Scribd Logo
Upload

Welcome to Scribd!

  • Presentation On Olper's Brand Equity by Nudrat

    Uploaded by

    Salma Attique
    15 views9 pages
    The presentation discusses how Olper's is building customer-based brand equity. It notes that while Olper's product attributes are similar to competitors like Nestle and Haleeb, Olper's markets itself as an all-purpose milk. To measure customer equity, HR managers used questionnaires about brand personality to understand customer feelings. Olper's also focuses on the emotional aspect in ads and sponsors community events to add value to the brand and manage customer equity.

    Original Description:

    Original Title

    presentation on olper’s brand equity By Nudrat

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The presentation discusses how Olper's is building customer-based brand equity. It notes that while Olper's product attributes are similar to competitors like Nestle and Haleeb, Olper's markets itself as an all-purpose milk. To measure customer equity, HR managers used questionnaires about brand personality to understand customer feelings. Olper's also focuses on the emotional aspect in ads and sponsors community events to add value to the brand and manage customer equity.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views9 pages

    Presentation On Olper's Brand Equity by Nudrat

    Uploaded by

    Salma Attique
    The presentation discusses how Olper's is building customer-based brand equity. It notes that while Olper's product attributes are similar to competitors like Nestle and Haleeb, Olper's markets itself as an all-purpose milk. To measure customer equity, HR managers used questionnaires about brand personality to understand customer feelings. Olper's also focuses on the emotional aspect in ads and sponsors community events to add value to the brand and manage customer equity.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    PRESENTATION ON OLPERS BRAND EQUITY

    Presented to Madam Ammara Presented by Nudrat Rehman Roll no 07-47

    Brand equity
    The effects that marketing activities have on a particular brand.

    How Olpers is building customer-based equity


    Helps to improve sales and has long term benefits. Due to few brands in milk sector it is easier for customers to make different associations for each brand in mind.(non product related attributes such as the red color of olpers)

    Olpers product related attributes,such as white color,hygienic and processed milk,are similar to other brands such as NESTLE and HALEEB. Olpers is promoted with the viewpoint that the milk is meant for ALLPURPOSES.

    Benefits
    Functional benefits
    include healthy bones, high calcium, good taste

    Experiential benefits
    are that every morning starts with Olpers milk that is the tag line Subah bakhair zindagi

    How Olpers is measuring customer-based equity


    The HR managers used questionnaires contained some questions related to brand personality description to understand customers' feelings for the brand.

    The managers agree that ENGRO foods has helped improve he image for Olpers by comparing the companys characteristics with the characteristics of Olpers.

    How Olpers is managing customer-based equity


    Olpers is concentrating on the emotional aspect in their ads in order to focus on the core need of customers that can be satisfied. Olpers has also funded womens exhibition in Karachi a few months ago and further adding more value to brand and managing customer-based equity

    Queries are welcomed

    You might also like