A STUDY OF

COMPARATIVE STUDY OF
BAJAJ AND HERO HONDA
A PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

BY
SHILACHI TIRKEY
(BBA/2013/08)
MAYUR KR GAHLAUT
(BBA/2028/08)
VIVEK JAIN
(BBA/2033/08)
JAI PRAKASH PASWAN
(BBA/2154/08)

DEPARTMENT OF MANAGEMENT
BIRLA INSTITUTE OF TECHNOLOGY
MESRA-835215, RANCHI
(LALPUR EXTENSION CENTRE)

SUBMITTED TO-
SAYONTANI MAM
 DECLARATION OF CERTIFICATE

This is to certify that our work presented entitled “COMPARATIVE STUDY OF

BAJAJ AND HERO HONDA” in partial fulfillment of the requirement of the
award of the degree of Bachelor of Business Administration of Birla Institute
of Technology Mesra Extension Centre Lalpur,Ranchi is an authentic work
carried out under my supervision and guidance.
To the best of my knowledge, the content of this project doesn’t from a basis for
the award of nay previous degree to anyone else

SIGNATURE:-

SAYONTANI MAM
CERTIFICATE OF APPROVAL

The foregoing project entitled “Recent Trend in Mobile and DTH Recharge
Market with Reference to Oxigen” is hereby approved as a creditable study
research topic and has been presented in satisfactory manner to warrant its
acceptance as prerequisite to the degree for which it has been submitted.
It is understood that by this approval, the undersigned do not necessarily
endorse and conclusion drawn or opinion expressed therein , but approved the
project report for the purpose for which it is submitted.

(Internal Examiner) (External Examiner)

(Head Of the Department)

ACKNOWLEDGEMENT

We are grateful to Sayontani mam whose guidance and help is been extremely
beneficial in the preparation and completion of this project on Comparative
study of Bajaj and Hero Honda.
The faculties had been the source of inspiration,valuable information and
suggestion during the course of preparation of this project feasibility
report.Special thanks to all the respondents who helped us in collection of data
required for the study.
Last but not the least:we would like to thank our friends and family for their
constructive suggestion.
CONTENT

SL.NO TOPIC
1. OBJECTIVES
2. INTRODUCTION

Bajaj
Hero Honda
3. RESEARCH METHODOLOGY
4. ANALYSIS AND INTERPRETATION
5. CONCLUSION
6. LIMITATIONS
7. ANNEXURE

Questionnaire
8. BIBLIOGRAPHY
OBJECTIVES:-

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.
3. To determine the customers satisfaction regarding bikes.
4. To determine the factors influencing the choice of customers regarding
bikes.
 INTRODUCTION
TO HERO HONDA AND BAJAJ
Bajaj Auto limited is one of the largest two wheeler manufacturing company in
India apart from producing two wheelers they also manufacture three wheelers.
The company had started way back in 1945. Initially it used to import the two
wheelers from outside, but from 1959 it started manufacturing of two wheelers in
the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle.
Bajaj scooters and motor cycles have become an integral part of the Indian
milieu and over the years have come to represent the aspirations of modern
India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of
Japan to produce the latest motorcycles in India which are of world class quality
The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of
Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes
Learning, Innovation, Perfection, Speed and Transparency.
Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and
Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in
2005-06. The sales are backed by a network of after sales service and
maintenance work shops all over the country.
Bajaj Auto has products which cater to every segment of the Indian two wheeler
market Bajaj CT 100 Dlx offers a great value for money at the entry level.
Similarly Bajaj Discover 125 offers the consumer a great performance without
making a big hole in the pocket.
PROFILE:
Founder- Jamnalal Bajaj
Year of Establishment- 1926
Industry Automotive - Two & Three Wheelers
Business Group- The Bajaj Group
Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.
Dominant presence in Sri Lanka, Bangladesh,
Columbia, Guatemala, Peru, Egypt, Iran and
Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Office Akurdi
Pune - 411035
India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works · Akurdi, Pune 411035
· Bajaj Nagar, Waluj Aurangabad 431136
· Chakan Industrial Area, Chakan, Pune
411501
E-mail rahulbajaj@bajajauto.co.in
Website www.bajajauto.com

Bajaj Autos Ltd.

