Who wants us to be Beautiful?

A2 Media Research. Laura Osborne

Brief
 An extract from a new documentary TV programme,
lasting approximately 5 minutes, together with two of the
three following:
 A radio trailer for the documentary
 A double-paged spread from a listing magazine focused on the
documentary
 A newspaper advertisement for the documentary.
 Why have I chosen this Title and Topic as a source of my
Documentary?

 I have chosen this title as it gives me the opportunity to look

deeper into the topic and evolves into a further series of
questions
 I’ve picked this topic as I can search deeper into the meaning
behind beauty and the pressure put upon society.
 It allows me to search into peoples views and opinions with the
use of Interviews.
 The choice of documentary allows me to explore all ranges of
current media- Magazines, TV, Internet. All of which contribute
significantly.
 The main audience of this Documentary is targeted towards
Teenagers. But an area I would like to look at is how it is not
only woman who feel this extreme pressure.
We all want to be Beautiful
But Why?

Internal Pressures
 Social Class
 Family
 Partners

External Pressures from images that are being projected upon us

constantly:
 The idea that beauty is only truly seen in Models
 The idea that beauty allows a certain lifestyle -> Glamour
 Beauty brings success with it
… But who is telling us that Beauty is a
route to happiness and success?
Pop Culture Internet
Pop-Ups
Anorexia Pro Websites

The Advertising Media

Magazines
Television and Films Beauty Secrets
Presenters Front Covers
Woman viewed as Fashion Articles
sexual objects - Not main Who’s Hot/ Who’s not?
character Size 0
 The Beauty industry is a self-fulfilling
circle.

Beauty

Image
Lifestyle/ Glamour

Wealth and
Success
 Why does the media constantly
project this idea of beauty and success
into our lives …?

Beauty Sells.