PRESENTATION ON OLPER’S

BRAND EQUITY

Presented to
Madam Ammara
Presented by
Nudrat Rehman
Roll no 07-47
 Brand equity
The effects that marketing
activities have on a particular
brand.
 How Olper’s is building
customer-based equity
Helps to improve sales and has long
term benefits.
Due to few brands in milk sector it is
easier for customers to make different
associations for each brand in mind.
(non product related attributes such as
the red color of olper’s)
Olper’s product related attributes,such
as white color,hygienic and processed
milk,are similar to other brands such as
NESTLE and HALEEB.
Olper’s is promoted with the viewpoint
that the milk is meant for ALL-
PURPOSES.
 Benefits
Functional benefits Experiential
benefits
include healthy
bones, high calcium, are that every
morning starts with
good taste Olper’s milk that is
the tag line
‘Subah bakhair
zindagi’
How Olper’s is measuring
customer-based equity
The HR managers used question-
naires contained some questions
related to brand personality
description to understand
customers' feelings for the brand.
The managers agree that ENGRO
foods has helped improve he
image for Olper’s by comparing
the company’s characteristics
with the characteristics of
Olper’s.
 How Olper’s is managing
customer-based equity
Olper’s is concentrating on the
emotional aspect in their ads in order to
focus on the core need of customers
that can be satisfied.
Olper’s has also funded women’s
exhibition in Karachi a few months ago
and further adding more value to brand
and managing customer-based equity
Queries are welcomed