Bajaj Auto Limited
Type Public
Founded 1945
Headquarters Pune, India
Key people Rahul Bajaj (Chairman)
Revenue Rs. 1,01,063 billion (2006) or USD 1.87billion
Net income Rs. 17,016 billion

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the
world's 4th largest two- and three-wheeler maker. It is based in Pune,
Maharashtra, with
plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto
makes
motorscooters, motorcycles and the auto rickshaw.

Company's history
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling imported two- and three-
wheelers inIndia. In 1959, it obtained license from the Government of India to
manufacture two- andthree-wheelers and it went public in 1960. In 1970, it rolled
out its 100,000th vehicle. In1977, it managed to produce and sell 100,000
vehicles in a single financial year. In 1985,it started producing at Waluj in
Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a
single financial year. In 1995, it rolled out its ten millionth vehicle and produced
and sold 1 million vehicles in a year.

Time line of new releases

· 1971 - three-wheeler goods carrier
· 1972 - Bajaj Chetak
· 1976 - Bajaj Super
· 1977 - Rear engine Auto rickshaw
· 1981 - Bajaj M-50
· 1986 - Bajaj M-80, Kawasaki Bajaj KB100
· 1990 - Bajaj Sunny
· 1994 - Bajaj Classic
· 1995 - Bajaj Super Excel
· 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Auto rickshaw
· 1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)
· 2000 - Bajaj Saffire
· 2001 - Eliminator, Pulsar
· 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
· 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj
Discover DTS-i
· 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
· 2006 - Bajaj Platina
· 2007 - Bajaj Pulsar-200

Some of the models that Bajaj makes (or has made) are:
Scooters
o Bajaj Sunny
o Bajaj Chetak
o Bajaj Cub
o Bajaj Super
o Bajaj Wave
o Bajaj Legend

Motorcycles
o Kawasaki Eliminator
o Bajaj Pulsar
o Bajaj Kawasaki Wind 125
o Bajaj Boxer
o Bajaj CT 100
o Bajaj Platina
o Bajaj Caliber
o Bajaj Discover
o Bajaj Avenger
o Bajaj Pulsar 220 DTS-Fi
o Bajaj Krystal

Upcoming Models

o Bajaj Blade
o Bajaj Saffire
o Bajaj Sonic

New Image
The company, over the last decade has successfully changed its image from a
scooter
manufacturer to a two wheeler manufacturer, product range ranging from
Scooterettes to Scooters to Motorcycle. Its real growth in numbers has come in
the last 4 years after successful introduction of a few models in the motorcycle
segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.

India has the largest number of two wheelers in the world with 41.6 million
vehicles. India has a mix of 30 percent automobiles and 70 percent two
wheelers in the
country. India was the second largest two wheeler manufacturer in the world
starting in
the 1950’s with the birth of Automobile Products of India (API) that manufactured
scooters. API manufactured the Lambrettas but, another company, Bajaj Auto
Ltd.
surpassed API and remained through the turn of the century from its association
with
Piaggio of Italy (manufacturer of Vespa).
The license raj that existed between the1940s to1980s in India, did not allow
foreign
companies to enter the market and imports were tightly controlled. This
regulatory maze,before the economic liberalization, made business easier for
local players to have a
seller’s market. Customers in India were forced to wait 12 years to buy a scooter
from
Bajaj. The CEO of Bajaj commented that he did not need a marketing
department, only a
dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-
six timesits annual output for scooters.

