Narrative Report for Internship Batch 2023

The Case of Mega East Property Inc.

from Theory to Praxis

An Internship Narrative Report

presented to the College of Management & Technology
Department of Business Administration
Pamantasan ng Lungsod ng Marikina

In Partial Fulfillment of the

Requirements for the Degree of
Bachelor of Science in Business Administration
major in Marketing Management

Marc Jefferson C. Enierga

April 2023

PLMAR • CMT• BA 1|Page

Narrative Report for Internship Batch 2023

Acknowledgement
Please allow me to thank the individuals that made working here at Mega East Properties
successful and who made it possible for me to complete my OJT/Internship.

I want to begin by thanking God for his unwavering love and guidance given to me
throughout my internship. I appreciate all of your support in helping me develop to the point where I
could complete my practicum requirements.

I would want to express my gratitude to Mega East Properties Inc. for their support and for
allowing me to complete my on-the-job training at their business. I'm also very appreciative of the entire
personnel at Mega East Properties Inc. who helped me get my training, who taught me their knowledge
and skills, and who during my time there treated me not like an employee but as a member of their
family.

My practicum adviser/coordinator, Prof. Danilo Tiamzon, for his tremendous efforts on

behalf of all of the students he has worked with and for giving us the guidance and inspiration we
required to fulfil our commitments.

Many thanks to Prof. Archy F. Palanggoy, our program chair, and to Prof. Henry C. Cereza,
our program head, for their persistent announcements and reminders about the paperwork I needed to
turn in to complete my internship.

We are grateful to Mr Bobby S. Gonzales, the company's chief executive officer and
president, for the knowledge, encouragement, and inspirational words he shared with us about how real
estate investing can benefit us in other ways.

You have my sincere gratitude for your trust. I am quite grateful for the help of my amazing
family and friends, who have been helpful in my endeavour. I am here today because of your tenacity,
toleration, love, and steadfast support through thick and thin. I appreciate your steadfast assistance.

I'm grateful to my other students for helping me get beyond this challenge. Mostly because you gave me
the knowledge, abilities, and inspiration to continue my training.

I couldn't have achieved the results I have worked so hard for without the help of these
people in a variety of roles. Thank you to everyone who assisted me in working toward the completion
of the requirements. I appreciate all of your help, and I thank you. I truly appreciate your assistance.

My Experiential Report

PLMAR • CMT• BA 2|Page

Narrative Report for Internship Batch 2023

I've been participating in an on-the-job training program at Mega East Properties Inc. for
about four months, and one of the hardest obstacles I've faced is learning how to develop strong client
relationships in a variety of situations and convince people that you are doing a good job and deserving
of recognition from your supervisor as well as the rest of the business. I've run into this problem while
I've been there. We are accountable for the tasks and work that we complete as marketing students. We
are accountable for the tasks and work that we complete as marketing students. It is beneficial for me to
improve my interpersonal skills as a marketing presenter for this organization so that I can better
connect with clients, agents, and anyone else who wants to join our team. I initially feel under pressure
because I don't have any experience with real estate or client handling, but as time passes, the company
provides us the chance to learn how it all works and inspires me and my fellow interns to strive for sales.
As a result, we put in a lot of time and effort. They recognize the potential in real estate among our
group of interns.

Trying to set myself apart from others is a daily battle for me. But the Lord has taught me to
always have a winning mentality, therefore I always tell myself to win this chapter of my practicum
anytime I am faced with a hardship.

My on-the-job training allowed me to learn a lot of new abilities. I gained practical office
experience, but I also got a head start on deciding what I wanted to do with my life before I even
finished college. What kind of work I'd like to do, as well as several other possibilities.

I've learned some crucial lessons along the road. You must first keep in mind that it is your
responsibility to ensure that everyone is content. Everyone should be treated with respect and kindness,
and you should always behave in good faith. Because when we show compassion to others, we receive
the same kindness in return. And always remember to grin as you get out of bed in the morning.

You will always remember your entire OJT Experience at Mega East Properties Inc. as a truly
fantastic experience. Learn on the job, day by day, that the most important attribute is not just one's
manner in terms of how they interact with others, but also their knowledge and ability in determining
the nature of any given circumstance or project. You must make sure that you learn from your mistakes
because doing so might make you a better person.

The Company Profile

PLMAR • CMT• BA 3|Page

Narrative Report for Internship Batch 2023
Historical Beginnings
MEGAEAST PROPERTIES INC., (MEPI) was founded in September 2004 and was officially
opened in December 2004. MEPI initially was formed to handle select projects of Sta. Lucia Realty and
Development, Inc. specifically Ponte Verde in Antipolo, Parkview in Caloocan, Vista Verde Executive
Village in Cainta and Monte Verde Royale in Taytay. To date, almost all above mentioned projects have
been sold out.

