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Industry Analysis: Dr.M. Thenmozhi
Industry Analysis: Dr.M. Thenmozhi
Dr.M. Thenmozhi
Professor
Department of Management Studies
Indian Institute of Technology Madras
Chennai 600 036
E-mail: mtm@iitm.ac.in
INDUSTRY ANALYSIS AND
COMPETITOR ANALYSIS
INDUSTRY ANALYSIS
INDUSTRY PRACTICES
EMERGING TRENDS
buyers power of
of suppliers Threat of substitutes
substitutes
Five forces shaping competition & determining profitability in
industry
PORTER’S FIVE FORCES MODEL
¾ Price advantage
¾ Performance improvement
¾ Coir decreased demand synthetic fiber
¾ Substantial invest - R&D
¾ Limit price & profitability
VALUE CHAIN
Technology Development R
Procurement G
Inbound Operations Outbound Marketing I
Services
N
Logistics Logistics & Sales
PRIMARY ACTIVITIES