The motorcycle segment had the same long wait times with three
manufacturers; Royal
Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the
only fourstrokeengine at that time and took the higher end of the market but,
there was littlecompetition for their customers. Ideal Jawa and Escorts took the
middle and lower end ofthe market respectively.

In the mid-1980s, the Indian government regulations changed and permitted

foreign
companies to enter the Indian market through minority joint ventures. The two-
wheeler
market changed with four Indo-Japanese joint ventures: Hero Honda, TVS
Suzuki, Bajaj
Kawasaki and Kinetic Honda. The entry of these foreign companies changed the
Indian
market dynamics from the supply side to the demand side. With a larger
selection of twowheelerson the Indian market, consumers started to gain
influence over the products theybought and raised higher customer
expectations. The industry produced more models,styling options, prices, and
different fuel efficiencies. The foreign companies newtechnologies helped make
the products more reliable and with better quality. Indiancompanies had to
change to keep up with their global counterparts.
Hero Honda Motorcycle Ltd.
Type- Public company BSE:HEROHONDA M
Founded January 19, 1984 in Gurgaon, Haryana, India
Headquarters Haryana, India

Key people
Om Prakash Munjal, Founder
Mr. Brijmohan Lall Munjal, Chairman
Mr. Toshiaki Nakagawa, Joint Managing
Director
Mr. Pawan Munjal, Managing Director
Industry Automotive
Products Motorcycles, Scooters
Revenue U$ 2.8 billion
Website HTTP://www.herohonda.com/site/home/home.asp

Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and

scooters. Hero Honda is a joint venture that began in 1984 between the Hero
group of
India and Honda from Japan. It has been the world's biggest manufacturer of 2-
wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes
in a single year.
Hero Honda's Splendor is the world's largest selling motorcycle[citation needed].
Its 2 plants arein Dharuhera and Gurgaon, both in Haryana, India. It specializes
in dual use motorcyclesthat are low powered but very fuel efficient.
Models
Bikes
· Hero Honda Splendor Plus
· Hero Honda Passion Plus
· Hero Honda Karizma
· Hero Honda CBZ

· Hero Honda Super Splendor

· Hero Honda CD Dawn
· Hero Honda CD Deluxe
· Hero Honda Achiever
· Hero Honda Glamour
· Hero Honda Ambition

Company Profile
“Hero”, is the brand name used by the Munjal brothers in the year 1956 with the
flagship company Hero Cycles. The two-wheeler manufacturing business of
bicycle component shad originally started in the 1940’s and turned into the
world’s largest bicycle manufacturer today. Hero, is a name synonymous with
two-wheelers in India today. The Munjals roll their own steel, make free wheel
bicycle critical components and have diversified into different ventures like
product design. The Hero Group philosophy is: “To provide excellent
transportation to the common man at easily affordable prices and to provide total
satisfaction in all its spheres of activity”. The Hero group vision is to build long
lasting relationships with everyone (customers, workers, dealers and vendors).
The Hero Group has a passion for setting higher standards and “Engineering
Satisfaction” is the prime motivation, way of life and work culture of the Group.
In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing
Director of
Hero Honda Motors (HHM), headed an alliance between the Munjal family and
Honda
Motor Company Ltd. (HMC). HHM Mission Statement is: “We, at Hero Honda,
are
continuously striving for synergy between technology, systems, and human
resources to
provide products and services that meet the quality, performance, and price
aspirations of our customers. While doing so, we maintain the highest standards
of ethics and societal responsibilities, constantly innovate products and
processes, and develop teams that keep the momentum going to take the
company to excellence in the new millennium”. This alliance became one of the
most successful joint ventures in India, until the year 1999 when HMC had
announced a 100% subsidiary, Honda Motorcycle & Scooter India
(HMSI). This announcement caused the HHM stock price to decrease by 30
percent that same day. Munjal had to come up with some new strategic
decisions as, HMSI and other foreign new entry companies were causing
increased intensity of rivalry for HHM.

