Business

Research Methods

William G. Zikmund

Chapter 25:
Communicating Research Results:
Report Writing
 Report parts

Prefatory parts Main body of the report Appended parts

 Prefatory parts

Title page Summary

Objectives
Letter of
transmittal Results

Letter of
Conclusions
authorization

Table of contents Recommendations

 Main body of the report

Introduction Results Limitations

Area 1
Conclusions and
Methodology
Area 2 recommendations

Final area
 Appended parts

Data collection
forms

Detailed
calculations

General tables

Bibliography
 The Communication Process
Field of Experience Field of Experience

Communicator Encoding Decoding Audience

Message

Communication
"I have a spelling checker
It came with my PC;
It plainly marks four my revue
Mistakes I cannot sea.
I've run this poem threw it,
I'm sure your pleased too no,
Its letter perfect in it's weigh,
My checker tolled me sew."
-Janet Minor
"I have a spelling checker
It came with my PC;
It plainly marks four my revue
Mistakes I cannot sea.
I've run this poem threw it,
I'm sure your pleased too no,
Its letter perfect in it's weigh,
My checker tolled me sew."
-Janet Minor