Other projects were later turned over to MEPI which established a track record of selling
out projects that other marketing companies failed to accomplish. With its future in mind, MEPI officially
spun off its first subsidiary company; Sere destiny

Properties, Inc. Its mandate was to expand MEPI’s marketing niche outside its regular inventories and
market and to establish its alternative marketing concepts going beyond the bounds of the traditional
real-estate selling styles. With its expanded reach, MEPI is now positioned to handle a global reach of
clientele, affording them with the most professional service they deserve for their well-learned
investments.

Vision/Mission/ Core Values

Mission
 To provide real estate properties and packages that are priced responsively and competitively
 To offer quality projects and services suitable and affordable to our diverse market profile
 To ensure salability and marketability of our projects and project development
 To educate our clients to make wise decision in real estate purchase and investment
 To ensure profitability of the company and value of stakeholders
 To strengthen business relationships by providing innovative and dynamic marketing approach
and strategies
 To delight our clientele with unmatched customer service


Vision

 We are the nation’s number 1 preferred choice in the real estate industry.

Core Values

PLMAR • CMT• BA 4|Page

Narrative Report for Internship Batch 2023
P – Professionalism

R – Responsibility

E – Excellence

S – Service- oriented

T – Teamwork

I – Integrity

G -God- loving

E – Empowerment

Organizational Structure
Businesses of all sizes and sorts make extensive use of organizational structures. They create
a certain hierarchy inside an organization's structure. An effective organizational structure should clarify
each employee's position and how it fits into the overall system. To put it another way, the
organizational structure outlines who is in charge of what within the business in order to help it reach its
objectives.

This architecture gives the organization a visual depiction of how it is shaped and how it
may best go forward in accomplishing its goals, enabling the corporation to make more informed
business decisions. Organizational structures are frequently shown using a pyramid-shaped chart or
graphic. In this kind of organization, the people with the most power are positioned at the top, while the
people with the least power are positioned at the bottom.

Certain organizations may find it difficult to operate efficiently if they lack a clear
framework. For instance, employees could find it challenging to identify their supervisor to whom they
should report. This may lead to a misunderstanding of who in the organization is in charge of certain
duties.

Organizational Layout

PLMAR • CMT• BA 5|Page

Narrative Report for Internship Batch 2023

Description of the Company Products and Services

Mega East Properties Inc. is a real estate company that offer different properties like,
commercial residential and estate lot and others like condominium and condotel, house and lot. Later
on, other projects were given to MEPI because of the company's proven track record of selling out
projects that other marketing firms had previously failed to do. MEPI has officially spun off its first
subsidiary company, Serendestiny Properties, Inc., with the future of the business in mind. Its goal was
to help MEPI find a new audience for its products and services beyond its current market, and to solidify
the company's reputation for innovative marketing that goes beyond the conventions of the
conventional real estate industry. Now that it has expanded, MEPI is able to serve customers all over the
world, providing them with the top-notch service they've come to expect in exchange for their hard-
earned money.

The Work Tasks, Learning Experiences, and Evaluation

PLMAR • CMT• BA 6|Page

Narrative Report for Internship Batch 2023

Work Station

We have space at the company for OJT students,

and occasionally we work in another department's

office. We have a big table with computers, and
occasionally we bring our own laptops since my
fellow intern uses the empty computer to edit, make
advertisements, and complete other tasks that the
company has assigned to us. We arrange everything in a constrained area of the business, yet we create
wonderful memories for everyone.

Job Description and Job Specification

I am a marketing intern under Mega East Properties Inc. and also called “Marketing
Presenter” of the company. These opportunity and work description that the company gave to me is big
help for me to know a lot about how real estate works and how to handle client, being a presenter of

PLMAR • CMT• BA 7|Page

Narrative Report for Internship Batch 2023
property in this kind of company boost myself to be confident and contribute sales and to learn building
rapport to the clients and handling objection.

In the context of Marketing Department and Presenter, I typically created fb page and
different advertisement to the property that we sell, company teach of us how to create an effective
promotion and other form of interaction to the client or customer. We use different social media
platforms not only social but we used traditional method which using flyers, banner and tarpaulin,
published these contents and then manually boosted the posts' visibility by sharing them with other
users.

The additional task that the company gave to me and to other co-interns is assisting to
seminar and updating map, organized sales then encode.

