ENGRO FOODS:

GROUP MEMBERS:

Samer Shahzad (L1F18BBAM0056)

Muqaddas Butt (L1F18BBAM0071)

Zain Saleem (L1F18BBAM0050)

INTRODUCTION:

Engro foods is the largest food industry of Pakistan. Which produces oils, sugar, flour, and
especially dairy products like milk, yogurt, cream cheese, ice cream, biscuits, bread, juices,
jams, sauces etc. So, they make a lot of items but they are more famous and popular for
their dairy products like milk, creams, yogurt and ice cream. Their dairy products have their
own values. And Pakistan is also worlds 4th milk producing country. We have world’s best
milk that also help in our dairy products.
VISION & MISSION STATEMENT

Vision Statement:
Aim at transforming the company within five years into first national food industry giant,
then into regional force and finally into a global player.
Mission Statement:
Provide quality of life by build branded food business by offering tasty, affordable and high
nutritional products to consumers and also maximizing stake holder’s value.
LINK BETWEEN ENGRO VISION & ETHICAL
STANDARDS:
 Environment Friendly Products.
 Innovations and Sustainability.
 Code of Conduct.
 Team work.
 High Ethical Standards.
 Punishment.
TOP MANAGEMENT CLEAR VISION AND ETHICAL STANDARDS
FOR A COMPANY:

 Document Rules & Regulations.

 Distribute among Employees.
 Trainings of Employees.
 Ethical Standard and Implementation.
 Diversity and Flexibility.
PRODUCT LINE & RANGE:

Product Line:
Olpers, Omore, Tarang, and Dairy Omung.
Product Range:
 Opler's (UHT milk, low-fat milk, cream, desi ghee, lassi and flavored drinks)
 Omoré (frozen desserts)
 Tarang (tea whitener)
 Dairy Omung (UHT dairy liquid and dessert cream)
COMPLETIVE ANALYSIS:

Competitors:
 NESTLE.
 UNILEVER.
 HALEEB.
 SHAKARGANJ.
ORGANIZATIONAL CHART:

CEO

VP VP
CFO COO CMO Marketing HR

Brand head Brand head Brand head Brand head

Tarang Omore Olpers Omung

Subordinates
KEY POSITIONS:

 Operations manager.
 Environmental manager.
 Accountants.
 Office manager.
 Receptionist.
 Supervisor
 Marketing manager
 Professional staff
NUMBERS OF EMPLOYEES & DEPARTMENTS;

Employees:
1 ,243 Employees.
Departments:
• Finance.
• Human resources.
• Production, Supply & distribution.
• Marketing and Management Information System.
FORMAT OF ENGRO FOODS:

Centralize or Decentralize?

Decentralize:
PESTEL ANALYSIS:

 Economic Factor.
 Social Factor.
 Technological Factor.
 Environmental Factor.
 Legal Factor.
SWOT ANALYSIS:

 Strength.
 Weakness
 Opportunities.
 Threats.
PRODUCT LINE OF ENGRO FOODS

• In the beginning, Engro Foods sold only Milk but later it considered the company
expanded its products portfolio to provide more healthy products include milk, flavored
milk, lassi, milk powder, cream, ghee. It sells milk in different forms including low fat,
full cream, etc., considering consumer’s different health needs.
• Engro Foods Sells a wide range of fruit nectars including apple, guava, mango, apricot,
green cocktail, orange and red grape.
• Engro foods also sell fats, butter and frozen deserts.
PRODUCT MIX OF ENGRO FOODS

These are the product mix of engro foods.

 Lassi.
 Flavored milk.
 Milk powder.
 Fruit juices.
 Ice creams.
 Milk.
ENGRO MARKETING STRATEGY

 High quality of packing.

 Targeting the home products.
 Advertising the product on TV, Newspaper, radio, magazines and bill boards.
 Directly selling the products to consumer and shopkeeper.
DISTRIBUTION CHANNELS:

 Retailers and Shopkeepers.

 Available throughout Pakistan.
 Sell products directly to consumers.
 Placement of products.
ROLE OF MANAGER

 Leadership style
 Organizational structure
 Policies or techniques to increase efficiency
 Change in market and HR policies
 Ethical strategies