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Amit Prabhakar, PGP 13/252

Mini Paper 2
MoS, Sec A, IIM Kozhikode
Why Flipkart.com is a Great Service Brand
Flipkart was established in October 2007 by Sachin Bansal and Binny Bansal. The store started with
selling books and in 2010 branched out to selling CDs, DVDs, mobile phones and other electronic
gadgets. Flipkart’s success in books is owed mostly to its smart SEO and on time delivery.

I had a very bad experience with online shopping with Rediff Shopping and indiatimes.com. This is about
flipkart.com, India’s largest online bookstore, and how I found it a wonderful & amazing service having
bought more than 100 books my friends have bought some 70 books after my recommendation.

My maiden encounter with Flipkart.com: 1st book was delivered in just 24 hours!

Quick delivery, Free Shipping: the delivery time is sometimes less than one day if you are in a metro city
like Bangalore; shipping is free for all orders and it also has insurance on it. For most of us and that
includes me quick delivery really matters and Flipkart does not disappoint me at all. The promise of
delivery is 3 business days for most books and they really fulfill that promise. The books from Flipkart
come in a carton and it is a great cover for delivering your books safely.

Small Company, Big Heart, Nice people: You will always feel that there are people at the other end who
care about you almost as much as you would want them to care about. With Flipkart.com you will
always feel that they care immensely for you and the books you have ordered. You will get books on
time, delivery mails, apology mails, favorable responses to your angry mails, phone calls, book credits or
refunds in case of non-availability of books/wrong books (without any fuss). You are special whether you
buy just one book or 100 books like me; there are no loyalty points/discounts, all customers are treated
equally!

Over 4 Million books, discounts and a great user interface: There are more than 4 million titles (so it’s
real comfort compared to a physical bookstore) that you can shop online using ATM/debit card or
cheque/DD, net banking, credit card, , also Cash-on-Demand service in selected cities.

They know their job: The human angle in transactions is always present unlike with other online
shopping sites. They sell a book a minute now and have started to diversify in other area too.

They have Humour, they blog, they tweet, they facebook: In today’s world, you can tell a lot about the
companies by following their online activities on their social networking profile like facebook or Twitter.
The Flipkart blog is regularly updated by Tapas and informs on all major activities and issues related to
Flipkart and buying books online.

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