Weekly Structured Learning Experiences (WSLE)

PLMAR • CMT• BA 8|Page

Narrative Report for Internship Batch 2023
WEEK 1

PLMAR • CMT• BA 9|Page

Narrative Report for Internship Batch 2023

PLMAR • CMT• BA 10 | P a g e
Narrative Report for Internship Batch 2023

PLMAR • CMT• BA 11 | P a g e
Narrative Report for Internship Batch 2023

PLMAR • CMT• BA 12 | P a g e
Narrative Report for Internship Batch 2023

PLMAR • CMT• BA 13 | P a g e
Narrative Report for Internship Batch 2023

PLMAR • CMT• BA 14 | P a g e
Narrative Report for Internship Batch 2023

PLMAR • CMT• BA 15 | P a g e
Narrative Report for Internship Batch 2023

PLMAR • CMT• BA 16 | P a g e
Narrative Report for Internship Batch 2023

PLMAR • CMT• BA 17 | P a g e
Narrative Report for Internship Batch 2023

PLMAR • CMT• BA 18 | P a g e
Narrative Report for Internship Batch 2023
Performance Evaluation

PLMAR • CMT• BA 19 | P a g e
Narrative Report for Internship Batch 2023

The Photo Documentation

Façade of the Company

Level 1 Annex, St. Lucia Mall Marcos HI way cor. Felix Avenue Cainta, Rizal Philippines 1900.

My Manager and Supervisor

Bobby S. Gonzales, the CEO/ President of Mega East

Properties Inc. Even though he has been marketing the various
projects of Sta. Lucia Land Inc. (SLLI) for more than a decade at this
point, the founder and president of Mega East Properties Inc. has
been able to steer his company in the right direction and ensure its
continued success. He is responsible for monitoring their staff and
agent to ensure the big sale and success of the company. He is in
charge to motivate every one of his people to pursue in real estate
business not only to give work or task and Mr. Bobby S. Gonzales
said “A good marketer never gives up.” This was something that he
had proven in this business.

PLMAR • CMT• BA 20 | P a g e
Narrative Report for Internship Batch 2023

The Company Staff

(describe also all the persons in the photo plus their duties and responsibilities/ Picture din ha)

Accounting Department

Adelina Mendoza- Accouting Head

Sheila P. Pajota- HR Supervisor/ Accounting Staff

Rosalie Agripa- Accounting Staff

Amelia Uy- Accouting Staff

Rosemarie G. Pagtalunan – Treasury Supervisor

TRAINORS
Benedict C. Almanzor- VP for Sales and Marketing Services
Kristine Camille L. Roldan- Digital Marketing Specialist

PLMAR • CMT• BA 21 | P a g e
Narrative Report for Internship Batch 2023

MARKETING DEPARTMENT

Ropel Amolar- Junior Marketing Head

Evelyn Salvador- Marketing Staff

Camille Mauricio- Marketing Staff

Eric Andres- Marketing Staff

IT Department

Christian Mauricio – IT Head

Kristine Camille Roldan- IT Staff

PLMAR • CMT• BA 22 | P a g e
Narrative Report for Internship Batch 2023

Jayrah Escobido – Front Desk Personnel

DRIVERS & MAITENANCE STAFF

Eva Sacrilla- Maintenance Staff

Antonio Parane- Maintenance Staff

Mon Basa- Driver

Edmond Miranda- Driver

Robert Richa- Driver

Daily Routine Activities

PLMAR • CMT• BA 23 | P a g e
Narrative Report for Internship Batch 2023
1. Huddle - Before starting the work, every member of staff was participating and attending the sharing
of the word of God or mini-Bible study every morning, and after that, the reminders and updates
about the sales of the company, etc.
2. Creating Post or Advertisement – We make advertisements to promote the property and reach a
wide range of customers, not only within Metro Manila.
3. Posting in different social media platform- After making advertisements, we posted them on
different websites and social media platforms.
4. Updating Map- After a close deal, updating the map is a must to know what property is available.
5. Reviewing- Reviewing properties and other information is preferred if there's an inquiry and clients
want to know.
6. Meeting with supervisor- My supervisor updates us on what we do the next day and what tasks we
need to complete.
7. Property Presenter – As a part of the company, they teach us how to present property to a target
prospect or client properly.

Participation in the Company Events & Gatherings

PLMAR • CMT• BA 24 | P a g e
Narrative Report for Internship Batch 2023
Attending a seminar, a corporate meeting with the head officer, a huddle, and a meeting of staff
and officers

PLMAR • CMT• BA 25 | P a g e
Narrative Report for Internship Batch 2023

Site Orientation/ Visiting Property

PLMAR • CMT• BA 26 | P a g e
Narrative Report for Internship Batch 2023
Participating in Manning/ booth.

Posting on different Facebook pages and app of Mega East property.

PLMAR • CMT• BA 27 | P a g e
Narrative Report for Internship Batch 2023

PLMAR • CMT• BA 28 | P a g e
Narrative Report for Internship Batch 2023

PLMAR • CMT• BA 29 | P a g e