Growth
The business growth of Hero Honda has been phenomenal throughout its
early days. The Munjal family started a modest business of bicycle components.
Hero
Group expanded so big that by 2002 they had sold 86 million bicycles producing
16000
bicycles a day. Today Hero Honda has an assembly line of 9 different models of
motorcycles available. It holds the record for most popular bike in the world by
sales for its Splendor model. Hero Honda Motors Limited was established in
joint venture with
Honda Motors of Japan in 1984, to manufacture motorcycles. It is currently the
largest
producer of Two Wheelers in the world. It sold 3 million bikes in the year 2005-
2006.
Recently it has also entered in scooter manufacturing, with its model
PLEASURE mainly
aimed at girls. The Hero Group has done business differently right from the start
and that is what has helped them to achieve break-through in the competitive
two-wheeler market.
The Group's low key, but focused, style of management has earned the
company plaudits
amidst investors, employees, vendors and dealers, as also worldwide
recognition.
The growth of the Group through the years has been influenced by a number of
factors.

Just-in-Time
The Hero Group through the Hero Cycles Division was the first to introduce the
concept
of just-in-time inventory. The Group boasts of superb operational efficiencies.
Every
assembly line worker operates two machines simultaneously to save time and
improve
productivity. The fact that most of the machines are either developed or
fabricated in house, has resulted in low inventory levels. In Hero Cycles Limited,
the just-in-time
inventory principle has been working since the beginning of production in the
unit and is
functional even till date.. This is the Japanese style of production and in India;
Hero is
probably the only company to have mastered the art of the just-in-time inventory
principle.

Ancillarisation
An integral part of the Group strategy of doing business differently was providing
support to ancillary units. There are over 300 ancillary units today, whose
production is
dedicated to Hero's requirements and also a large number of other vendors,
which include some of the better known companies in the automotive segment.
Employee Policy:
Another Striking feature within the Hero Group is the commitment and
dedication of its
workers. There is no organized labor union and family members of employees
find ready
employment within Hero. The philosophy with regard to labor management is
"Hero is
growing, grow with Hero." When it comes to workers' benefits, the Hero Group is
known
for providing facilities, further ahead of the industry norms. Long before other
companies did so, Hero was giving its employees a uniform allowance, as well
as House Rent Allowance (HRA) and Leave Travel Allowance (LTA). Extra
benefits took the form of medical check-ups, not just for workers, but also for the
immediate family members.

Dealer Network
The relationship of Hero Group with their dealers is unique in its closeness. The
dealers
are considered a part of the Hero family. A nation-wide dealer network
comprising of
over 5,000 outlets, and have a formidable distribution system in place. Sales
agents from Hero travels to all the corners of the country, visiting dealers and
send back daily
postcards with information on the stock position that day, turnover, fresh
purchases,
anticipated demand and also competitor action in the region. The manufacturing
units
have a separate department to handle dealer complaints and problems and the
first
response is always given in 24 hours.

Financial Planning
The Hero Group benefits from the Group Chairman's financial acumen and his
grasp on
technology, manufacturing and marketing. Group Company, Hero Cycles Limited
has
one of the highest labor productivity rates in the world. In Hero Honda Motors
Limited,
the focus is on financial and raw material management and a low employee
turnover.

Quality
Quality at Hero is attained not just by modern plants and equipment and through
latest
technology, but by enforcing a strict discipline. At the Group factories, attaining
quality
standards is an everyday practice - a strictly pursued discipline. It comes from
an
amalgamation of the latest technology with deep-rooted experience derived from
nearly
four decades of hard labor. It is an attitude that masters the challenge of growth
and
change - change in consumers' perceptions about products and new aspirations
arising
from a new generation of buyers.
Constant technology up gradation ensures that the Group stays in the global
mainstream
and maintains its competitive edge. With each of its foreign collaborations, the
Group
goes onto strengthen its quality measures as per the book. The Group also
employs the
services of independent experts from around the world to assist in new design
and
production processes.

