Built for the Extraordinary

About the Car

• The Range Rover is a four-wheel drive sport
utility vehicle (SUV) manufactured by Land
Rover in the United Kingdom, owned by the
India-based Tata Motors.
• The Range Rover was first introduced in 1970
and is now in its third generation.
 On The Drive……..
• Interior

• Comfort & Convenience

• Exterior

• Safety & Security

 USP

•Unrivalled off road abilities.

•Luxurious Interiors.

•Exclusiveness.
 Features
• The Range Rover comes with a 375-horsepower,
5.0-liter V-8, or an optional 510-horsepower,
5.0-liter supercharged V-8.
• Both engines are mated to a six-speed
automatic with manual shift feature.
• 4X4 (four wheel drive).
• Luxurious interiors.
• Built for Off Roading, but also great for City
Slicking.
 Target Customers
The target customers would be higher income
people like:
• Actors and Socialites.
• Top Businessmen.
• Rich and Wealthy People.
• Anybody who’s ready to shell out Rs. 4.67
million, to be the proud owner of a Range
Rower.
 Approaching the Customers
• Relate the exclusiveness of Range Rower with
the customers.
• Launch Showrooms in Major cities ie: Mumbai,
Chennai, Delhi, Kolkata.
• Advertise extensively to create awareness.
• Prove the value of our product ie: Range Rower
to our customers.
 Selling Strategy
Step 1:
• Scan classified ads, online and in local
newspapers, to see other’s pricing strategies.

• Start out with free ads, such as notices on

bulletin boards and free online sources like
Craigslist.
Step 2:
• Emphasize our new car's special features and
advantages to prospective buyers.
• Let interested parties know that any repairs
will be covered for a specified length
of time, giving them peace of mind.
• Also offer free towing services for certain
period of time.
Step 3:
• Negotiation is an unofficial part of the new car
buying game.
• Buyers want to feel like they are getting a
bargain, so we’ll have to be prepared to come
down on the price.
• Know our bottom line, and if the buyer makes
an offer that is too low, we’ll be prepared with
a Counter Offer.
 Customer Feedback
• Make sure whether we have convinced that
customer by taking his feedback.
• As mentioned earlier make him counter offers.
• If the buyer does not accept it, thank him/her
for their time and move on until the next
prospective purchaser comes along.
Thank You