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http://www.docstoc.

com/docs/19373023/Hero-Honda-Strategies

http://www.scribd.com/doc/27186470/Two-Wheelers-Industry-in-India

http://www.icmrindia.org/casestudies/catalogue/Marketing/Honda%20Marketing%20Strategies
%20in%20India-Marketing.htm

http://www.scribd.com/doc/27797997/two-wheeler-automobile-marketing-strategy

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