Diversification
Throughout the years of enormous growth, the Group Chairman, Mr. Lall has
actively
looked at diversification. A considerable level of backward integration in its
manufacturing activities has been ample in the Group's growth and led to the
establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam
Castings,
Munjal Auto Components and Munjal Showa Limited amongst other component
manufacturing units.
Then there were the expansion into the automotive segment with the setting up
of
Majestic Auto Limited, where the first indigenously designed moped, Hero
Majestic,
went into commercial production in 1978. Then came Hero Motors which
introduced
Hero Puch, in collaboration with global technology leader Steyr Daimler Puch of
Austria.
Hero Honda Motors was established in 1984 to manufacture 100 cc
motorcycles.
The Hero Group also took a venture into other segments like exports, financial
services,
information technology, which includes customer response services and
software
development. Further expansion is expected in the areas of Insurance and
Telecommunication.
The Hero Group's phenomenal growth is the result of constant innovations, a
close watch
on costs and the dynamic leadership of the Group Chairman, characterized by a
culture of entrepreneurship, of right attitudes and building stronger relationships
with investors, partners, vendors and dealers and custom.
RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing research process
is
to define the problem. Choose for investigation because a problem well defined
is half
solved. That was the reason that at most care was taken while defining various
parameters of the problem. After giving through brain storming session,
objectives were selected and the set on the base of these objectives. A
questionnaire was designed major emphasis of which was gathering new ideas
or insight so as to determine and bind out solution to the problems.

Research methodology is a way to systematically solve the research problem. It

may be understood as a science of studying how research is done scientifically.
It is necessary for the researcher to know not only the research
methods/techniques but also the methodology.

DATA SOURCE
Research included gathering both Primary and Secondary data. Primary data is
the first hand data, which are selected a fresh and thus happen to be original in
character.
Primary Data was crucial to know various customers and past consumer views
about
bikes and to calculate the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and
which
already have been passed through statistical process. Secondary data has been
taken from internet, newspaper, magazines and company’s web sites.

RESEARCH APPROACH
The research approach was used survey method which is a widely used method
for data collection and best suited for descriptive type of research survey
includes
research instrument like questionnaire which can be structured and
unstructured. Target population is well identified and various methods like
personal interviews and telephone interviews are employed.

SAMPLING UNIT
It gives the target population that will be sampled. This research was carried in
Ranchi
These were 50 respondents.
DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of the project
were
presented followed by analysis and interpretation to reach certain conclusions.

SCOPE
Our project was based on the Comparative Study of Bajaj V/S Hero Honda and
data was taken in the RANCHI only.

QUESTIONNAIRE
A questionnaire is a research instrument consisting of a series
of questions and other prompts for the purpose of gathering information from
respondents. Although they are often designed for statisticalanalysis of the
responses, this is not always the case. The questionnaire was invented by Sir
Francis Galton.
Questionnaires have advantages over some other types of surveys in that they
are cheap, do not require as much effort from the questioner as verbal or
telephone surveys, and often have standardized answers that make it simple to
compile data. However, such standardized answers may frustrate users.
Questionnaires are also sharply limited by the fact that respondents must be
able to read the questions and respond to them. Thus, for some demographic
groups conducting a survey by questionnaire may not be practical.
As a type of survey, questionnaires also have many of the same problems
relating to question construction and wording that exist in other types of opinion
polls.
ANALYSIS AND INTERPRETATION
Once you have issued your questionnaire and have a number of responses that
you are happy with, you now need to analyze your data: what does it tell you?
The first thing to do is to accumulate totals for each question answer for
example: From your results, you can produce analytical diagrams such as:

 Bar Charts (above)

 Histograms
 Pie Charts (above)
 Line Graphs
 Frequency Curves
 Scatter Graphs…etc
It is then down to you, or your marketing team if you have one, to decide what
these figures mean and what you are going to do about it. For the above
example, it shows that a majority of the people prefer hamburgers but yet there
is a significant number to show a high demand for hot dogs. It would therefore
be advisable to open a hamburger stall, which also sold hotdogs!

