INTERNATIONAL INSTITUTE OF PROFESSIONAL STUDIES

D.A.V.V-INDORE

Submitted By
Shivkumar ransore
Submitted to Vivak nandanwar
Mr. Anil Goey Ageet Sengwar
Kuldeep uikey
 Retailing
 Retailing is a function of distribution channel.
where one organization or firms supplying of
products or services. and then these directly sale
to consumers. and as will as right time, right place
and right parson.
 Retailing can be defined as the buying and selling
of goods and services. It can also be defined as the
timely delivery of goods and services demanded by
consumers at prices that are affordable.
 Retailing is the different types of business
activities, involves a direct interface with the
customer.
 And provide of Product or Services According to
Consumer need wands and demand.
 Reviews on retailing
 Indian retail industry is the fifth largest in the
world. India retail industry is one of the fastest
growing industries in India, especially over the
last few years.
 With growing market demand, the industry is
expected to grow at a pace of 25-30% annually.
 And the India retail industry is expected to grow
from Rs. 35,000 crore in 2004-05 to Rs. 109,000
crore by the year 2010.

 the retail trade in India had a share of 8-10% in

the GDP. the country. In 2009, it rose to 12%. It is
also expected to reach 22% by 2010.
 Format of retailing
( 7 types)
1. Shopping Mall’s:-

2. Convenience store:-

3. Discount Store:-

4. Departmental store:-

5. M B O’s (Multi Brand Outlets):-

6. Specialty Store:-

7. Super market:-
 shopping
Mall’s
 Shopping malls are an newly & emerging trend in the global area,
And accepted to all over the world.

 The first thing that a BIG housing a variety of shops or

Departments under the building and available of different types
of products and goods, and provide goods and services.

 A shopping mall which is designed to service a larger area than a

conventional shopping for consumer in shopping mall.

 All product/goods and servicing available under One roof.

 According to Consumers want's and Demands and as will as a

better shopping experience bases gave rise to the emergence of
shopping malls in India.
this format of shopping malls has become so popular all over the
world, and in this format Consumer Comfortable and Suitability,
and especially so in India.

Some important Example in indore.

 Treasure Island mall in Indore.
 Mangal city in indore.
 Central mall in indore.
Advantages of shopping Malls:-
Better products & services then other Stores.
Product or service price mostly have low.
Increment in economic growth from shopping
malls.
Freedom in choosing of product.
Disadvantages of Shopping Malls:-

When consumer to shopping that time have to

Confuse both of brands.
Fixed price NO bargaining buying at product or
service.
Very expensive comparisons then other retail
outlets.
 Convenience store
 Convenience Store Provide and availability of product
of goods, and Convenience of consumer located near
residential areas.
 Convenience stores are small-sized stores and
concludes some an limited range.
 They are open for limited period of the a day, and have
a limited variety of stock (product or goods) and
convenience products.
 And different peoples are like diff. needs or wants,
and provide different types of product or Services for
According to consumer convenience.
 From the Convenience stores we can take products or
Services very quicker and fastliy shopping and service.
 At the convenience stores product or services Prices
are higher.
 The convenience stores are successful launch in
India.
 Convenience Stores are one of the formats of the
Indian retailing stores.
 If we discussed about convenience stores Example so
that the - Kirana is the most common outlet forms
for the Convenience Store.
 convenience stores service the purpose of the
housewives who definitely wants to avoid travelling
long distances to purchase daily needs.
 At the convenience stores we can tough of Any
product or items.
Example:
Reliance Fresh Store in all over
India.
Pakiza Store In Indore
 Department stores

 A department store is a retail establishment which

specializes in satisfying a wide range of the
consumer's.
 consumer's personal and residential durable goods
product needs; and at the same time offering the
consumer a choice multiple merchandise lines,
 At the departmential avilable variable products and
goods with different-2 price,and and awalabl in all
product categories.
 Department stores usually sell products including
apparel, furniture, home appliances, electronics, and
additionally select other lines of products
 such as - paint, hardware, toiletries, cosmetics,
photographic equipment, jewellery, toys, and
sporting goods.

 A large retail store offering a variety of merchandise and
services and organized in separate departments.
 Department stores with one-price policies and satisfaction
guarantees opened in urban areas across the nation.
 Department stores have always had to identify their niche
with the public.
 Department stores are responding, however. Some of the
major companies are experimenting with centralized
checkouts for customer convenience,
 Department stores began in the mid-nineteenth century
when transportation enabled wholesalers and retailers to
offer a wide variety of goods to urban buyers.
Example: Pakiza Store in Indore And ujjain.
 discount store
 A discount store is a type of department store, which sell
products at prices lower than those asked by department
stores and other traditional retail outlets.
 Most of goods; others specialize in such merchandise as
jewelry, electronic equipment, or electrical appliances.
 Discount stores are not variety stores, which sell goods
at a single price-point or multiples thereof (£1, $2, etc.).
 Discount stores differ from variety stores in that they
sell many name-brand products, and because of the wide
price range of the items offered.
 Discount stores are more popular in the United States
than other countries.
 discount stores were more popular than the average
supermarket or department store.
 discount stores were more popular than the average
supermarket or department store. The look of
discount stores also began to change in the 1950s as
leading discounters
 After World War II, discount merchandising grew
rapidly.
 MULTI-BRAND OUTLET
 A multi-brand outlet gives customers options to pick
and choose from the array of products and it gives
them the scope to go for a comparative appraisal with
other brands on the platter.
 While, on the other hand, the exclusive outlets don’t
give customers options.
 It’s a fact that multi-brand retail owners cannot
afford to stock the entire range of any particular
brand.
 which have dedicated persons to help the customers
to choose the product, which meets their demands
well.
 “And the most important thing is that the products
are not overcharged”,
Multi-brand outlets advantages:-
1. they have more freedom to make decisions.
2. a multi-brand store it satisfies his hunger for
choice on both the time and space parameters.
3. save the time, and even save on the cost of
purchase.
4. Regarding to Mostly deferent types of product
or brands related to skim provide at MBO.

Multi-brand outlets disadvantages:-

1. Offering multiple choices often leaves the
buyer confused.
2. Consumer can not give problem and secessions
about product brand.
 Specialty store
 A specialty store is a store, usually retail, that offers
specific and specialized types of items.
 These stores focus on selling a particular brand, or a
particular type of item.
For example, a store that exclusively sells cell
phones or video games would be considered specialized.

 the specialty store can carry a diverse range of

products. Though Gap specializes in clothing,
 In other cases, the specialty store is not brand sensitive,
but offers certain kinds of items that could all be loosely
classed together.
 Another example of the specialty store is a store that
sells one kind of item only, like cell phone stores or
video game stores. Product selection is usually wide
at a store like Electronics Boutique,
 A cell phone specialty store might sell many different
cell phone brands, in addition to offering access to
contracts with a specific cell phone company.
 Some specialty stores are not linked to a chain of
stores, but operate from a single location.
 Even though prices might be higher at any of the
above types of the specialty store, customers often
prefer the expertise offered by small stores,

Examples:-
Nokia mobile store
Idea cellular service Store
Sony Electronic Servicing Store etc.
 Super store
 a superstore is a large retailer who stocks and sells
a wide variety of merchandise including groceries,
clothing and general supplies, or a large store that
sells a massive quantity of goods in one product line
such as electronics or shoes.
 best example of a superstore is Wal-Mart. A
superstore is also referred to as a super center or
mega-store.
 noun A very large retail store that stocks highly
diversified merchandise, such as groceries, toys,
and camera equipment,
 a wide variety of mechandise in a specific product
line, such as computers or sporting goods.