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krishnanpreetham

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MARKETING STRATEGY AND CRM PRACTICES IN

HERO HONDA
A mini project report submitted to the SRM University in partial fulfillment of the
requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION

By
MOHAMED IMRAN ALI
MOHAN.R
NAVEEN.V
PRAKASH.A
PRAVEEN RAJ.T
PREETHAM.M.K

DEPARTMENT OF MANAGEMENT STUDIES

SRM UNIVERSITY
RAMAPURAM CAMPUS
CHENNAI - 89.

Semester III
Sep – 2010

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