You may also decide to break up your analysis to find patterns by splitting your
results into the peoples age groups or location that have resulted from your
questionnaire. You may further split your results into the times when you issued
your questionnaires: Monday, Tuesday, Wednesday…and so on. By doing so,
you can identify the age groups that will bring most sales and even the locations
and times that will further bring most business.

Producing diagrams to help analyze results is ideal for numerical data but for
those questions that are ‘open’ are harder to interpret as they give unique and
diverse answers. There is no common way of analyzing these results and so
you should use them in a way that you will benefit from them. It may be that you
use the comments as advice when designing the product/service or to find a link
between the comments made and the numerical results.

Analyzing data is very intensive and by using a number of analytical tools, you
will find patterns and findings that will help you determine a marketing plan that
is accurate and feasible to assist your future success. Take time when analyzing
the results as this is where many people fail as they do not bother to make
detailed conclusions on their findings
Q1) Which bike do you have?

Hero Honda 24
Bajaj 19
Any other 7

Company
3%
Hero honda
Bajaj
43% Any other
54%
Q2) Which Model do you Have?
Hero Honda Bajaj
Splendor 11 Platina 5
Passion 6 Discover 4
Karizma 3 Pulsar 7
Any other 4 Any other 3

Hero Honda
12

10

8
Hero Honda
6

0
Splendor Passion Karizma Any other

Bajaj
8
7
6
5 Bajaj
4
3
2
1
0
Platina Discover Pulsar Any other
Q3) In which family Income level do you Fall?

100000-200000 11
200000-300000 23
300000-400000 11
above 400000 5

Income Group
100000-200000
200000-300000
300000-400000
above 400000
Q4) For how long do you own a bike?

0-1 year 20
1-2 year 12
2-3 year 10
above 3 year 8

Time period
25
20
15
10 Time period
5
0
ar ar ar ar
ye ye ye ye
1 2 3 e3
0- 1- 2-
ov
ab
Q5) For what purpose do you use your Motor Bike?
Hero Honda Bajaj
Office Purpose 3 2
Personal purpose 8 7
Joy Purpose 10 8
Other 3 2

Hero honda Bajaj

Office purpose Office purpose

Personal purpose Personal
purpose
Joy purpose Joy purpose
Other Other

Q6) How do you come to know about this Motor Bike?

Hero Honda Bajaj
Newspaper 4 3
Television 11 9
Magazine 3 2
Friends & relatives 6 5

Hero Honda Bajaj

Newspaper Newspaper
Television Television
Magazine Magazine
Friends &
relatives Friends & relatives
Q7) Does Advertisement Influence your decision
in choosing a Motor Bike?

Yes 85%
No 7%
Cant say 8%

Influence
Yes
No
3rd Qtr

Q8) Do you have full knowledge about Bikes before

buying?

Hero Honda Bajaj

Yes 11 13
No 13 6

Hero Honda Bajaj

Yes Yes
NO No
Q9) Which Factor below Influence your decision?
Hero Honda Bajaj

Price 72% 78%

Mileage 78% 64%
Quality 65% 48%
Resale Value 40% 28%
Status symbol 10% 7%

Hero Honda

Price
Mileage
Quality
Resale Value
Status symbol

Bajaj

Price
Mileage
Quality
Resale value
Status symbol
Q10) How would you rate the following factors of Bikes
with respect to different company?
Hero Honda Bajaj

Mileage 74% 72%

Price 68% 65%
Pick up 70% 80%
Maintenance 58% 62%
Look & Shape 85% 80%
Brand Image 53% 55%

