LEVIS

STRAUSS
& CO.
LEVIS STRAUSS

FOUNDED BY
BAVARIAN
IMMIGRANT IN
1853
 BRANDS & CO’S

 LEVIS.
 LEVIS DOCKERS.
 LEVIS SIGNATURE
&TRADE.
 HISTORY OF LEVIS
Levi and Jacob were the inventors of levis.
Jacob was the tailor who in the early 1870s
first fashioned heavy cotton cloth, thread and
metal rivets into sturdy "waist overalls" for
miners seeking durable work pants. Levi in
turn met Jacob's needs for patenting and
mass production of the product,
enthusiastically embracing the idea and
bringing it to life. The two created what would
become the most popular clothing in the world
— BLUE JEANS
LEVIS DOCKERS
LEVIS SIGNATURE
 Four core values of
Levi Strauss & Co:
• Empathy,
• Originality,
• Integrity and
• Courage.
 Empathy—Walking in Other
People's Shoes
• Paying close attention
• Understanding,
• Appreciating and
• Meeting the needs of
consumers, retail customers,
shareholders and each other as
employees.
Originality—Being Authentic
and Innovative

Innovation is the hallmark

of their history..
 Integrity—Doing the Right Thing
• Ethical conduct and social responsibility
• Honest and trustworthy.
• Integrity includes a willingness to do the
right thing for their employees, brands, the
company and society as a whole, even
when personal, professional and social
risks or economic pressures confront them.
• This principle of responsible commercial
success is embedded in the company's
experience..
Courage—Standing Up For What We
Believe

It means standing by their convictions .

 Journey Of
LeviStrauss &
Co.
 1853
 LeviStrauss was founded in 1853.
 It is one of the world’s largest brand-name
apparel marketers with sales throughout
the world.
 There is no other company with a
comparable global presence in the jeans and
casual pants .
 Today , the levis trademark is one of the
most recognized in the world and is
registered in more than 160 countries
•1995 : Oct 18 - First dark indigo – dyed
color to rough – textured fabric jeans
was introduced.
•1996 : May 5 - The first phase of the
campaign begins with billboards and other
outdoor advertisements that center on
Levi's signature . Through this Levi
Strauss is trying to regain market
share.
•2001 : May 16 - The jeans technically which
were work pants with a large pocket down one
leg that was probably used to carry tools. They
cost $1.75 at that time.
•2002 : Oct 31 - Levi's signature set for
Wal-Mart Racks.
•2004 : Jan 15 - Levi's signature hits the
target. The mass priced Levi Strauss
signature line filled into target stores’ 1227
units, marketing the brand’s second full rollout
across a major US discounter.
•2008 : Levi's is now one of the most popular
brand.
DIFFERENT KINDS OF
PRODUCTS
JEANS
T-SHIRTS
BAGS
BELTS
FOOT WEARS
MOBILE
Key Stats & Ratios
Quarterly Annual Annual
(May '08) (2007) (TTM)

Net Profit Margin 0.07% 10.56% 9.84%

Operating Margin 5.37% 13.24% 12.04%

EBITD Margin - 14.78% 13.68%

Return on Average 0.10% 16.28% 15.27%

Assets

Return on Average - - -
Equity

Employees 11,550 - -
 MOTTO OF LEVIS
People love our clothes and trust
our company.
We will market and distribute the
most appealing and widely worn
apparel brands.
Our products define quality, style
and function.
We will clothe the world.