Mc Donald’s case study

•
Values of the company
•M c D o n a ld ’ s o n e a g e n d a -
Pro vid in g 1 0 0 % to ta lcu sto m e r S a tisfa ctio n .

•O n e fo rm u la , co m p le te su cce ss -
co m m itm e n t to Q , S , C , V .

•C o m p a n y p o licy -
To p ro vid e ca re e r o p p o rtu n itie s to
e m p lo ye e s.

ligned with business strategy? Explain the reasons for it. Why is it impo
 People at Mc Donald’s
Organization chart: Restaurant
Manager

Trainee Second Assistant

Manager Manager First Assistant Manager

Shift Running Floor Trainee

Floor Manager Manager Floor Manager

Crew Training
Trainee crew Member Squad

Career Chart in Mc Donald’s

* Employees are paid on hourly
basis( crew members) or are Salaried
managers.

* “Voted as the best place to work for

minorities”-
By Fortune
Magazine in 2005

*“One out of five best places to work in

Latin America”-
By Economic
Magazine in 2005
Total Talent
 Commitment To
Training
• McDonald's
Continues to Invest in
Talent.
• Kroc’s philosophy- "If
we are going to
go anywhere,
commitment to training has contributed we've
to gotasto
its position a
rvice retailer”.
have talent, and
ned from Kroc’s philosophy? I'm going to put
money in
talent."
• Kroc’s “Try
 Recruitment
•Achieving
McDonald’s
vision to
provide
the best
family
restaurant
experience.

•McDonald’s recognize that

people do well when they feel
good in their job.
•
•Mc Donald’s provides diverse
wide cultures.
 Recruiting suitable
Applicants
Providing exceptional support, real progression
opportunities, a range of excellent rewards and
all the potential associated with working for a
world-famous
global brand. Interview with a Senio
Trainee Business Manager
For Crew Members

0 Submitting
minutes an Online Application form in an award winning management training s
Participating

OJE
Initial Screening
On Job evaluation (OJE)

An online personality questionnaire

Interview with Business Manager
 Orientation and
Induction
Welcome Meetings
Viewing a DVD, Compulsory online
Health & Safety and Food Safety test (
orientation training at McDonald's.
oes it serve? Structured Development Programme

On the job training

Classroom –based Training sessions

3-week probationary Period

Unsatisfactory
Satisfactory Performance Rating

Retained Terminated
 Training and
Management
Development
•
• Mc Donald’s emphasizes
on
“One Best Way”.

• Retains Kroc’s
philosophy.

• Provides comprehensive
development
programme and career
 Management
Opportunities
Promotion of Crew members to
Hourly paid Management
positions.

Shift Management Development

Programme and development
days
M a n a g e m e n t e n tra n ce
exa m

Tra in in g co u rse h e ld b y th e Tra in in g

D e p t.
 Curriculum
The Shift Management Development
Curriculum is divided into four key
programmes:

Shift Management Business Leadership

Systems ManagementRestaurant Leadership
 Externally recognized
qualifications
• McDonald’s provides a company
website called
ourlounge.co.uk- Level 1
and 2 basic
• skills qualifications.
• Online learning platform, My
Learning, which has been
specially
purpose, methods designed
, and content . What for
organizational goals does it help McD
McDonald’s.
• E-tutors are assigned to learners at
the beginning of the programme-
.- ‘Skills for Life’; Level 4
qualifications in Skills for Life
tutoring.
• QaIn
. How relevant is training and development for
2008like
company McDonald’s wasisgiven
McDonald's which seen as
official awarding body status by
'deskilled'?
 McDonald's Diversity
Initiatives
• Mc Donald’s has a long-standing
commitment to a diverse workforce.
• Resulted in having the largest number
of minority and female franchisees
in the quick service industry.
• The company has employee networks
such as Women's Leadership
Network, Asian Employee
Q. What purposes areNetwork,
served by diversity training
McDonald's for
African American
McDonald's? Councildoes McDonald's ta
What initiatives
, etc. workforce and with what benefits?

• Diversity education through formal

presentations , Seminars and
workshops like Winning with Diversity
and Inclusion, Gender Speak, Asian
Career Development, Black Career
 Evaluation of Training
* Restaurant's performance with respect to
training is measured by the following
indicators:
• Overall training audit grade
• Proportion of fully trained staff
• Number of OCLs awaitingQ. Whatcompletion
criteria are used to evaluate
at McDonald's?
• Employee satisfaction levels
* Q,S,C measured by- MYSTERY SHOPPING
Benefits of Training-
• Improves Employee Morale & Productivity
••BLower
e tte r estaff
m p lo Turn
y e e aover
n d cu sto m e r
sa tisfa ctio n
 Conclusion
* McDonald’s believes that the
success of the restaurant
and the company is achieved
through their people.

* The Company aims to

recruit the best people, to
retain them by offering
ongoing training relevant to
their position and to promote
them when they are ready.

* The recruitment policies,

procedures and practices
reflect the company’s
determination to fulfill its aim.
P re se n te d B y -
Atish Madan
C . Mayuri Naidu
Rohini