Hero Honda Bajaj

80
80
60 60
40 40
Hero Honda Bajaj
20 20
0 0
ag
e ice k up ce pe ag
e
ag
e ice u p ce ap
e
ag
e
ile Pr ic n an Sha im ile Pr ck an h m
M P ta
i Pi ta
in S i
& nd M & nd
ain ook Bra ain ook Bra
M L M L

Q11) If new Bike with good features comes in, then would
you like to change your bike?
Hero Honda Bajaj
Yes 8 10
No 10 6
Cant say 6 3
100%
90%
80%
70%
60% Cant say
50% No
40% Yes
30%
20%
10%
0%
Hero Honda Bajaj

CONCLUSION
Most of the Pulsar, CBZ & Karizma are purchased by young generation 18 to 30
because they prefer stylish looks and rest of the models of Hero Honda are
purchased more by daily users who needs more average of bikes than looks.

Hero Honda is considered to be most fuel-efficient bike on Indian roads.

Service & Spare parts are available throughout India in local markets also.

While buying a motorcycle, economy is the main consideration in form of

maintenance cost, fuel efficiency.

Majority of the respondent had bought their motorcycle less than 1 year.
Price and Mileage are the key factors which drives the customer to buy the
particular bike.
LIMITATIONS
1. Research work was carried out in Ranchi only the finding may not be
applicable to the other parts of the country because of social and cultural
differences.

2. The sample was collected using convenience-sampling techniques. As such

result may not give an exact representation of the population.

3. Shortage of time is also reason for incomprehensibleness.

4. The views of the people are biased therefore it doesn’t reflect true picture.
RECOMMENDATIONS

1. Bajaj should introduce some more models having more engine

power.

2. Hero Honda should think about fuel efficiency in case of upper

segment bikes also.

3. More service centers should be opened.

4. Maintenance cost and the availability of the spare parts should also
be given due importance.

5. They should also introduce some good finance/discount schemes

for students.

6. The price should be economic.

ANNEXURE
QUESTIONNAIRE

NAME:

CONTACT NO:-

AGE: - 15-20□ 20-25□ 25-30□ above 30□

OCCUPATION:- Businessman□ Employee□ Student□ Other□

Q1) Which Bike do you have?

Hero Honda□ Bajaj □Any Other□

Q2) Which Model do you have?

Hero Honda:-
Splendor□ Passion□ Karizma□ Other□

Bajaj:-
CT 100□ Discover□Pulsar□ Other□

Q3) In which Family Income do you Fall?

100000-200000□ 200000-300000□300000-400000□ above 400000□

Q4) For how long do you own a Bike?

0-1 year□ 1-2 year□2-3 year□ above 3 years□
Q5) For what purpose do you use your Motor Bike?
Office Purpose□ Personal Purpose□Joy Purpose□ Other□

Q6) How do you come to know about this Motor Bike?

Newspaper□ Television□Magazines□ Friends/Relatives□

Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes□ No□ Can’t say□

Q8) Do you have full knowledge about Bikes before buying?

 Yes□ No□

Q9) Which factor below influence your decision?

Price□ Mileage□ Quality□Resale Value□ Status Symbol□

Q10) How would you rate the following factors of bikes with respect to different
companies?
Hero Honda Bajaj
Mileage □ □
Price □ □
Pick up □ □
Maintenance □ □
Look/Shape □ □
Brand Image □ □

Q11) In new bike with good feature comes in, then would you like to change
your bikes?
Yes□ No□ Can’t say□

Q12) Any Suggestions for Company

.......

Date:-
Signature:-
BIBLIOGRAPHY
1. www.herohonda.com
2. www.google.com
3. www.bajaj.com
4. www.twowheeler.com
5. www.extrememachines.com
6. www.gaadi.com
7. www.wikipedia.org
8. http://www.bizhelp24.com/marketing/analyzing-questionnaire-results.html
9. Gupta,S.P.Gupta,M.P, “Business Statistics”
10. Beri,G.C(2005), “Marketing research” 6th edition