEA
 Online shopping  International Purchase and
 Secure transaction transactions
STRATEGIC  Secure Delivery

EXTERNAL
INTERNAL

MODEL  Best shopping experience

ACTION
PLAN
WEAKNESSES
  THREATS
TIMELINE  Competitive market  Upcoming native competitors
 Changing shopping behavior  International giants
FINANCIAL  Low tendency to spend on  Predatory pricing strategies by
luxury items competitors
FEASIBILITY  Product and Quality
Oriented  Lower internet availability
 Low brand recognition
OVC STORY
 TARGET AUDIENCE
SITUATION

PROBLEM GEOGRAPHIC REGION DENSITY

Mostly Domestic Urban Areas
ANALYSIS

TARGET AGE LIFE-CYCLE STAGE INCOME

AUDIENCE DEMOGRAPHIC 18-45 Bachelor and Married Mid to High

BIG IDEA

STRATEGIC PERSONALITY Degree of Loyalty Benefits Sought

MODEL BEHAVIORAL Reserved and Cost-conscious Hard core loyal and High quality within an
individuals Switchers Affordable Price
ACTION
PLAN

TIMELINE
TENDENCY TECH KNOWLEDGE
PSYCHOGRAPHIC Dependent on Home
FINANCIAL
Delivery HIGH
FEASIBILITY

OVC STORY
 BIG IDEA
SITUATION

PROBLEM

ANALYSIS

TARGET
AUDIENCE

BIG IDEA

STRATEGIC
MODEL ১০০% ক্যাশব্যাক ১০০% নিশ্চয়তা
ACTION
PLAN

TIMELINE BIG IDEA MEANING

Cashback, discount, coupon, and all other unrealistic offer floating around in e-commerce world. Customer
FINANCIAL stumble between genuine and ‘Gulistan’ product. We don’t offer such offer. Rather we believe in 100%
assurance of quality and service.
FEASIBILITY

OVC STORY
 STRATEGIC MODEL
SITUATION

PROBLEM

ANALYSIS

TARGET
AUDIENCE

BIG IDEA

STRATEGIC PRE-SALES ENGAGEMENT POST-SALES

MODEL

ACTION
PLAN

TIMELINE

FINANCIAL

FEASIBILITY

OVC STORY
 ACTION PLAN
SITUATION
PRE-SALES PHASE
PROBLEM

ANALYSIS
LAUNCH EVENT
TARGET
AUDIENCE
LAUNCH DATE: NOVEMBER 27
BIG IDEA (BLACK FRIDAY)
STRATEGIC
MODEL WHY?

ACTION Black Friday is significant for shopping.

PLAN This day creates hype for online purchase
and deals across the country.
TIMELINE

FINANCIAL

FEASIBILITY

OVC STORY
 WEBSITE
SITUATION

PROBLEM

ANALYSIS

TARGET
AUDIENCE

BIG IDEA

STRATEGIC
MODEL

ACTION
PLAN

TIMELINE

FINANCIAL

FEASIBILITY

OVC STORY
 E-Commerce awareness campaign
SITUATION

PROBLEM

ANALYSIS Split it out What do you think?

TARGET
AUDIENCE Know the
BIG IDEA
Let us know difference
STRATEGIC
MODEL your struggle in between ‘Branded’
ACTION
online shopping and ‘Chokbazar’
PLAN

TIMELINE
products
FINANCIAL

FEASIBILITY

OVC STORY
 ENGAGEMENT PHASE
SITUATION Powerful Apps
PROBLEM

ANALYSIS 5 daily needed apps e.g. Share It,

Facebook, YouTube, MX player etc.
TARGET
AUDIENCE

BIG IDEA Applied the Bite Approach of ad

STRATEGIC
MODEL
Share It, Facebook, Mx Player for young
ACTION generation
PLAN

TIMELINE
YouTube for housewife who watch
FINANCIAL cooking show on it
FEASIBILITY

OVC STORY
 Search Engine Optimization
SITUATION

PROBLEM

ANALYSIS

TARGET
AUDIENCE

BIG IDEA

STRATEGIC
MODEL

ACTION
PLAN

TIMELINE

FINANCIAL

FEASIBILITY

OVC STORY
 ACTION PLAN
SITUATION
POST-SALES PHASE
PROBLEM

ANALYSIS

TARGET
AUDIENCE

BIG IDEA Loyalty Card for regular customers

STRATEGIC
MODEL 10% discount on every purchase

ACTION Purchase points adds to customers accounts

PLAN

TIMELINE

FINANCIAL

FEASIBILITY

OVC STORY
 TIMELINE
SITUATION

PROBLEM

ANALYSIS

TARGET
AUDIENCE

BIG IDEA

STRATEGIC
MODEL

ACTION
PLAN

TIMELINE

FINANCIAL

FEASIBILITY

OVC STORY
 FINANCIALS
SITUATION

PROBLEM

ANALYSIS

TARGET
AUDIENCE

BIG IDEA

STRATEGIC
MODEL

ACTION
PLAN

TIMELINE

FINANCIALS

FEASIBILITY

OVC STORY
 FEASIBILITY
SITUATION

PROBLEM

ANALYSIS

TARGET
AUDIENCE

BIG IDEA

STRATEGIC
MODEL

ACTION
PLAN

TIMELINE

FINANCIALS

FEASIBILITY

OVC STORY
 OVC STORY
SITUATION

PROBLEM

ANALYSIS

TARGET
AUDIENCE

BIG IDEA

STRATEGIC
MODEL

ACTION
PLAN

TIMELINE

FINANCIALS

FEASIBILITY

OVC STORY